Large Residential Washers Inv. No. TA-201-76
Petitioner's Public Hearing Exhibits
S e p t e m b e r 7 , 2 0 1 7
IMPORTS OF LRWs BY COUNTRY SOURCE Exhibit 1
Sources: USITC Dataweb, HTS numbers 8450.20.0040, 8450.20.0080. 8450.20.0090; Whirlpool Competitive Intelligence
CLYDE WASHER PLANT Exhibit 2
DAILY RAW MATERIAL USAGE
Number of parts used each day 7,000,000
Pounds of steel 1,800,000
Pounds of plastic resin 290,000
• World's largest washing machine plant
• Over 3000 employees
• Make a washing machine every 4 seconds
• Over 800 suppliers
• Most employees have 20+ years of seniority
• 2 n d and 3 r d generation families working at
the plant
• Revere Plastics Systems, l l c A Revere Industries Company
United States Steel
Green Bay Packaging Inc. Clothes Washers ArcelorMittal
WHIRLPOOL'S LRW OPERATING PROFIT Exhibit 3
•CO-
2012 2013 2014 2015 2016
Source: WHR U.S. Producer Questionnaire tables III-9A, III-9B and 111-13
CORE LRW FEATURES Exhibit 4
Feature Whirlpool GE Samsung LG
Front Load Yes Yes Yes Yes
Top Load Yes Yes Yes Yes
Energy Star Yes Yes Yes Yes
Direct Drive Yes Yes Yes Yes
Range of capacities Yes Yes Yes Yes
Water heater Yes Yes Yes Yes
Steam cycle Yes Yes Yes Yes
LED display (for FL) Yes Yes Yes Yes
Impeller (for TL) Yes Yes Yes Yes
Clear lid (for TL) Yes Yes Yes Yes
Color finish Yes Yes Yes Yes
All manufacturers offer washers with the same core features
SAMPLE OF WHIRLPOOL INNOVATIONS
Front Control Capacitive Touch Interface
Black Diamond T.O.M.
Dynamic Venting Technology™
Adaptive Wash BEST
CLEANING In the Industry enabled by the
POWERWASH CYCLE
Largest TL Capacity (6.2 cf) Load & Go™ for top load
C o l o r L a s t ™
C y c l e
Exhibit 5
Intuitive touch interface 'What to Wash, How to Wash1
amazon
a l e x a Remote Connectivity! with NEST and Alexa
Load & Go™ for front load
2015 SEARS KENMORE BID ( 2 0 1 6 - 2 0 1 8 CONTRACT) Exhibit 6
Front Load Industry What w a s it w o r t h ?
- 4 0 5 , 0 0 0 Units
~$214 Million
2015 Sears SSI Bid Feedback
• Noted "WP strengths in the laundry category"
• Whirlpool bid 600 basis points higher than LG
Whirlpool lost a $214 million Kenmore bid to LG because of price
Existing Home Sales / Housing Starts (in thousands)
Ln o o o
b o o
o o o
b o o
o o o
01 o o o
o o o
CO o o o
>
73 a m
>
M b
y 01 00 10 h-1 M b O o b b b o b b O M o o o o o o o o Q b b o o o o o o o o O o
o o o
U.S. Commercial Shipments (in thousands)
X
CT r+
U.S. MANUFACTURERS PERFORM WELL WITH LEADING REVIEWERS Exhibit 8
G o n s u m e r R e p o r t s
Reyiewed.com
Front Loa< d - T o p 10 Top Load - Top 10
US Imports US Imports
4 6 6 4
4 6 6 4
MHW8200F MHWB150E
Maytag has the # 1 - #3 rated Front Load models in
Consumer Reports
• • GEGTWfa8GBSJWS
8 . 7
The GE GTW680BDJWS is one of the best top loaders we've tested.
