35 9. See footnote 9 on p.12 7. See footnote 7 on p.11 20. A system for co-existence and co-prosperity where multiple companies form a partnership for product development or business activities and utilize each other’s technologies and capital 21. Platforms or organizations where various entities are loosely connected and aim to resolve problems or create value in a community 22. Advertising and promotional activities that corporate entities or government agencies undertake to make their activities or products widely known and increase the understanding of many people. 1. See footnote 1 on P1 8. See footnote 8 on P11 Perspective of Efforts toward Realizing the Future Vision Towards the realization of the future vision set forth in the Urban Development Master Plan, based on the basic principles of collaborative urban development and fostering Shibuya’s city pride, 9 we promote efforts to support and foster people who will lead urban development with an emphasis on the individuality of communities, public spaces, 7 eco-system for challengers, 20 and a platform for co-creation. 21 1. Sharpening the Individualities of Communities Which Are the Source of Attraction and Values That Can Only Be Found There - Creating rules, systems, and activities to protect and grow history, lifestyles, businesses, etc., that can only be found there - Information transmission and public relations 22 to attract new people of Shibuya 1 to participate in urban development 2. Promotion of Public Spaces 7 to Be a Stage for Interaction of People, Cooperation, and Trials - Expanding and improving the quality of public spaces when they are rebuilt, etc. - Reorganizing new roads, stations, and city for diverse people and mobility options 8 to co-exist Road prioritizing automobiles Road prioritizing pedestrians with various mobility options and spaces Image of Efforts for the Enhancement and Improvement of Public Space Quality Enhancement of spaces and facilities in accordance with the usage situation of existing facilities and peopleʼs needs Revitalizing interactions of people through the effective use of open spaces and their use by the general public Proactive use of advanced technolo- gies Universal design that everybody can feel comfort- able to use Improve the quality of facilities and service while incorporating knowledge and vitality from the private sector as needed Chapter 7 For Successful Urban Development
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9. See footnote 9 on p.12 7. See footnote 7 on p.1120. A system for co-existence and co-prosperity where multiple companies form a partnership for product development or business activities and utilize
each other’s technologies and capital21. Platforms or organizations where various entities are loosely connected and aim to resolve problems or create value in a community22. Advertising and promotional activities that corporate entities or government agencies undertake to make their activities or products widely known and
increase the understanding of many people.1. See footnote 1 on P1 8. See footnote 8 on P11
Perspective of Efforts toward Realizing the Future Vision
Towards the realization of the future vision set forth in the Urban Development Master Plan, based on the basic principles of collaborative urban development and fostering Shibuya’s city pride,9 we promote efforts to support and foster people who will lead urban development with an emphasis on the individuality of communities, public spaces,7 eco-system for challengers,20 and a platform for co-creation.21
1. Sharpening the Individualities of Communities Which Are the Source of Attraction and Values That Can Only Be Found There- Creating rules, systems, and activities to protect and grow history, lifestyles, businesses, etc., that can
only be found there- Information transmission and public relations22 to attract new people of Shibuya1 to participate in urban
development
2. Promotion of Public Spaces7 to Be a Stage for Interaction of People, Cooperation, and Trials- Expanding and improving the quality of public spaces when they are rebuilt, etc.- Reorganizing new roads, stations, and city for diverse people and mobility options8 to co-exist
Road prioritizing automobilesRoad prioritizing pedestrianswith various mobility options
and spaces
Image of Efforts for the Enhancement and Improvement of Public Space Quality
Enhancement of spaces and facilities in accordance with the usage situation of existing facilities and peopleʼs needs
Revitalizing interactions of people through the effective use of open spaces and their use by the general public
Proactive use of advanced technolo-gies
Universal design that everybody can feel comfort-able to use
Improve the quality of facilities and service while incorporating knowledge and vitality from the private sector as needed
Chapter 7 For Successful Urban Development
36
0 What is the U
rban D
evelopment M
aster Plan?1 Future Envisioned by
Shibuya People2 The Progress of Shibuya
City and Social Changes
3 Future Vision of Shibuya City and U
rban D
evelopment Approach
4 Ideal Urban Structure
5 Urban D
evelopment
Policies by Sector6 U
rban Developm
ent Policies by D
istrict7 For Successful U
rban D
evelopment
20. See footnote 20 on p.3523. A series of support systems and collaboration activities to provide lacking resources (intangible support services, low-rent spaces, etc.) for aspiring
entrepreneurs, start-ups and companies that are trying to expand into new fields, to promote their growth and create new businesses21. See footnote 21 on p.35
3. Establishment of Eco-system for Challengers20 that Creates and Grows New Cultures and Businesses- Promote incubation23 functions for engineers, entrepreneurs, investors, users, and others to get together
and grow- Support social experiments and social implementation of advanced technologies that combine novelty
and public interest
4. Promotion of Platform for Co-Creation21 That Supports Creative and Sustainable Urban Development- Phased support system for nurturing a community for urban development- Value creation triggered by information-sharing on data, ideas, policies, etc., held by industry,
government, academia, and citizens
SurveyPlan
PlanDesign
PrototypeExperimentProduction
Socialimplemen
tation Eco-system(Driving power)
People who drivescience and technology
People who deliver developedtechnologies to society and markets
Easy to access and easy to understandinformation-sharing platform
Efforts forhuman resource
development
Promotion of projects with theindustry, government, academia,
and citizen partnership
Themes (examples)1. Living environment that realizes diverse lifestyles2. Public spaces where people can spend time actively3. Greenery and systems to cope with environmental problems and disaster risks4. Stage to create and nurture diverse cultures and new businesses
Improve the Value of Communities in Shibuya Cityand a Sense of Community
Information onpolicies and projects
Data on the factsabout the city
Proposals forurban
development
Promotion of spacesand services
Small but ambitious communityfor urban development
Companies
Government
Support
A community for urban developmentsin the making
Support
Universities Finance
Certified urban development councils,area management organizations,urban development groups, etc.
