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© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Pervasive EntertainmentGames, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
My Talk (less whatʼs gone, but whatʼs here/coming up)?
1.What is Pervasive Entertainment / Gaming
2.What is Multi Platform / Transmedia in a Gaming Context
3.Games spilling into the real world Evolution of Experiential AR
4.Business Models of Pervasive AR Entertainment
5.Futures and Takeaways
Fast but all my slides at:slideshare.net/hayesg31
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Content developer, consultant, service director
•95-04 UK, BBC Senior Development Producer - Interactive & Broadband TV•95 - Standards body eg: Chair of Business Models TV-Anytime, MPEG, DVD
•03-05 US, Interactive & Social TV Producer
•05-10 Director - LAMP Advanced Media Production @ AFTRS
•05- PersonalizeMedia Power 150 Media/Marketing Blog
•06- MUVEDesign (Transmedia, Alternate & Augmented Reality, Virtual Worlds)
•10- StoryLabs (Oz, US, UK, Canada)
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Preamble games altered permanently by another Perfect Storm
LocativeMobile
SocialTransmedia
ExperientialAR Tech
StoryGames
PERVASIVE GAME
Integration of games into peoples digital & real lives is close at hand
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
But first a question that will permeate my talk - Who are the games industry?
“As all aspects of our lives become ʻgamifiedʼ such as shopping, travel, social life, locations & TV/Film, has the games industry lost the initiative by allowing marketeers, AR & transmedia companies, ad agencies, film & TV producers to create & monetize these new pervasive forms of entertainment?”Gary Hayes - GameTech 2011 Sydney
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
What is:Pervasive
Entertainment?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Pervasive games - games that are all around you, 24 hours a day, persistent & probably location based & possibly merged with real world
Bridging the digital & physical worlds
films in situ
virtual npc’s around the city
PC linked & mobile driven live action role playing
game characters overlayered in space
web driven games layered as alternate reality
Driven by devices that are mobile, always on & location aware?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
alternate reality games
locative advergaming
augmented reality games
transmedia storytelling
scavenger hunts
live action role-playing LARPs
pervasive games
collaborative play
Pervasive entertainment terms - take your pick
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
What is:Multi Platform &
Transmedia Games?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
but a very fragmented games continent...
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
multi-platform production
distributed narrative
cross-media communication
cross-platform
cross-media storytelling
emergent media
360 production
transmedia design
Games across multi platform terms - take your pick
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Everyone is a transmedia game player
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Leo RaymanDDB Jan 2010
Integrated Stories & Gamesgoes back a long way eg: Matrix Universe
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
“The Portal 2 ARG project was a collaboration between several indie studios and Valve. Most of the game was rolled out through hidden content in 13 indie games sold together as “The Potato Sack” on Steam. Playing those games led you to hidden levels and messages from the Portalʼs antagonist GLaDOS, and ended up being the key to getting Portal 2 several hours ahead of its official release time.”
ARGs used to promote/market games - eg: Portal 2 ARG
http://workbookproject.com/culturehacker/2011/05/05/seven-things-i-learned-from-the-portal-2-arg/
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Cathy's Book: If Found Call 650-266-8233 is the first ever fully
immersive multimedia book experience. Cathy’s Book is a
knockout combination of web sites, cell phone numbers, and physical
clues—all within a well-written novel. Cathy’s Book starts in San Francisco,
when high school senior Cathy, tracking her deadbeat boyfriend, tumbles into a world of Chinese myth, high-tech misdeeds, and
immortal beings. Cathy records her adventures in her journal, and almost
every page is laced with extra doodles, illustrations, and snarky side-comments to her best friend, Emma.
Cathy’s Book (or game or app or...)games through the back-door
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
CONSPIRACY FOR GOOD
Result in 50 scholarships being provided for young women in Africa
Five libraries will be stocked with more than 10,000 donated books
Also Kids Company, Doctors of the World, and READ International.
"We had a team of more than 130 experts working behind the scenes in five countries across three continents making sure that this was the best entertainment experience possible and to ensure the charity causes were the true heroes of this immersive story." Tim Kring Creator of Heroes
Social Benefit Multi-Platformoriginal property, experiences for good
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
From Scenes
to Environments
to Worlds
to Universes
Transmedia authors naturally write space, time and personalize it for the needs of each individual participant
Multi Platform & Transmedia Storytelling have natural game play
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
ARGs integrated in games - eg: Playstation Home Xi
http://kotaku.com/5194426/playstation-home-xi-arg-mingles-with-reality
“The alternate reality game Xi, which has made PlayStation Home a much more interesting place over the past week and a half is now leaking into the real world.So far clues to the Xi puzzle have either appeared in PlayStation Home or on select websites, but now clues are starting to appear on billboards across the world.”
