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Charitable donations and other initiatives help shine a positive light on the services sector and help organizations like STARS position themselves for success
Charitable donations and other initiatives help
GIVING AND
GETTING BACK
W I N T E R 2 0 1 1
PM#40020055
2012 DRILLING ACTIVITY FORECAST
INDUSTRY INSIGHTS
NEGOTIATING REDUCED LIABILITY
PSAC_Winter_2011_p01.indd 1 11/21/11 2:58:17 PM
9
13
FOR MORE INFORMATION:www.rogersoilandgas.ca1 877 336 1333
CANADA’S RELIABLE NETWORK
TMRogers and the Mobius design are trademarks of Rogers Communications Inc. used under license or an affiliate. All other brand names are trademarks of their respective owners. ©2011 Rogers Communications.
Rogers has the industry’s latest productivity tools for the oil and gas industryto keep you connected to your customers, suppliers and to one another.
Your people: SafeYour job site: SecureYour operations costs: Streamlined
Expanded network coverage across Alberta– You’re covered in the field and office.
Minimize fuel, repair and insurancecosts – Fleet Management
Prevent injury to field workers and increaseworker safety – GPS Lone Worker tools
Protect critical data and ensure uninterruptednetwork access – Critical Network Access
Increase data collection accuracy andreduce human error – Well Metering
Prevent theft and secure your jobsites – Security & Asset Management
000PSN.Rogers_FP.indd 1 4/28/11 3:57:48 PMPSAC_Winter_2011_p02-03.indd 2 11/17/11 2:55:54 PM
3
Features
Departments467
18
20
22
COVE
R
CONTENTSW I N T E R 2 0 1 1
THE ART OF GIVINGBeing involved in the community
and supporting various charitable
initiatives provides companies with
advantages in the marketplace
INDUSTRY INSIGHTSThoughts from Alberta’s new Premier
as the services sector looks to 2012
9
13
MESSAGE FROM THE CHAIR
2012 DRILLING ACTIVITY FORECAST
IN THE FIELDNews and notes from the industry
BUSINESS MATTERSA good master service agreement can help
prevent costly problems
PSAC IN ACTIONAdvocacy and outreach initiatives from PSAC
spread far and wide
COMMUNITY MATTERSKUDU Industries Inc. pumps up community
effort when it matters most
13
9
20
WWW.PSAC.CA
18
22
FOR MORE INFORMATION:www.rogersoilandgas.ca1 877 336 1333
CANADA’S RELIABLE NETWORK
TMRogers and the Mobius design are trademarks of Rogers Communications Inc. used under license or an affiliate. All other brand names are trademarks of their respective owners. ©2011 Rogers Communications.
Rogers has the industry’s latest productivity tools for the oil and gas industryto keep you connected to your customers, suppliers and to one another.
Your people: SafeYour job site: SecureYour operations costs: Streamlined
Expanded network coverage across Alberta– You’re covered in the field and office.
Minimize fuel, repair and insurancecosts – Fleet Management
Prevent injury to field workers and increaseworker safety – GPS Lone Worker tools
Protect critical data and ensure uninterruptednetwork access – Critical Network Access
Increase data collection accuracy andreduce human error – Well Metering
Prevent theft and secure your jobsites – Security & Asset Management
000PSN.Rogers_FP.indd 1 4/28/11 3:57:48 PM PSAC_Winter_2011_p02-03.indd 3 11/21/11 2:58:57 PM
4 WINTER 2011
MESSAGE FROM THE CHAIR
T Is WITH gREaT plEasuRE that I write to you as the 2011-2012 Chair of
the Petroleum Services Association of Canada (PSAC). As PSAC celebrates its
30th year and Canada’s oil and gas industry is abuzz with activity, I am certain
the year ahead will be both exciting and demanding. The 2011-12 board of directors
represents the diversity of the upstream petroleum services sector and is stacked with
tremendous expertise that will help guide PSAC forward into the next 30 years.
