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Pet Industry Guru Overview March 2011

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DOES YOUR BUSINESS NEED AN EXPERT? HIRE A GURU! 2 0 1 1 SALES & MARKETING CONSULTANTS GROUP D dba: Pet Industry Guru
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Page 1: Pet Industry Guru Overview   March 2011

D O E S Y O U R B U S I N E SS N E E D A N E X P E RT ?

HIRE A GURU! 2 0 1 1

SALES & MARKETING CONSULTANTS GROUP

D dba: Pet Industry Guru

Page 2: Pet Industry Guru Overview   March 2011

About the Owner: Howard C London

20+ Years of Sales, Marketing & Operations Leadership in the Pet & Animal Health Industries

Retail Franchise Executive, and Former Owner of Regional Successful Pet Store Chain

Industry Consultant w/ Start-ups and National and International Companies

Highly Sought after, well Respected throughout Pet and Animal Health Industries.

Connections throughout the Retail, Wholesale, Manufacturer, Packaging, Media, Advertising.

Entrepreneurial, Business Strategy Thinker, Leader

Page 3: Pet Industry Guru Overview   March 2011

SERVICES

SALES Distribution/Channel

Strategy Retail Channel Development Retailer/Distributer Account

Calls Sales Presentations Broker/Rep.Network

Creation/Mgt. Account Maintenance Trade Marketing Budgeting/Pricing/P&L

MARKETING

Marketing Strategy New Product Development Brand Positioning Advertising & Promotion Online & Traditional Media Social Media Expert Marketing Research Packaging Design Product Development

Page 4: Pet Industry Guru Overview   March 2011

C Channel & Account Expertise

Channel Expertise

Pet Specialty Pet Big Box Distributor Catalog Online Grocery Mass Military Drug Club International

Account Experience Petsmart Petco Pet Supplies Plus Pet Supermarket Central Garden & Pet Drs. Foster & Smith Wal-Mart Target CVS Kroger Costco & Many More>>>>>

Page 5: Pet Industry Guru Overview   March 2011

SUCCESS STORIES

Mrs. Allen’s Shed Stop

Created Shed Reduction Category in Industry

Distribution in all Pet Channels – Quickly

Brand “flipped” Successfully – Sold to Farnum Pet Products

Renamed, now part of Central Garden & Pet

Page 6: Pet Industry Guru Overview   March 2011

SUCCESS STORIES

Beaphar U.S.Expanded European

Brand into U.S.Chose 50 SKU’s from

2K+ for U.S. MarketRepackaged1st Call=51 SKU’s in

Petsmart#1 Item in Several

Categories

Page 7: Pet Industry Guru Overview   March 2011

SUCCESS STORIES

Old Mother Hubbard

Managed Legacy Brand to Significant Growth in Major Pet Accounts

Packaging ChangeNew Brand Launch:

“Mother’s”

Page 8: Pet Industry Guru Overview   March 2011

SUCCESS STORIES

World’s Best Cat Litter

Before

After

Small, Unknown Brand, with little to no Distribution

Outsourced Production, Packaging, Marketing

National, Global Distribution, #1 Natural Product in its Category in 3 Years

Still Growing Strong

Page 9: Pet Industry Guru Overview   March 2011

CLIENTS: A Few

Page 10: Pet Industry Guru Overview   March 2011

NEED an EXPERT?

Hire a Guru!We Provide AAA

Service at Amazingly Reasonable Prices

Ask Around About UsWhen You’re Ready to

Take Your Business To the Next Level:

Ask us for a QuoteLet’s Get Going!

Page 11: Pet Industry Guru Overview   March 2011

Contact Us

Phone: (860) 334-5747Fax: (860) 537-1766Email: [email protected]: www.petindustryguru.comFB: http://

www.facebook.com/petindustryguruLI: http://www.linkedin.com/in/hlondon

Thank You


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