Date post: | 08-Aug-2015 |
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Business |
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Persuading Others
Using Rhetorical Strategies
The Megaphone Guy• Harassing people or being overly aggressive does not always work.
• Communication works best when the audience believes they want to hear what you are saying.
• Rhetorical Strategies help us convey our ideas effectively.
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Aristotle Image: Karen Hatzigeorgiou / Attribution Non-Commercial
Arguing Does Not Mean Fighting
• The speaker should craft a persuasive approach to sway listeners to his or her opinions and ideas, preferably without angering the listener unnecessarily.
• Direct attacks often turn away potential listeners.
• The Rhetorical Strategies of Logos, Ethos, and Pathos are very effective communication tools.
Logos
• Logos is a Greek word meaning “word.”
• Logos uses facts and empirical evidence linked through sound reasoning.
Pathos• Pathos means “suffering” or
“experience.”• Pathos is used when the speaker
gets an emotional response out of the audience.
• Pathos is often a function of the delivery of the information, rather than any specific piece of info.
Ethos• Ethos means “character.”
• Ethos uses the authority of the speaker to persuade.
• By properly citing experts and authorities, the speaker can increase his own credibility with the audience.
• Improper citation or misquotes destroy credibility.
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