PSAC is confident the coming year will be a period of growth for the organization,
our members and our industry. The plans in place are measurable and responsible,
and will be used to ensure PSAC continues to focus on the challenges confronting our
members and industry. This year, PSAC has welcomed new talent to its ranks which
will further strengthen the capacity of the team to deliver against expectations that
tend to increase in times of growth and change. We will continue to work hard to
maintain the high quality results that 30 years of standard setting performance have
provided to our member companies and their employees.
The services sector has always been counted on to support our communities by
donating time, effort and, of course, money. Giving back is a value I believe strongly in
and I want to thank each person who has taken the time and made the effort to contribute to the many
technical, educational and charitable endeavours that PSAC leads. These include initiatives like PSAC’s
standing and sectorial committees, the PSAC Education Fund, and of course, the annual STARS
and Spurs Gala presented by PSAC, which has contributed more than $4.6 million to STARS during
the past 17 years. The importance of these efforts has not diminished and I want to thank all PSAC
members for continuing to support them so generously.
We are encouraging a fresh perspective on all PSAC initiatives to find new ways to deliver what
members demand and what our industry expects. For example, new long-term communications
programs are being developed, while at the same time we are working to address pressing issues like
the current labour challenges. PSAC requires agility and steadiness to cushion any bumps in the road,
and that requires a balanced approach to operations and long-range planning. While Canada’s oil and
gas industry showed an unparalleled resilience to the economic downturn that continues to shackle
other industries and world economies, we cannot dismiss the murmurs of a recession 2.0, and as you
would expect, PSAC will continue to operate in a financially prudent manner.
Today, we collectively find ourselves with the world spotlight shining brightly on Canada and the
story to be told is a positive one for the services sector. Over the coming year, we will work to help
promote PSAC member companies since improvements in the productivity and environmental
performance of the industry are directly tied to the innovation that is happening in the services sector.
The year ahead will also focus on enhancing communications to increase the profile of PSAC and its
members with our industry peers, government and the public. We consider this to be so important
that it has been articulated into a new organizational value for PSAC.
While in many ways PSAC’s 30-year track record has achieved our vision of being the recognized
voice of Canada’s upstream petroleum services sector, there is still work to be done to strengthen
relationships with members and all key stakeholders. Our members’ voice, which is PSAC’s voice, can
always be louder, stronger and more unified. Thank you for 30 years of tremendous support, we are
eager to begin charting the next 30 years ahead!
Sincerely,
Mike Edmonds PSAC Board Chair
Building on a Successful History
I
pETROlEuM sERvIcEs NEWs
Mike Edmonds, psac Board chair
PSAC_Winter_2011_p04-05.indd 4 11/17/11 2:57:25 PM
WWW.PSAC.CA 5
WINTER 2011 VOL 11 • No.3
PETROLEUM SERVICES ASSOCIATION OF CANADA 1150 800 6TH AVENUE SW
CALGARY, AB T2P 3G3TEL: 403.264.4195FAX: 403.263.7174
PRESIDENT AND CEO: MARK SALKELDDIRECTOR OF COMMUNICATIONS: KELLY MORRISONCOMMUNICATIONS COORDINATOR: LINDA ALDRIDGE
PETROLEUM SERVICES NEWS IS PUBLISHED FOR PSAC BY
VENTURE PUBLISHING INC. 10259-105 STREET,
EDMONTON, AB T5J 1E3TEL: 780.990.0839FAX: 780.425.4921
TOLL-FREE: [email protected]
PUBLISHER: RUTH KELLYASSOCIATE PUBLISHER: JOYCE BYRNEMANAGING EDITOR: STEVE MACLEODEDITORIAL INTERN: JESSE SNYDER
CONTRIBUTING WRITERS: MICHELLE LINDSTROM, ERIC ASTLEYART DIRECTOR: CHARLES BURKE
ASSISTANT ART DIRECTOR: COLIN SPENCEGRAPHIC DESIGN INTERN: ANDREA DEBOERPRODUCTION MANAGER: VANLEE ROBBLEE
PRODUCTION COORDINATOR: BETTY-LOU SMITH DISTRIBUTION: JENNIFER KING
ACCOUNT EXECUTIVES: LISA RICHARDS, DENNIS MCCORMACK
PRINTED IN CANADA BY RHINO PRINT SOLUTIONS. RETURN UNDELIVERABLE MAIL TO 10259 105 ST. EDMONTON AB T5J 1E3.
