Persuasive SpeakingPersuasive Speaking

Speech #5Speech #5

http://youtu.be/V57lotnKGF8http://youtu.be/V57lotnKGF8

Persuasive SpeechPersuasive Speech

A speech designed to change or reinforce A speech designed to change or reinforce the audience’s beliefs or actions.the audience’s beliefs or actions.

Informative and Informative and Persuasive Speech Persuasive Speech

Differences:Differences:   Informative Speech Persuasive Speech

 

Speaker’s Intent

 

 To increase knowledge To change mind or action

 Message’s Purpose

 

 To define, describe, explain, compare

To shape, reinforce, change audience

responses Listener’s

Effect 

 To know more than before, to advance

what is known

 To feel or think differently, to behave

or act differently

 Audience Choice

To willingly learn new knowledge

To change behaviorby choice

What is a persuasive What is a persuasive speech?speech?

To convince someone to think, To convince someone to think, believe, or act as you want them to.believe, or act as you want them to.

Establishes a factEstablishes a fact Changes a beliefChanges a belief Moves an audience to act on a policyMoves an audience to act on a policy

When do we use When do we use persuasion?persuasion?

How often each day do you try to get How often each day do you try to get someone to do something?someone to do something?

Take a moment and think about this past Take a moment and think about this past weekend. List three times you tried to get weekend. List three times you tried to get someone else to do something. someone else to do something.

Examples: Aw, Mom, can’t I drive to the Examples: Aw, Mom, can’t I drive to the concert? I bet you could drive when you concert? I bet you could drive when you were 16! OR Let me borrow your jacket, it were 16! OR Let me borrow your jacket, it looks great with these jeans. I’ll take good looks great with these jeans. I’ll take good care of it!care of it!

Degrees of persuasionDegrees of persuasion

Some persuade on small matters: Some persuade on small matters: door-to-door salesperson, taking a door-to-door salesperson, taking a “study break”“study break”

Others persuade on more pressing Others persuade on more pressing issues: Parents/teachers influence issues: Parents/teachers influence career decisions; friends influence career decisions; friends influence your choices regarding alcohol.your choices regarding alcohol.

Types of PersuasionTypes of Persuasion

Question of fact: Recycling can save the Question of fact: Recycling can save the local community money. Coffee drinkers local community money. Coffee drinkers have a higher risk of heart disease.have a higher risk of heart disease.

Question of belief: Small schools are better Question of belief: Small schools are better for most students than larger schools are. for most students than larger schools are. It is wrong to avoid jury duty.It is wrong to avoid jury duty.

Question of policy: High school athletes Question of policy: High school athletes should be required to maintain a B should be required to maintain a B average. Funding for space exploration average. Funding for space exploration should be increased.should be increased.

Question of FactQuestion of Fact

A question about the truth or A question about the truth or falsity of an assertion.falsity of an assertion.

Questions of FactQuestions of Fact..

Want audience to accept speaker’s Want audience to accept speaker’s view on facts of issueview on facts of issue– Some can be answered w/certainty—some Some can be answered w/certainty—some

can’tcan’t Different from an informative speechDifferent from an informative speech

– Try to get audience to accept your viewTry to get audience to accept your view Usually organized topicallyUsually organized topically

– Each main point is a Each main point is a reasonreason why audience why audience should agree with youshould agree with you

Persuasive Speech--Question Persuasive Speech--Question of Factof Fact

Specific Purpose: To persuade my audience that another major earthquake will hit

California by the year 2025.Central Idea: There are three good reasons to believe

that another major earthquake will hit California by the year 2025.

Main Points: I. California is long overdue for a major earthquake.

II.Many geological signs indicate that a major earthquake may happen

soon. III. Experts agree that a major earthquake

could hit California any day.

Question of ValueQuestion of Value

A question about the worth, A question about the worth, rightness, morality, and so forth of rightness, morality, and so forth of

an idea or action.an idea or action.

Questions of ValueQuestions of Value..

Judgments about:Judgments about:– right or wrong, right or wrong, – good or bad, good or bad, – moral or immoral, moral or immoral, – ethical, unethical.ethical, unethical.

Justify position according to clear Justify position according to clear standardsstandards

Usually organized topicallyUsually organized topically– 11stst main point establishes standards main point establishes standards– 22ndnd main point applies standards to topic main point applies standards to topic

Persuasive Speech--Question of Persuasive Speech--Question of ValueValue

Purpose: To persuade my audience that capital punishment is morally and legally wrong.

Central Idea: Capital punishment violates both the Bible and the U.S. Constitution.

Main Points: I. Capital punishment violates the biblical commandment “Thou shalt not kill.”

II. Capital punishment violates the constitutional ban on “cruel and unusual punishment.”

Question of PolicyQuestion of Policy

A question about whether a A question about whether a specific course of action specific course of action

should or should not be taken.should or should not be taken.

Questions of PolicyQuestions of Policy Deal with specific course of Deal with specific course of actionaction Most common in persuasive Most common in persuasive

speechesspeeches Two typesTwo types

– Passive agreement that policy is Passive agreement that policy is desirable, necessary, practicaldesirable, necessary, practical

– Motivate audience to take actionMotivate audience to take action

Persuasive Speech--Question of Persuasive Speech--Question of PolicyPolicy

Purpose: To persuade my audience that America should act now to protect the quality of its drinking water.

Central Idea: Impure drinking water is a serious national problem that requires action by citizens and government alike.

Main Points: I. Impure drinking water has become a serious national problem.

II. Solving the problem requires action by citizens and government alike.

Which type of persuasion is Which type of persuasion is being used in these examples?being used in these examples?

