Pertemuan 6 Writing and Completing Business

Messages (2)

Matakuliah : J0612 - Komunikasi BisnisTahun : 2010

Bina Nusantara

Planning Writing Completing

Analyze SituationAnalyze Situation

Gather InformationGather Information

Select MediumSelect Medium

Get OrganizedGet Organized

ReviseRevise

ProduceProduce

ProofreadProofread

DistributeDistribute

Adapt tothe Audience

Adapt tothe Audience

Composethe Message

Composethe Message

Three-Step Writing Process

Bina Nusantara

Adapting to the Audience

RelationshipsRelationshipsRelationshipsRelationships

SensitivitySensitivitySensitivitySensitivity

Style and ToneStyle and ToneStyle and ToneStyle and Tone

Bina Nusantara

Audience Sensitivity

Adopt a“You” Attitude

Adopt a“You” Attitude

DemonstrateBusiness Etiquette

DemonstrateBusiness Etiquette

Emphasize the Positive

Emphasize the Positive

Use Bias-FreeLanguage

Use Bias-FreeLanguage

Bina Nusantara

Mengubah sudut pandang “Anda”SAYA

Saya telah mengaturJadwal perjalanan Anda

Mulai tanggal 1 Mei

Saya meminta semuakaryawan untuk merespon

survei terlampir

ANDA

Anda bisa memulaiPerjalanan Anda tanggal

1 Mei

Karena ide Anda dihargai,mohon lengkapi survei

terlampir

Bina Nusantara

Bias-Free Language

AgeAge Gender Gender DisabilityDisability Race orEthnicity

Race orEthnicity

Bina Nusantara

Menghindar Bias RasBIAS RAS

James Lee, seorangpribumi Kanada,

Melamar pekerjaanSeorang akuntan India

dipekerjakan

DIPERBAIKI

James Lee melamarpekerjaan

Seorang Akuntandipekerjakan

Menghindar Bias GenderBIAS GENDER

Gadis kantor ( office girls)

Salesman

DIPERBAIKI

Karyawan kantor ( office workers)

Salesrepresentative

Bina Nusantara

Build A Strong Audience Relationship

EstablishEstablishYour CredibilityYour Credibility

EstablishEstablishYour CredibilityYour Credibility

Build theBuild theCompany’s ImageCompany’s Image

Build theBuild theCompany’s ImageCompany’s Image

Bina Nusantara

ControllingControllingStyle And ToneStyle And Tone

Sentence StructureSentence Structureand Vocabularyand Vocabulary

ConversationalConversationalToneTone

Plain EnglishPlain English

Active andActive andPassive VoicePassive Voice

Bina Nusantara

Word ChoiceWord ChoiceWord ChoiceWord Choice

SentencesSentencesSentencesSentences

ParagraphsParagraphsParagraphsParagraphs

Composing the Message

Bina Nusantara

Planning Writing Completing

Analyze SituationAnalyze Situation

Gather InformationGather Information

Select MediumSelect Medium

Get OrganizedGet Organized

ReviseRevise

ProduceProduce

ProofreadProofread

DistributeDistribute

Adapt tothe Audience

Adapt tothe Audience

Composethe MessageCompose

the Message

Three-Step Writing Process

Bina Nusantara

Revising the Message

ContentContentContentContent

Style and ToneStyle and ToneStyle and ToneStyle and Tone

OrganizationOrganizationOrganizationOrganization

Bina Nusantara

Editing for ClaritySentence Style

Faulty Parallelism

Dangling Modifiers

Long Noun Sequences

Camouflaged Verbs

Sentence Structure

Awkward References

Excess Enthusiasm

Bina Nusantara

Producing the Message

MultimediaMultimediaElementsElements

MultimediaMultimediaElementsElements

Design Design ElementsElements

Design Design ElementsElements

Bina Nusantara

Multimedia Elements

PresentationPresentationSoftwareSoftware

Video ClipsVideo Clipsand Sound Bitesand Sound Bites

Graphics Graphics SoftwareSoftware

Hypertext MarkupHypertext MarkupLanguageLanguage

Bina Nusantara

Design Elements

ConsistencyConsistency

BalanceBalance

DetailDetail

RestraintRestraint

Bina Nusantara

Format for Business-LettersLetterhead Letterhead StationeryStationery

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DateDateInside Inside

AddressAddressSalutationSalutation

The The MessageMessage

Complimentary Complimentary CloseCloseSignature Signature

BlockBlock

Bina Nusantara

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Format for Memos

Memo Memo TitleTitle

HeadingsHeadings

The The MessageMessage

Bina Nusantara

Proofreading Advice

Make multiple passes

Use perceptual tricks

Get some distance

Stay focused and vigilant

Review hardcopy documents

Double-check high-priority items

Bina Nusantara

Distributing the Message

Cost ConcernsCost Concerns

ConvenienceConvenience

Time ConstraintsTime Constraints

Security and PrivacySecurity and Privacy