An intermediate organization that gathers funds and
conducts matching for
targets that need support (people,
space, funds, etc.)
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Towards Collaborative Urban Development
Towards the realization of the mature international city set forth in the Shibuya City’s Basic Concept, we are required to respond to internationalization while also further improving the attraction and ease of living in the communities. Additionally, the challenges faced by the city are becoming increasingly diverse and complex such as the aging society, “urban sponging” phenomenon (where vacant lots and houses are dotted like sponge holes in urban areas), changes in lifestyles, and severing natural disasters. Given such circumstances, collaborative urban development, which advances urban development from both tangible and intangible factors through mutual collaboration and cooperation among Shibuya City, business operators, universities, etc., is necessary. Moreover, in order to advance collaborative urban development, it is essential for Shibuya City to make efforts to support and foster the people who will cooperate with business operators, universities, etc., to lead urban development.
Fostering Shibuya’s City Pride
City pride represents not only one’s attachment to Shibuya City, but also a sense of independence to make an action with rights and responsibilities. City pride is the mindset to be proud of the city based on one’s awareness to take part voluntarily in the actions to make their community better.
We believe that our city pride will be fostered through the processes and outcomes of activities conducted by communities sharing a common purpose. By respecting the independence and creativity of each community and providing appropriate support for such activities, we aim to foster our city pride.
Efforts to Support and Foster People to Lead Urban Developmentfor the Advancement of Collaborative Urban Development
！
System / externalcooperation VenuesInformation / knowledge /
human resource development Funds, etc. Rules
Businessoperators,
etc.
who play a major rolein urban development
ShibuyaCity
PartnerPartner
People
Universities,etc.
Partner
SupportFoster
SupportFoster
SupportFoster
Universities,vocational schools,
etc.Companies, stores,
merchantsʼ associations,etc.
Town councils, merchantsʼ associations, NPOs, urban development councils, real estate rights holders and development entities, groups that want to participate in urban development, individuals who want to participate in urban development, etc.
Chapter 7 For Successful Urban Development
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0 What is the U
rban D
evelopment M
aster Plan?1 Future Envisioned by
Shibuya People2 The Progress of Shibuya
City and Social Changes
3 Future Vision of Shibuya City and U
rban D
evelopment Approach
4 Ideal Urban Structure
5 Urban D
evelopment
Policies by Sector6 U
rban Developm
ent Policies by D
istrict7 For Successful U
rban D
evelopment
Efforts and Roles of Shibuya City Office
1. Shibuya City’s ApproachWe tackle with the issues according to the approaches as shown on the right toward
the realization of the future vision set forth in the Urban Development Master Plan.
2. Roles of Shibuya City Office- Provide an easy-to-understand explanation on Shibuya City’s Urban Development Master Plan for the
people of Shibuya1 and make it known widely.- Collect information and data that show the situations of the city and people’s needs, and share them with
the people of Shibuya1. (Land use situation survey, residents’ satisfaction survey, Shibuya City municipal government-wide integrated GIS,24 etc.)
- To give shape to communities’ plans and projects, introduce a mechanism to provide easy access for the people of Shibuya to participate. (Workshops, visualization of progress situations, etc.)
- Cooperate and negotiate with the private sector, business operators, universities, and public entities (national government, metropolitan government, neighboring wards, etc.).
- By executing related measures on city planning, promote the appropriate regulations and guidance to be put into place.
- Take the lead in efforts to support and foster people who will play major roles in urban development.- Promote necessary development and effective use of public facilities.- Establish a contact point for consultations and receiving requests on urban development.- Share information on and rebuilding of public facilities with residents and other stakeholders at the earliest
possible stage.
3. Review on the Revision of Shibuya City’s Urban Development OrdinancesIn order to develop collaborative urban development in line with the times, we examine revising our urban
development ordinances.
Implementation of Urban Development Corresponding to Changes
1. Towards the Realization of the Urban Development Master Plan
2. Review of the Urban Development Master PlanBecause the Urban Development Master Plan is a long-term project which will end in about 20 years later (2040),
we will make the mid-year review (FY2029) of the Plan, to examine social trends, technological innovations, progress status of urban development, revision status of related upper-level plans and other situations.
For this review, we will conduct checks and assessments on a regular basis (about every five years) on the progress status of urban development based on the future vision and policies. We will also listen to opinions from residents, business operators, and other stakeholders regarding the review of the Urban Development Master Plan, and make appropriate efforts as needed based on the philosophy of collaborative urban development.
Share GoalsShare Goals
Deepen trustDeepen trustAct flexibly and
quickly transcendingthe borders oforganizations
Act flexibly andquickly transcending
the borders oforganizations
1. See footnote 1 on p.124. System to display various overlapping geographical spatial information on a computer25. A method to engage in continuous operational improvement through a repetition of Plan, Do, Check, and Action.
Urban development plan that targets districts(Urban development guidelines, district plans, etc.)
*Updated as needed through a PDCA cycle25
Shibuya City Urban DevelopmentMaster Plan
(City-wide, long-term vision)
Social trends, technological innovations,challenges and needs of communities
Progress situation of urban development, etc.
Realize
Reflect
Execution of urban development (operations, projects, activities, etc.) Updated as needed through a *PDCA cycle25