Seattle does not deserve its reputation for Seattle does not deserve its reputation for having an extremely rainy climate.having an extremely rainy climate.

The US should abolish the electoral college.The US should abolish the electoral college. South High has a better basketball team South High has a better basketball team

than North High.than North High. You should watch the documentary about You should watch the documentary about

jobs for teenagers.jobs for teenagers. Illiteracy continues to be an important Illiteracy continues to be an important

national problem.national problem.

Presenting Your SpeechPresenting Your Speech

Monroe’s Motivated SequenceMonroe’s Motivated Sequence Attention: get interest of receiversAttention: get interest of receivers Need: establish the need for Need: establish the need for

change/actionchange/action Satisfaction: relieve the problemSatisfaction: relieve the problem Visualization: picture the benefitsVisualization: picture the benefits Action: what can receivers do?Action: what can receivers do? http://www.youtube.com/watch?http://www.youtube.com/watch?

v=k0ED3PckYaM&feature=share&list=ECA4047C91F7DA0347v=k0ED3PckYaM&feature=share&list=ECA4047C91F7DA0347

Monroe’s Motivated Monroe’s Motivated SequenceSequence

1. Attention:1. Attention: Gain attention of audience.Gain attention of audience. 2. Need:2. Need: Make audience feel need Make audience feel need

for change.for change. 3. Satisfaction:3. Satisfaction: Satisfy need by providing Satisfy need by providing

solution to problem.solution to problem. 4. Visualization:4. Visualization: Intensify desire for solution Intensify desire for solution

by visualizing it’s benefitsby visualizing it’s benefits..

5. Action:5. Action: Urge audience to take Urge audience to take action in support of action in support of

solution.solution.

Monroe’s Motivated Monroe’s Motivated SequenceSequence

I.I. Have you ever felt unsafe walking home Have you ever felt unsafe walking home from the library on a dark evening?from the library on a dark evening?

II.II. College students face many crime College students face many crime issues.issues.

III.III. Enrolling in a self-defense course is one Enrolling in a self-defense course is one way we can help.way we can help.

IV.IV. After taking a self-defense class, you After taking a self-defense class, you will be much better able to deal with an will be much better able to deal with an emergency situation.emergency situation.

V.V. I encourage you to enroll in a self-I encourage you to enroll in a self-defense class. defense class.

Why Use Monroe’s Why Use Monroe’s Sequence?Sequence?

Organizational patternOrganizational pattern Develops a sense of need or want in Develops a sense of need or want in

the audiencethe audience Offers satisfaction for that need/wantOffers satisfaction for that need/want Gets the audience excited/enthused Gets the audience excited/enthused

about the advantages of that solutionabout the advantages of that solution

Need vs. WantNeed vs. Want

Need = necessityNeed = necessity

fills a significant, life impacting voidfills a significant, life impacting void Want = desire forWant = desire for

something we would like to havesomething we would like to have Determine whether your topic Determine whether your topic

addresses a need or want so as not addresses a need or want so as not to mislead the audienceto mislead the audience

AttentionAttention

Goal: to get the audience to listenGoal: to get the audience to listen Use attention getting devices to gain Use attention getting devices to gain

interest and ease the audience into interest and ease the audience into the topicthe topic

Do not offer your solution during this Do not offer your solution during this stepstep

Relate the attention directly to the Relate the attention directly to the audience.audience.

NeedNeed

Goal: to get the audience to feel a need Goal: to get the audience to feel a need or want (audience should agree)or want (audience should agree)

Step 1: Statement Step 1: Statement Step 2: IllustrationStep 2: Illustration Step 3: RamificationStep 3: Ramification Step 4: PointingStep 4: Pointing Show the problem exists, it is a Show the problem exists, it is a

significant problem, and it won’t go away significant problem, and it won’t go away by itselfby itself

SatisfactionSatisfaction

Goal: to tell audience how to fill need Goal: to tell audience how to fill need or wantor want

Step 1: StatementStep 1: Statement Step 2: ExplanationStep 2: Explanation Step 3: Theoretical DemonstrationStep 3: Theoretical Demonstration Step 4: Reference to Practical Step 4: Reference to Practical

ExperienceExperience Step 5: Meeting ObjectionsStep 5: Meeting Objections Solutions can be specific or generalSolutions can be specific or general

VisualizationVisualization

Goal: to get the audience to see the Goal: to get the audience to see the benefits of the solutionbenefits of the solution

Option A: The Positive MethodOption A: The Positive Method Option B: The Negative MethodOption B: The Negative Method Option C: The Contrast MethodOption C: The Contrast Method Tell the audience what will happen if Tell the audience what will happen if

they don’t do something about the they don’t do something about the problem.problem.

Call for ActionCall for Action

Goal: to get the audience to take actionGoal: to get the audience to take action BriefBrief PowerfulPowerful Well wordedWell worded End on a strong noteEnd on a strong note Offer alternatives to your audience that Offer alternatives to your audience that

they can do personally to help solve they can do personally to help solve the problemthe problem

Things to watch out for…Things to watch out for…

Similarities in steps.Similarities in steps. Do not skip a stepDo not skip a step Take time to build the need.Take time to build the need. Use clear statements at the Use clear statements at the

beginning of each step. beginning of each step. Solution really does meet the need.Solution really does meet the need. WorkabilityWorkability http://www.youtube.com/watch?http://www.youtube.com/watch?

v=0D00efRkCWw&feature=share&list=ECA4047C91F7DA0347v=0D00efRkCWw&feature=share&list=ECA4047C91F7DA0347