GE has the #1 rated Top Load model in
Reviewed.com
Source: Whirlpool U.S. Producers Questionnaire Response at Attachments 3-4; Reviewed.com
PRICE - NOT BRAND - A M O N G "TOP 3" PURCHASING FACTORS Exhibit 9
Factor 1 s t 2nd 3rd Total
Price/Pricing/Cost 10 5 17
Quality 2 6 1 9
Features/Design/Technology/lnnovations 3 3 2 I H H Promotions/Discounts/Promotional Support — 4 4 8
Availability/Supply — 3 1 I H H Other 5 2 7 NA
Source: LRWs Safeguard Prehearing Report at V-17, Table V-4.
PURCHASERS CONFIRM - DOMESTIC BRANDS ARE STRONG Exhibit 10
Safeguard case:
Purchasing Factor U.S. v. Foreign origin
"S"=Superior, "C"=Comparable; T'=lnferior S C 1
Brand 2 17 Source: LRWs Safeguard Prehearing Report at V-25, Table V-8.
China Antidumping case:
Purchasing Factor U.S. v. China U.S. v. Nonsubject
"S"=Superior, "C"=Comparable; T'=lnferior S C 1 S C 1
Brand 7 19 1 8 6 0 Source: LRWs China Prehearing Report at 11-31, Table 11-8.
WHIRLPOOL HAS AWARD WINNING BRANDS AND PRODUCTS Exhibit 11
Smart Top Load Honoree: Tech for a better world
C E S I INNOVATION
A W A R D S
2016 H O N O M X
GREEN BUILDER
H0T50 P R O D U C T S 2016 Editors Choice
WTW8700EC
#1
Mi II ward Brown
Consumer Survey Data
Unaided Brand Awareness
Ment ioned first more than any competi tor 's
brand
#1
#1
#1
Aided Brand Awareness
Most recognized laundry brands in the industry
Consideration (Top 2 box)
Highest in consideration for consumers
Preference
Preferred more than any competi tor 's brand
Whirlpool ($}e counts
C O R P O R A T I O N MAYTAG
Mai Iskander's
Whirlpool 'Care Counts'
wins AICP Next Award! C L I O
A W A R D S
MILLENNIAL BRAND SHARE MIRRORS OVERALL POPULATION Exhibit 12
Total Population Millennials
• Domestic • Imports • W H R / M Y G / G E • S S / L G / E l u x
Source: Traqline; Whirlpool Competitive Intelligence
"As discussed during floor walks this week, you will definitely lose spots on the floor with this increase. Maxima and most likely the 850 bravos for sure."
"with a lot of production being moved to China, {the Korea/Mexico case} is probably a non-factor."
Sears: "We appreciate Whirlpool's position in regards to the July price increase. We do feel that this will make Whirlpool generally uncompetitive at most impacted price points.... I feel that with the generally uncompetitive position... existing flooring will be at risk. If pricing is not competitive, ... it will be replaced."
Exhibit 13
"Looks like ... Samsung will re-up on the 3000 at $399.... Where will you have the new Maytag or Whirlpool 4.2 cf with agitator?"
L O W E ' S Home Improvement W a r e h o u s e
"I want to reiterate in writing that we are NOT accepting Whirlpool Corporation's announced July 1 s t price increase for both stock and SOS product."
Retailer emails confirm head-to-head competition based on price
SAMSUNG & LG HAVE A TRACK RECORD OF UNFULFILLED PROMISES Exhibit 14
a p p l i a n c e
D E S I G N LG to Build Home Appliance Plant in Brazil a p p l i a n c e
D E S I G N LG Electronics has plans to build a home appliance manufacturing plant in Brazil to increase
December 20,2010 .. • c „. . its presence m South America.
Samsung to have white line factory in Limeira THte Korean company Samsung will invest US $ 300 million in the construction of a refrigerator and washer factory in Limeira, in the interior of Sao Paulo. The start of the operation is scheduled for the first half of 2013.
Samsung and LG have given up new plants in Brazil O Estado de S.Paulo
19 January 2015 |02:02
Source: Whirlpool Competitive Intelligence