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Hospitality Market Report 2016
Hospitality Trends
SECTION 1
Historical Greek Tourism Statistics
0,0
5,0
10,0
15,0
20,0
25,0
30,0
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
5.000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
Evolu
tion o
f Inte
rnatio
nal A
rrivals
& R
ece
ipts
in G
reece
E
volu
tion o
f G
reek H
ote
l S
tock
5-star
4-star
1-star
3-star
2-star
Arrivals (in mn)
Receipts (in € bn)
Greek Destinations at a Glance
SECTION 2
ATHENS
- 1,0 2,0 3,0 4,0 5,0 6,0 7,0
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Athens
via Air
via Cruise
-
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
-
20
40
60
80
100
120
140
160
180
200
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nits
Hotel Stock in Athens - 2015
Units Rooms Beds
0
10
20
30
40
50
60
70
80
- €
20 €
40 €
60 €
80 €
100 €
120 €
140 €
160 €
180 €
2011 2012 2013 2014 2015 2016E %
Performance of Athenian Hotels
5* City Hotels ADR 4* City Hotels ADR
5* City Hotels RevPAR 4* City Hotels RevPAR
5* City Hotels Occ rate 4* City Hotels Occ rate
Source: Athens International Airport, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
ATHENS
Athens is a growing city destination that is rapidly adding new stock each year to facilitate emerging demand.
THESSALONIKI
Source: Thessaloniki International Airport, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
0
50
100
150
200
250
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nis
Hotel Stock in Thessaloniki - 2015
Units Rooms Beds
0,0 0,5 1,0 1,5 2,0
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Thessaloniki
via Air
via Cruise
0
10
20
30
40
50
60
70
80
- €
20 €
40 €
60 €
80 €
100 €
120 €
2011 2012 2013 2014 2015 2016E %
Performance of Hotels in Thessaloniki
5* City Hotels ADR 4* City Hotels ADR5* City Hotels RevPAR 4* City Hotels RevPAR5* City Hotels Occ rate 4* City Hotels Occ rate
THESSALONIKI
Thessaloniki, one of the most prominent city destinations of the Balkans, is projected to host growing
demand in the years coming.
CRETE
Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
-
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
50.000
0
100
200
300
400
500
600
700
800
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nits
Hotel Stock in Crete - 2015
Units Rooms Beds
Source: Heraklion & Hania International Airports, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas
72
74
76
78
80
82
84
86
88
90
92
- €
20 €
40 €
60 €
80 €
100 €
120 €
140 €
160 €
180 €
2011 2012 2013 2014 2015 2016E %
Performance of Cretan Hotels
5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 4* Resort Hotels Occ rate
CRETE
Crete, the famous European summer destination, holds 20% of the country’s touristic market share.
0,0 1,0 2,0 3,0 4,0
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Crete
via Air
via Cruise
DODECANESE
Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas
0
10.000
20.000
30.000
40.000
50.000
60.000
0
100
200
300
400
500
600
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nits
Hotel Stock in the Dodecanese - 2015
Units Rooms Beds
- 0,5 1,0 1,5 2,0 2,5 3,0 3,5
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Dodecanese
via Air
via Cruise
60
65
70
75
80
85
- €
20 €
40 €
60 €
80 €
100 €
120 €
140 €
2011 2012 2013 2014 2015 2016E %
Performance of Dodecanese Hotels
5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 4* Resort Hotels Occ rate
DODECANESE
The Dodecanese islands represent a traditional holiday destination with constant international arrivals
over the last years and with a stable number of hotels to service the demand.
CYCLADES
Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
20.000
0
50
100
150
200
250
300
350
400
450
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nits
Hotel Stock in Cyclades - 2015
Units Rooms Beds
- 0,50 1,00 1,50 2,00
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Cyclades
via Air
via Cruise
65
70
75
80
85
90
- €
100 €
200 €
300 €
400 €
500 €
600 €
2011 2012 2013 2014 2015 2016E %
Performamce of Hotels in Cyclades
5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 5* Resort Hotels Occ rate
CYCLADES
Cyclades, the world known island complex, is seeing increased demand led by its top performers
Mykonos and Santorini.
IONIAN
Source: Hellenic Chamber of Hotels, edited by NAI Hellas
Source: NAI Hellas
Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
0
100
200
300
400
500
600
1* 2* 3* 4* 5*
# r
oom
s;
beds
# u
nits
Hotel Stock in the Ionian Islands - 2015
Units Rooms Beds
0,0 0,5 1,0 1,5 2,0 2,5
2010
2011
2012
2013
2014
2015
2016E
in mn visitors
International Arrivals in Ionian Islands
via Air
via Cruise
60
65
70
75
80
85
- €
20 €
40 €
60 €
80 €
100 €
120 €
140 €
2011 2012 2013 2014 2015 2016E %
Performance of Ionian Hotels
5* Resort Hotels ADR 4* Resort Hotels ADR
5* Resort Hotels RevPAR 4* Resort Hotels RevPAR
5* Resort Hotels Occ rate 4* Resort Hotels Occ rate
IONIAN
The complex of islands in the Ionian Sea is an all time classic holiday destination for more than 10%
of the total international visitors to Greece.
Industry Snapshot
SECTION 3
The Greek tourism industry recorded another good year in 2015 with 1.8 mn more
visitors travelling to Greece compared to the previous year.
The tourism industry faced a number of challenges, including fresh political and
economical instability, the imposition of capital controls, increased taxes and the
refugee crisis.
It was supported, however, by the critical geopolitical environment in the Southern
Mediterranean and the wider European region terrorist crisis.
• After seven years of consecutive decline, average expenditure per overnight stay of
foreign visitors increased in 2015 to €75.10 from €71.60 in 2014.
• Visitors are beginning to travel to Greece more for short vacations or city breaks.
• The country’s hotel stock is being upgraded with the additions of new quality
developments, upgrades of existing units and closing of lower star category hotels,
to meet growing demand for better quality accommodation.
SECTION 3
Thank you!
Report is available for download on our website: www.nai-hellas.gr