Pet Foods

Dogs and Cats

• Thirty-nine percent of households own at least one dog • Most owners (60 percent) own one dog • Twenty-eight percent of owners own two dogs • Twelve percent of owners own three or more dogs • On average, dog owners spent $248 on veterinary visits

(vaccine, well visits) annually

• Thirty-three percent of households own at least one cat • Fifty-two percent of owners own more than one cat • On average, owners have two cats (2.2)

Special Considerations

• Puppies• Active Dogs• Reproducing Females• Senior Dogs

Puppies

• Smaller breeds need more energy per lb

• Larger breeds grow slower so a lower calorie feed might fit better.

Active Dogs

• Higher energy needs• Demands on the body• Stress• Need for repair• Highest level of

performance

Reproducing Females• Highest energy needs of

any life stage• Demands on the body• Stress• Need for repair• Similar to active dogs…

but more• Maintain mother and

pups

Senior Dogs

• Lower protein is WRONG

• Need quality protein to maintain body

• May need fewer calories

• If healthy = normal diet• If sick = prescription

diet

Pet Food Ingredients

• Listed in Order by Weight• Meat Proteins• Cereal Carbohydrates• Fats – for taste and energy• Vitamins• Minerals• Micro Nutrients

What Differentiates Pet Foods?• Chicken, beef, lamb, on a label indicates whole

meat. Contains a lot of water.• If whole meat is first ingredient another animal

protein should also appear in the first few ingredients in a high quality food.

• Corn and soy are both harder for dogs to digest, rice is best.

• Unidentified “animal” or “meat” meals and fats are generally the lowest quality.

• Corn–Wonderful, cost effective food (54%)

• Wheat– From America’s bread basket (60%) – Hard Red Spring Wheat – best in the world

• Rice– Easy to digest (72%) – Quick glucose spike

Cereal Carbohydrates

Meat Proteins• Chicken• Chicken Meal• Poultry Meal–What is Poultry Meal• Chicken and/or Turkey

–What is by-Product Meal

By-Product Meal

• Meal–Necks–Backs–Wing tips– Legs

• By-Product Meal– Same as Meal–Plus• Giblets• Hearts• Liver• Intestines

Meal vs by-Product Meal

• Meal–Sounds Nicer–Higher in bone

• By-Product Meal–More protein–Less bone–Better Amino

Acid profile

What is Good

• Nutrition is most Important–What is best for the pet–What might sound nice = meal• About as good as by-product meal

• All Ingredients are wholesome

Tradition High Energy

• A nutrient dense, soy free diet for sporting or hunting dogs, pregnant or nursing females and other stressed dogs that require a specialized source of nutrition.

• Crude Protein, min 27.0%• Crude Fat, min 18.0%

Tradition High Energy

• Poultry by-product meal• Brewers rice• Ground yellow corn• Poultry Fat• Corn gluten meal• Chicken by-product meal• Ground wheat

Tradition Puppy and Performance

• A nutrient dense, soy free diet designed for properly growing puppies into adult dogs and also ideal for sporting and hardworking dogs that need added protein and energy for performance.

• Crude Protein, min 30.0%• Crude Fat, min 20.0%

Tradition Puppy and Performance

• Poultry by-product meal• Ground yellow corn• Animal fat• Dried beet pulp• Wheat flour• Fish meal

Tradition Imperial Choice

• A premium high protein dog food that provides all the protein dogs need without the use of soybean meal.

• Formulated to meet the nutritional needs of the active or hard working dog.

• Crude Protein, min 27.0%• Crude Fat, min 12.0%

Tradition Imperial Choice

• Poultry by-product meal• Ground yellow corn• Ground wheat• Wheat middlings • Corn gluten meal• Animal fat

Tradition Happy Hound

• A convenient bite-sized dog food with a superior meat formula for your active and hard-working adult dog.

• Crude Protein, min 27.0%• Crude Fat, min 10.0%

Tradition Happy Hound

• Poultry by-product meal• Ground yellow corn• Soybean meal• Ground wheat• Wheat middlings • Animal fat

Tradition Mini Chunk

• Bite sized nuggets of balanced nutrition for older or less active dogs.

• Supplies all of the necessary nutrients while providing a diet that is lower in protein, fat and calories.

• Crude Protein, min 21.0% • Crude Fat, min 8.0%

Tradition Mini Chunk

• Ground yellow corn• Poultry by-product meal• Soybean meal• Wheat middlings • Animal fat• Animal digest

Feed-Rite Maintenance

• Price point feed• Crude Protein

21.0% • Crude Fat

8.0%

• Ground yellow corn• Soybean meal• Wheat middlings • Poultry by-product

meal• Animal fat• Digest of poultry by-

products

Tradition Cat Stars• Balanced, star shaped morsels

provide for every stage of your cat’s life.

• Fortified with taurine, an essential amino acid, to aid in the prevention of blindness and heart muscle disease.

• Crude Protein, min 31.5% • Crude Fat, min 11.0%

Tradition Cat Stars• Chicken by-product meal• Ground yellow corn• Ground wheat• Corn gluten meal• Soybean Meal• Animal fat

Posters also available

Why is it Important?

• Every day of the dog’s life

• Giving our dogs all of the tools possible

• Making good dogs better!!!

Questions

• What are some ways to attract new pet food customers to your location?

• What questions can you ask your current pet food customers to ensure they are buying the best food suited for their pet?

Tuffy’s and Nutrisource• Tuffy’s is our supplier of NutriSource and Tuffy’s Gold, and

they have decided to make a distribution change• We are now bound by the distribution pricing dictated by

Tuffy’s. Tuffy’s cost to Feed-Rite has increased, and as a result our costs to dealers will need to increase, along with the suggested retail prices.

• Because of the rigid pricing structure, Feed-Rite will not be able to provide pallet or other volume discounts on NutriSource and Tuffy’s Gold brands. And these brands will not be eligible for the Companion Animal Category Leader discounts.

Tuffy’s and Nutrisource

• In discussions with our supplier it has been implied that rural farm stores are not going to be part of their distribution plans in the future. We have been told that Tuffy’s Gold will be going to a national chain of hardware stores and from their pricing strategies that national chains are part of their growth plans.

Tradition Pet Food

• The Tradition pet food brand is owned as a private label by Feed-Rite. It is exclusive to Feed-Rite and Feed-Rite dealers, and is still our number one brand of pet food. The pricing structure, discounts, and Category Leader status will not change.

• We would appreciate if you; our dealers would work with us to as we go through these changes and try to work with our supplier to find a way to be part of their supply chain.

Questions?