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Peru in numbers Population:: 3030 Million Million
Main CitiesMain Cities LimaLima 9 million 9 million
ArequipaArequipa 1 1 million million
TrujilloTrujillo 1 million 1 million
CuzcoCuzco 800 Thousand 800 Thousand
(*) Plus 3.45 million Tourists/year(*) Plus 3.45 million Tourists/year
SizeSize:1’250,000 Sq Km:1’250,000 Sq Km
Neighboring Countries
NORTH :Ecuador & Colombia
EAST : Brasil & Bolivia
SOUTH: ChileWEST : Pacific
Ocean
METROPOLITAN LIMA
Macroeconomic EnvironmentMacroeconomic Environment
GDP grew by about 100% in past 5 yearsGDP grew by about 100% in past 5 years
2.7% 2.8% 3.0% 3.5%2.5%
'10 '11 '12 '13 '14
Very low inflation rate in past 5 yearsVery low inflation rate in past 5 years
Inflation
Per capita up from US$ 2400 to US$ 5000 in last 5 yrs Per capita up from US$ 2400 to US$ 5000 in last 5 yrs Poverty diminished from 48% to 34% Iast 5 yrsPoverty diminished from 48% to 34% Iast 5 yrs
7.2%5.5%
4.5%3.5%
'10 '11 '12 '13 '14
GDP Growth Ratio
A stable economy enabled the country’s growth to unprecedented levelsA stable economy enabled the country’s growth to unprecedented levels
21%42%
18%2% 17%
Peru Social-Economic Partition
0%
20%
40%
60%
80%
US$ 1000
US$300
70%
30%
Active Economy Per Capita Income
Our Main Office in Lima
Our Mission To satisfy our customer needs by means
of bringing them closer to first quality products from worldwide recognized brands and backed by extremely prestigious companies.
To assure the leading edge in everything we do working hard with enthusiasm and effort to indulge our customer base with our trade mark customer service.
Our OrganizationIncorporated in Lima, Peru in 1,992
Fully owned by LS Andean Trading Corporation – Miami Florida USA
Employs directly: 102
Sales Force: 64
Sales Offices in: Lima, Arequipa, Trujillo, Cuzco, Iquitos, Piura, Chiclayo, Huancayo, Ica, Ancash, Cajamarca with National Sales Distribution
Our Staff
Our Basic Organizational Structure Directorio
GeneralManager
Systems and Analysis Comercia l Manager Credit, Finance, Adm
Analists
Software Mngr
IT Systems
Key Accounts Mngr
Sales Lima
Sales Northern Peru
Sales Southern Perur
Wong/Metro
Pza Vea/Vivanda/Mass
Tottus
C-Stores
Institutional
Farmacies
Wholesalers & sub-distributors
Sales & Merchandiserss
Sales & Merchandisers
Sales & Maerchandisers
Central FilingImport/Export
Marketing
- Analysis, Creativity, Design, Execution, Control
Accounting
Credit & Collections
Security
Human Resources
Operations
Secretary
Our Infrastructure Own Central Office Building Own Truck Fleet Own Light delivery trucks and cars Warehouses in Lima Sales Offices in the Provinces State of the art IT systems On-line/real time sales and controls
Imported Product Lines
BORGES: Olive Oil –CHOCORITE: Sugar Free Confections -CHURCH & DWIGHT: Trojan, Arm&Hammer, Kaboom - DE METZ: Confectionery -GUANDY: Confectionery – HARIBO: Gummies -JUST BORN: Confectionery -NATIONAL BEVERAGES : Shasta & LaCroix - NESTLE: Wonka, candy - THE HERSHEY CO.: Chocolate, confections – TIPS: Houshold cleaning items -TOPPS: Candy – WRIGLEY: Chewing gum, candy–
Domestic Product Lines
Beberash: Iced Tea, Juices
GS: Pisco
Orquidea:Chocolate
K
ey
Key
Accou
nts
Accou
nts
Wong/Metro : 90 stores Vivanda/Pza Vea : 110 stores Tottus : 42 stores Makro : 8 stores MaxiBodegas : 8 stores MIFARMA (Drugstores) : 358 stores Inkafarma (Drugstores) : 600 stores Other Drugstores : 650 stores Primax : 138 C-stores Pecsa : 65 C-stores Repsol : 136 C-stores Movie Theaters : 42 outlets
Strategic Partners Primax
Repsol Burger King McDonald’s Pizza Hut KFC Movie theaters: Cinemark, UVK National Supermarket Chains Regional Supermarket chains Hotels & restaurants (five &
four stars)
THE BEST TEAM
SUPPORTS THE BRANDS AND THE
PRODUCTS
Nineteen years … and counting!What makes LS ANDINA SA a vital partner:
23 years of innovation First to introduce the check-out concept
having installed 120+ check-outs in supermarkets and C-stores.
Establishes partnerships with key players in the impulse category: batteries, film, candy, chewing gum, etc.
Introduced the sale of bulk items specially in candy stores at malls.
Introduced the concept of seasonal products and special campaigns to promote sales.
Introduced the sale of candy year round
Introduced the use of refrigerated trucks with side billboards to promote sales and brand awareness.
Our marketing initiatives are largely imitated by competitors with little or no success. Consumers love our way to market
Unprecedented community outreach: Xmas parades visiting orphanages, children hospitals, etc.
Campaigns promoting social values More…..much more!
The best team
Promotions are developed in precise and most needed moments with specific targets and objectives.
Brands and its products receive
constant support from LS ANDINA SA specially in seasonal sales like Valentine’s day, Mother’s Day, Father’s Day, Independence Day, National Holidays, Haloween, Christmas, etc.
THE BEST TEAM…
COMMUNICATION
Constant communicational support through mass media outlets (TV, Press, Magazines) at no or low cost by means of interviews, press releases, commentaries by journalists and satisfied consumers.
Constant tastings, presentations in many and divers public places, visits and special activities in points of social interest, etc.
YOUR BEST PARTNER