18
1 www.freshnetworks.com Social media Matt Rhodes, Strategy Director 1 st March 2012 @mattrhodes Understanding the context of PetNet360
| Date post: | 01-Nov-2014 |
| Category: |
Lifestyle |
| Upload: | jo-halliday |
| View: | 592 times |
| Download: | 0 times |
1
www.freshnetworks.com
Social media
Matt Rhodes, Strategy Director
1st March 2012
@mattrhodes
Understanding the context of PetNet360
2
www.freshnetworks.com
“Hello”
3
www.freshnetworks.com
I’m sorry brands
4
www.freshnetworks.com
I’m sorry brands
5
www.freshnetworks.com
What social media isn’t
Just another comms channel
A cheap way to engage people
A replacement for advertising
A way to magically get people to do things for you
6
www.freshnetworks.com
Defining social media
6
www.freshnetworks.com
Video
sharing
Photo
sharing Blogs
Micro
blogs
Product
reviews
Message
boards Location
based
services
Podcasts
Widgets
RSS
7
www.freshnetworks.com
Defining social media
Social media is a set of tools that enable people to share things online
7
www.freshnetworks.com
Video
sharing
Photo
sharing Blogs
Micro
blogs
Product
reviews
Message
boards Location
based
services
Podcasts
Widgets
Social
tools
RSS
8
www.freshnetworks.com
Used in two different ways
“Me and my friends”
Social networks
“Us and our interests”
Online communities
9
www.freshnetworks.com
This is social media
Reviews on Amazon
3,542 people have reviewed the book
10
www.freshnetworks.com
This is social media
Personal blogs
www.freshnetworks.com www.freshnetworks.com
The problem
with social
media
12
www.freshnetworks.com
Social Media
13
www.freshnetworks.com
Remember this?
14
www.freshnetworks.com
An ongoing conversation
15
www.freshnetworks.com
And you need something to talk about
Lifestyle Functional
? Branded
Focus is on your brand and product
Focu
s is
on
th
e p
eop
le
you
are
en
gagi
ng
16
www.freshnetworks.com
The Social Business
17
www.freshnetworks.com
Becoming a Social Business
Social
Business
Customer
Experience
Influencers
Transparent Reputation
Managemnt Cocreation
Social
Tools
Guidelines
and Process
Agile Data and
CRM Training
Partners
Staff
Engaged Customers Community
18
www.freshnetworks.com
© Copyright FreshNetworks 2011
That’s it
Matt Rhodes
Director of Strategy
FreshNetworks
020 7692 4300
@mattrhodes
