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Peter Sallick, Content-to-Commerce and the Future of Blogs

Date post: 09-May-2015
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Peter Sallick 2013 Design Bloggers Conference
Transcript
Page 1: Peter Sallick, Content-to-Commerce and the Future of Blogs

Peter Sallick

2013 Design Bloggers Conference

Page 2: Peter Sallick, Content-to-Commerce and the Future of Blogs

Brands

Page 3: Peter Sallick, Content-to-Commerce and the Future of Blogs

Digital Footprint

8 websites

2 Blogs

103 public Pinterest boards

7 Facebook pages

4 Twitter accounts

1 Instagram account

17 Digital partnerships

Page 4: Peter Sallick, Content-to-Commerce and the Future of Blogs

Authenticity, simplicity, creativity, passion

Be nimble

Visual rules

Avoid gimmicks

Email boxes are very full

Collaborations and partnerships are essential

Realize you are always behind

Principles for Managing and Building Online

Page 5: Peter Sallick, Content-to-Commerce and the Future of Blogs

Evolution underway is good for the design community/industry

Models are changing

– Media

– Corporate

Market needs leaders who embrace change

Online usage is in its infancy for our market

Exciting opportunities ahead

View of the Future

Page 6: Peter Sallick, Content-to-Commerce and the Future of Blogs

Design Market Evolution: Offline to Online

Page 7: Peter Sallick, Content-to-Commerce and the Future of Blogs

Content to Commerce: Curation

Page 8: Peter Sallick, Content-to-Commerce and the Future of Blogs

Content to Commerce: Clear Brand Storytelling

Page 9: Peter Sallick, Content-to-Commerce and the Future of Blogs

Future of Blogs: Platforms

Page 10: Peter Sallick, Content-to-Commerce and the Future of Blogs

The Future of Blogs: Partnerships

Page 11: Peter Sallick, Content-to-Commerce and the Future of Blogs

Thank you

Peter Sallick

[email protected]


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