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Evolution of:Experiential
Augmented Reality Games?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Experiential & AR games driven by? location aware mobile tech or social behaviour?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Experiential & AR games driven by desire to be physical?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Experiential & AR games driven by need for social vs multi-player, interaction?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Emotional story experiences – drama played out in the real world. A new form? - Locat-inima (Locative Cinema)
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Pervasive social games being developed to market
Zombie run - android
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Emotional story experiences – drama played out in the real world. A new form? - Locat-inima (Locative Cinema)
© ʻWitnessʼ 13th Street Universal
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Pervasive entertainment – games played in true MMO style in real worldthis is one of MUVEDesignʼs Projects in progress
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Sony Eye of Judgement PS2/3
Sony Invisimals PSP Sony Reality Fighters PSVita
But games industry using arcade game mechanics layered into real world?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
DDB Mini Mapadvergame called “Mini Maps“. It’s a Facebook app
that lets you customise a virtual MINI and then
challenge Facebook friends to time trials around the
world through a Google Maps mash-up, which
basically has you racing your friends over satellite
images of your favourite locations.
I took one for a spin over the Sydney Harbour Bridge
which was pretty cool. And you can also create your
own tracks before inviting Facebook friends into the
race, or simply join random challenges from around
the world as you find them.
While the live connection to friends seemed a little
sticky at times, the overall experience was great, and
the lure of racing friends anywhere on the planet
should see the MINI Maps campaign grab some
serious traction over the coming week… I’m glad the
guys at DDB Paris & Unit9 were able to integrate the
live social element, it’s taken the decently well
exposed maps mash-up style to a much more
powerful playing field. What do you think of MINI
Maps? (thanks Matt!)
Pervasive Advergaming mashing games, social media & reality
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Business of:Pervasive
Augmented Reality Entertainment
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Since then there has been lots of talk about a $$ bill AR industry #3 billion within 4 years? But what industry, what is it?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
AR (technical & marketing) services already reach 100 000 sCan we define future markets if we don’t know what it is?
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Mapping 16 AUGMENTED REALITY BUSINESS MODELS to 3 PERIODS
Low LIKELY COMMERCIAL VALUE High
Nich
e
ADO
PTIO
N
Po
pula
r
BLENDED BRANDINGThe equivalent of hoardings, virtual poster ads
3D VIRALSBranded company or personal promotion
& ads using 'cool' 3D toys
VIRTUAL DEMODisplay to promote sale, of product in pre-
release or remotely via catalogue etc
IN SITUAiding sale by seeing projects placed in the
environment before completion
ENHANCED CLASSIFIEDSAn AR directory that promotes local 3rd parties
product & services overlaid at the location
INTERFACE ERAUTILITY
Selling life enhancing AR applications perceived as useful.
AUGMENTED EVENTSPay-per-use of enhanced sport or pop concerts
LOCATION LAYERSBlended guides to new places, tourism, enhanced travelling or themed space
PERSONALIZED SHOPPINGWalking around stores made relevant, opt in
personalization and targeting
UNDERSTANDING SYSTEMS Creating AR for internal or exploded
views of complex objects TRAININGHands-on with complex equipment and work scenarios
COOPERATIONService industry for augmented
virtual meetings
CONNECTION ERA
SOCIAL GAMING
Pay-per-play mixed reality games in physical space
RECOGNITION & TARGETINGPushing 'relevance' to outdoor consumers - facial
recognition linked to online data
EXPERIENTIAL EDUCATION
Pay-per-visit educational services to museums, ancient sites etc
INTERTAINMENTNew form experiential TV and films
EXPERIENTIAL
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Two simple real world models - sponsorship and pay per play
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Two simple real world models - branded and local business directory
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Futures of:& Takeaways
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Key change on the horizon - blended immersive screens
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
A reminder of my earlier question - “As all aspects of our lives become ʻgamifiedʼ such as shopping, travel, social life, locations & TV/Film, has the games industry lost the initiative by allowing marketeers, AR & transmedia companies, ad agencies, film & TV producers to create & monetize these new pervasive forms of entertainment?”Gary Hayes - GameTech 2011 Sydney
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 1 - AR & locative companies creating game ecosystems?!
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 2 - Pervasive gamification, being created by non-game designers?
A brief 20 seconds from Jesse SchellFormer chair of IGDAhttp://jesseschell.com
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Issue 3 - Great to see ‘real’ story focused games breaking through
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
“If games are going to be a true dominant art form in this century, we have to elevate them beyond the simple mechanics of the gameplay or the graphics. All that matters is actually the experience. When we realised this, that’s when we started focusing on story.”Denis Dyack (Canadian Games Developer)
Some other thoughts from a games developer!
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Takeaways
1.Trad game industry losing traction in pervasive game areas
2.Opps for all to blend real/virtual beyond arcade style games & into social and film/tv integration
3.With rich Story games Integration of high prod. games into transmedia worlds is ready to go beyond marketing
4.Integration of games into peoples digital & real lives is close at hand - exciting times
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
THANKS QUESTIONS?
These slides will soon be on slideshare.net/hayesg31
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Gary HayesAR Event 2011 Santa Clara
NEW AUGMENTED REALITY BUSINESS MODELS
Wednesday, 22 June 2011
© Gary Hayes CCO MUVEDesign & Founder StoryLabs@garyphayes - [email protected] - storylabs.com.au - muvedesign.com
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Pervasive EntertainmentGames, Film, Music, Print & TV merging with audience networks ©© GaryPHayes
Wednesday, 22 June 2011