[email protected] • PUBLICATIONS AGREEMENT #40020055 CONTENTS © 2011 PSAC. NOT TO BE REPRINTED OR REPRODUCED WITHOUT PERMISSION.
The Petroleum Services Association of Canada is the national trade association repre-senting the service, supply and manufacturing sectors within the upstream petroleum industry. PSAC represents a diverse range of over 250 member companies, employing more than 58,000 people and contracting almost exclusively to oil and gas exploration and production companies. PSAC member companies represent over 80 per cent of the business volume generated in the petroleum services industry. Better than anyone else!
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6 WINTER 2011 PETROLEUM SERVICES NEWS
Leaders in Safety and Training for the Oil and Gas Industry Enform is the safety association for Canada’s upstream oil and gas industry. Established by industry for industry, Enform helps companies achieve their safety goals by promoting shared safety practices and by providing:
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000PSN.Enform_1-2H.indd 1 7/26/11 1:25:11 PM
HE PETROLEUM SERVICES Association of Canada
(PSAC) 2012 Canadian Drilling Activity Forecast predicts a
total of 15,100 wells drilled (rig released) across Canada for
2012. This is 10 per cent more than the expected fi nal tally of 13,700 for 2011.
“Drilling activity levels are increasing,” says Mark Salkeld, president
and CEO of PSAC. “Generally, activity continues to increase across
all major activity areas and we are optimistic that activity is going to
continue to rise in the years ahead.”
PSAC is basing its 2012 Forecast on average natural gas prices of
CDN$3.50/mcf (AECO) and crude oil prices of US$85.00 barrel (WTI).
“We all know that oil and gas activity is predicated on price,” Salkeld
says. “In 2012, oil prices will be adequate to sustain oil drilling related
activity. As a result, we are forecasting an increase in drilling for oil in
regions like central and southern Saskatchewan and northeast Alberta.
Gas pricing, on the other hand, remains relatively low and we are not
expecting any signifi cant gas price turnaround in 2012. Thus we are
expecting to see 80 per cent of wells drilled in the basin be oil and liquids
rich gas wells. This compares to an expected 74 per cent of drilled wells
being focused on oil in 2011.”
Looking Well for the Oilpatch
TPSAC FORECASTS INCREASED DRILLING ACTIVITY IN 2012
“We were being conservative in our forecast for 2012 because of
restrained capacity due to labour and equipment shortages,” Salkeld
adds. “Now more than ever, industry and government have got to come
together to address the pressing issues constraining productivity and the
labour issue is not going away.”
Alberta: 8,390British Columbia: 700Saskatchewan: 3,075Manitoba: 550Canadian Total: 12,750
13, 000
12, 000
11, 000
10, 000
9, 000
8, 000
7, 000
6, 000
5, 000
4, 000
3, 000
2, 000
1, 000
0
BRITISH COLUMBIA: 554
NUM
BER
OF O
IL W
ELLS
TOTAL IN CANADA: 12,950
2011 DRILLING ACTIVITY FORECAST(NUMBER OF WELLS)
ALBERTA: 8,732
SASKATCHEWAN: 3,043
MANITOBA: 587
GRAPHHed: 2011 Drilling Activity Forecast (number of wells)
British Columbia: 554Alberta: 8,732Saskatchewan: 3,043Manitoba: 587
Total in Canada: 12,950
BRITISH COLUMBIA: 640
ALBERTA: 9,255
SASKATCHEWAN: 4,650
MANITOBA: 525
TOTAL IN CANADA: 15,100
2012 DRILLING ACTIVITY FORECAST
PSAC_Winter_2011_p06-07.indd 6 11/17/11 2:58:01 PM
WWW.PSAC.CA 7
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000PSN.MartinMotorSports_1-2H.indd 1 7/29/11 1:02:47 PM
The emPloyeeS of CCS CorPorATion banded together to
raise $50,000 in support of the rebuild effort underway in Slave Lake
and surrounding communities. The funds were generously matched
with a corporate grant from CCS’s community investment fund.
