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Peter fitz

Date post: 24-Jan-2015
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By Peter Fitz
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Page 1: Peter fitz

By Peter Fitz

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Moreland

• Population 150,000

• 32% born overseas

• 37% born in non English speaking countries

• 39.6% Speak a language other than English

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Languages

• 132 languages spoken in Moreland

• Cater for 8 languages

• Minorities: 126 miss out

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The Pilot

• 2006 gathered 450 pages of guff

• Everyone wants to tell their story

• Not many want to pay

• Start with a storyboard

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Our community• Characters to tell stories

• Activity and scenery

• Testing positive

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Testing

• Do characters offend?

• Do we tell a story?

• Get messages thru?

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Learnings

• Show through characters

• People like the characters

• The message gets thru

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Early efforts

• First printed in 2007

• Council supported the project

• Funded for 5 years

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Local Government

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Local Laws

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Begin

• Tell a story

• Strong visuals

• Resist dot points

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The Yarn

• Not necessary to translate into every language

• If story is strong message gets thru

• Must be engaging and interesting

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Uses

• Keep stories intact

• Distribution is a challenge

• LG clip art

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Influenza

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Use in press ad

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World environment week

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The process

• Words

• Visualise and illustrate

• Test and test again

• Experiment until it works

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Essentials

• Testing with CALDs is vital

• Ask what works

• Show a mix of people

• CALD’s like being asked

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Listening

• CALDs teach us

• What we think isn’t what they think

• They will tell you

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Examples

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Examples

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Examples

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Examples

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Examples

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Examples

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Examples

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Examples

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The gambling example

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Story telling

• CALDs understand stories

• Dot points are hard to follow

• Don’t tell a story using dot points

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Design

• Policy important

• Policy does not communicate

• Got to design communications

• Try something

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Focus group testing

• May 2010 Spectrum Migrant Resource Centre evaluate story boards

• Focus groups assessed four story boards.

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Assyrian/Chaldeans

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Multicultural women

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Sudanese Men

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Results

87% of respondents said the storyboards are an excellent way of communicating

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Results

79.3% said they learnt new things

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Results

63% said they would consequently do things differently

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Where to from here?

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Settling in

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NBN in Brunswick

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What’s new?

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Who knows where CALDS might pop up next

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By Peter Fitz


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