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Personas 2.0 - Making user research usable for designing social software
David GeertsJeroen VanattenhovenWorld Usability Day8/11/2007
The Citizen Media Project
CITIZEN MEDIA is a collaborative FP6 research project which unites leading creative and technology experts from across Europe on research, development and validation of A/V systems to enable multiple non-professional users to co-create networked applications and experiences based on their own user-generated content
Network
User-generated media
Co-created networkemedia experience
Network
User-generated media
Co-created networkemedia experience
CITIZEN MEDIA Consortium
Our work in Citizen Media
Start End
User c
ontext
Co-des
ignUse
r-inform
ed des
ign
Socia
l req
uiremen
ts
User e
valuatio
n
User r
equire
ments
User a
cceptance
USER INVOLVEMENT
Citizen-Media Applications
Citizen-Media Reference Architecture
Community Hosting on different testbeds
Busines
s
modeling
Start End
User c
ontext
Co-des
ignUse
r-inform
ed des
ign
Socia
l req
uiremen
ts
User e
valuatio
n
User r
equire
ments
User a
cceptance
USER INVOLVEMENT
Citizen-Media Applications
Citizen-Media Reference Architecture
Community Hosting on different testbeds
USER INVOLVEMENT
Citizen-Media Applications
Citizen-Media Reference Architecture
Community Hosting on different testbeds
Busines
s
modeling
Personas
Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper)
Communicating Personas
Bridget Jones’ iPod
Gah! Almost missed train. Got on in nick of time but had no choice of seat. Just one left next to quite nice lookingbloke but opposite nasty looking youth in baseball cap. Said youth plugged in v. loud headphones almostimmediately so had no choice but to play nice new iPod. Took this out below table with some care. Wanted nicechap to see it (advertise self as successful youngprofessional) but not youth in cap (must not see self as very much worth mugging).
http://karlziegler.blogspot.com
Sources
John Pruitt and Tamara Adlin (2007) The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Morgan Kaufmann.Djajadiningrat, J. P., Gaver, W. W., and Fres, J. W. 2000. Interaction relabelling and extreme characters: methods for exploring aesthetic interactions. In Proceedings of the 3rd Conference on Designing interactive Systems: Processes, Practices, Methods, and TechniquesMike Kunivasky (2004) Extending a Technique: Group Personas. http://www.boxesandarrows.com/view/extending_a_technique_group_personasBlythe M and Wright P. (2005) Bridget Jones’ iPod: Relating Macro and Micro Theories of User Experience Through Pastiche Scenarios. HOIT 2005Mary Beth Rosson , John M. Carroll (2001) Usability engineering: scenario-based development of human-computer interaction, Morgan Kaufmann Publishers Inc., San Francisco, CA
Thank You!
Questions?