Personalizing or Going General?Presented by (Name) :

Title / Organization : Cofounder, Digital Vidya

Kapil Nakra

Malaysia Social Media Week

Dal Bati Churma

Malaysia Social Media Week

“Relevancy” means “Personalization”

Personalization gives visibility

• Past Interactions on content from same

source

• Past Interactions on content of same type

• Trending Topics of My Interest

Malaysia Social Media Week

Malaysia Social Media Week

Malaysia Social Media Week

Pesonalizing at Scale

Examples

Malaysia Social Media Week

Improper implementation: Toyota’s

case

Malaysia Social Media Week

NotJustScore: Community of Cricket

Lovers

Malaysia Social Media Week

NotJustScore Vs. Twitter

Malaysia Social Media Week

Vs

NotJustScore Twitter

Idea: NotJustScore

CommenTwitter

Malaysia Social Media Week

Malaysia Social Media Week

Malaysia Social Media Week

Prototype Run results

Malaysia Social Media Week

500 Mentions| 19 RTs | 181 Visits

Malaysia Social Media Week

Rahul Gandhi’s

campaign on

Twitter

Malaysia Social Media Week

Thanks