Date post: | 02-Jul-2015 |
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Marketing |
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STATE OF THE ART
IN THE RETAIL
INDUSTRY IN PERÚ
PERÚ
PERÚ: OVER 28 MILLIONS INHABITANTS
ESTIMATED GROWTH: 5% FMI
SUSTAINED GROWTH: 9 CONSECUTIVE YEARS
GDP PER CAPITA TO 2011: OVER $ 6000
CLASSIFICATION OF RISK:
BBB (S&P)
BBB (FITCH RATINGS)
Ba1 (MOODY’S)
Peru is one of the twentieth largest countries in the world with a population of over 28 million inhabitants and thousands of investment opportunities for developing business in many sectors.
Its capital, the city of Lima, has a population of some 7 million 665 thousands inhabitants, being the most modern city of the country, with avid public and ready for consumption. Nowadays, the construction of new shopping centers and the consolidation of an emergent sector as retail in all the country is a boom.
PERÚ
SHOPPING CENTERS WORKING
• 17 shopping centers operating throughout the Perú .
• 1.473.988 (m2)/15.860 (ft2) of land area.
• 706.738 (m2)/7.604.501 (ft2) of rentable area.
CONSUMERS PROFILE
• The “face” of Peru has changed for the last decade. Today, it is more modern, funny
and attractive for the private investment.
• This big change was driven mainly by the dynamic of new shopping centers, which in
turn have generated an important improvement in many areas where these kinds of commercials business have been
developed.
CONSUMER PREFERENCE
SHOPPING CENTERS IN OPERATION, PLANNED AND UNDER CONSTRUCTION
Quick overview of the most important shopping center in operation.
Total land area (ft2): 1,829,200
Gross rentable area (ft2): 796,240
Number of stores: 235
Location: Lima
Opening Date: Abril 97
Monthly Inflow: 2.8 millions
Total land area (ft2): 1,484,880
Gross rentable area (ft2): 767,188
Number of stores: 280
Location: Lima
Opening Date: Nov 2002
Monthly Inflow: 2.9 millons
Total land area (ft2): 828,520
Gross rentable area (ft2): 796,240
Number of stores: 206
Location: Lima
Opening Date: Oct - 1976
Monthly Inflow: 2.5 millions.
Total land area (ft2): 473,440
Gross rentable area (ft2): 269,000
Number of stores: 159
Location: Lima
Opening Date: nov - 1998
Monthly Inflow: 500.000
Total land area (ft2): 699,400
Gross rentable area (ft2): 376,600
Number of stores: 94
Location: Lima
Opening Date: Ago-2001
Monthly Inflow: 1.1 millions.
SEBASTIAN LAGUNAS B. KOMAX PERU
BRAND MANAGER