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Persuading others

Date post: 08-Aug-2015
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Persuading Others Using Rhetorical Strategies
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Page 1: Persuading others

Persuading Others

Using Rhetorical Strategies

Page 2: Persuading others

The Megaphone Guy• Harassing people or being overly aggressive does not always work.

• Communication works best when the audience believes they want to hear what you are saying.

• Rhetorical Strategies help us convey our ideas effectively.

not

Aristotle Image: Karen Hatzigeorgiou / Attribution Non-Commercial

Page 3: Persuading others

Arguing Does Not Mean Fighting

• The speaker should craft a persuasive approach to sway listeners to his or her opinions and ideas, preferably without angering the listener unnecessarily.

• Direct attacks often turn away potential listeners.

• The Rhetorical Strategies of Logos, Ethos, and Pathos are very effective communication tools.

Page 4: Persuading others

Logos

• Logos is a Greek word meaning “word.”

• Logos uses facts and empirical evidence linked through sound reasoning.

Page 5: Persuading others

Pathos• Pathos means “suffering” or

“experience.”• Pathos is used when the speaker

gets an emotional response out of the audience.

• Pathos is often a function of the delivery of the information, rather than any specific piece of info.

Page 6: Persuading others

Ethos• Ethos means “character.”

• Ethos uses the authority of the speaker to persuade.

• By properly citing experts and authorities, the speaker can increase his own credibility with the audience.

• Improper citation or misquotes destroy credibility.

Page 7: Persuading others

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