Pervasive TV

Jack Powers, Jack Powers, directordirector

The Future of Video Everywhere

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Television At HomeTelevision At Home 102 million

U.S. homes 2.5 billion viewers

and 600 channels worldwide

Global average viewing time:3 hours 39 min per day

102 million U.S. homes

2.5 billion viewers and 600 channels worldwide

Global average viewing time:3 hours 39 min per day

Sources: Nielsen; Eurodata TV Worldwide

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Video Technology TrendsVideo Technology Trends Bigger, flatter, clearer, digital

The convergence of Consumer Electronics and Information Technology

Bigger, flatter, clearer, digital

The convergence of Consumer Electronics and Information Technology

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Minority Report shopping mall scene

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Television EverywhereTelevision Everywhere

On your desktop PC

In the elevator

In the car

In your pocket

On your wrist

On the sides of buildings

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New TV VenuesNew TV Venues Streaming Media

— 28 million regular U.S. viewers (Arbitron)

PDAs and Smartphones— 290 million unit sales worldwide in ’04

(Zelos)

Automotive Rear-Seat Entertainment— 12% plan-to-purchase ’04-’05

(133 million) (CE Research)

Digital Signage— 400,000 units/year (DisplaySearch)

Streaming Media— 28 million regular U.S. viewers

(Arbitron)

PDAs and Smartphones— 290 million unit sales worldwide in ’04

(Zelos)

Automotive Rear-Seat Entertainment— 12% plan-to-purchase ’04-’05

(133 million) (CE Research)

Digital Signage— 400,000 units/year (DisplaySearch)

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Advertising EverywhereAdvertising Everywhere

Malls and stores

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Advertising EverywhereAdvertising Everywhere

Venue networks

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Signage daypartsSignage dayparts

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Advertising EverywhereAdvertising Everywhere

Store shelves

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Advertising EverywhereAdvertising Everywhere

Outdoor

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Advertising EverywhereAdvertising Everywhere

Mobile video

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Advertising EverywhereAdvertising Everywhere

Web video

Viral video

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Creative ChallengesCreative Challenges Grabbing attention in a visually

competitive environment Branding graphically and

videographically Carrying messages across many

different formats and viewing venues

Exploiting the IT possibilities of intelligent, personalized, location-aware messaging

Grabbing attention in a visually competitive environment

Branding graphically and videographically

Carrying messages across many different formats and viewing venues

Exploiting the IT possibilities of intelligent, personalized, location-aware messaging

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Organic EvolutionOrganic Evolution

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Media ChallengesMedia Challenges Thinking Outside-the-Home Re-thinking dayparts, flighting,

reach, frequency and CPM Converging the goals of

broadcast, out-of-home, POP, viral marketing and the web...while supporting all the channels

Measuring the return on investment

Thinking Outside-the-Home Re-thinking dayparts, flighting,

reach, frequency and CPM Converging the goals of

broadcast, out-of-home, POP, viral marketing and the web...while supporting all the channels

Measuring the return on investment

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Picking the MomentPicking the Moment Pioneers vs early-adopters Analyzing the scale of the

opportunity: “What’s the best that can happen?”

Keeping everybody happy, and on the same wavelength

Managing disruption Understanding media’s rhythms

Pioneers vs early-adopters Analyzing the scale of the

opportunity: “What’s the best that can happen?”

Keeping everybody happy, and on the same wavelength

Managing disruption Understanding media’s rhythms

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Disruptive technologiesDisruptive technologies Intelligent TV

— TiVo, Smart EPGs, Content Profiling

WiFi TV

Retail automation

Intelligent TV— TiVo, Smart EPGs, Content Profiling

WiFi TV

Retail automation

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Next generation screensNext generation screens

Organic Light Emitting Diode (OLED) displays

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Augmented Reality Augmented Reality

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Video CultureVideo Culture The moving image rules. Audiences continue to fragment. Stories become sound and picture

bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more

complex. Human information capacity

skyrockets.

The moving image rules. Audiences continue to fragment. Stories become sound and picture

bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more

complex. Human information capacity

skyrockets.

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Jack Powers, Director

International Informatics Institute

http://in3.org

jpowers@in3.org

PHONE +1 718-499-1884

Jack Powers, Director

International Informatics Institute

http://in3.org

jpowers@in3.org

PHONE +1 718-499-1884