The money raised will be used to help complete the construction of
Slave Lake’s new hockey arena, as funding for the project had been
redirected in the immediate aftermath of the fires that ravaged the
town in May.
in The field News, events and activities in the industry
PSAC Members Helping to Build Vibrant CommunitiesDoug JourneAy JoinS the Petroleum Services Association of Canada
(PSAC) as the new Executive Assistant. Doug will provide day-to-day
administrative support and office management to the Association. Doug
comes to PSAC from the financial services industry after 15 years, where he
was responsible for office management and network support.
Linda Aldridge also recently joined PSAC as the new Communications
Coordinator. Linda has several years experience in marketing and
communications, supporting major events and campaigns. Her primary
responsibilities include developing marketing and communications materials
supporting events, and stakeholder relations with a focus on member relations.
The PSAC Team is Growing
COMinG eVenTS
STARS & Spurs Gala presented by PSACJanuary 21, 2012
BMO Centre, Stampede Park ,
Calgary, Alberta
PSAC 2012 Spring ConferenceApril 17 & 18, 2012
Capri Hotel & Convention Centre
Red Deer, Alberta
PSAC Mid-Year luncheonApril 2012
Calgary, Alberta
For more information on all PSAC events,
visit www.psac.ca/events
neW MeMBeRS
Regular MembersBig Eagle Services
Enerbuilt Technologies Inc.
Entrec Transportation Services Ltd.
Sabre Well Servicing Inc.
Stimsol Canada Inc.
Summit Liability Solutions Inc.
Warrior Manufacturing Services Ltd.
Wrangler Rentals Ltd.
Associate MembersDCO Risk
Deloitte
FPI Marketing
Grant Thornton LLP
Patching Associates Acoustical Engineering Ltd.
Vada Capital
PSAC_Winter_2011_p06-07.indd 7 11/17/11 2:58:32 PM
1817 10th Avenue SW Calgary, AB T3C 0K2 Telephone (403) 266-4094 Fax (403) 269-1140
Docket: 33656 Due Date: Nov.10.10 Client: ATB Description: Corporate Financial Services Ad: SanjelSize: 8.25"x10.75" (8.75" x 11.25" bleed) Insertion Date: Winter Issue Publication: PSCA News Colour: cmykAccount Ex: N.Moe Designer: S.Shymko Production: B.Pfleger
COMPANIES THAT RESPOND NEED COMPANIES THAT RESPONDLike Sanjel, more and more of Alberta’s top companies want ATB as their financial partner. ATBresponds.com
Response. Results.
®ATB Corporate Financial Services is a registered trademark of Alberta Treasury Branches.
000PSN1.ATB_FP_wBL.indd 1 11/10/10 2:38:20 PMPSAC_Winter_2011_p08-11.indd 8 11/17/11 2:58:51 PM
9WWW.PSAC.CA
Givingnon-profi t, charitable organization, STARS has been providing helicopter emergency medical transport for more than 25 years. Since its fi rst mission in 1985, STARS has carried out over 21,000 missions and now provides coverage to 94 per cent of Alberta’s
population. After 26 years of service in Alberta, STARS is broadening its horizons to offer services in Saskatchewan and Alberta. A new base in Regina is expected to open in April 2012, followed by Saskatoon in the late fall of 2012. STARS is also currently on a contract extension with the Manitoba government stemming from the fl ood response in the spring and is working with the government toward a long-term agreement.
Over the next few years, STARS plans to add two new AugustaWestland
139 (AW139) helicopters to its fl eet in Alberta. The new helicopters fl y
faster and further than the organization’s current helicopters and have the
COMMUNITIES BENEFIT FROM THE SUPPORT OF CANADA’S SERVICES SECTOR AND MORE CORPORATIONS ARE FINDING THOSE CHARITABLE ACTS HELP SUPPORT THEIR BUSINESS
A
Gift
space to care for two patients at a time. Each new AW139
helicopter has a $15 million price tag attached to it, this
includes the highly specialized medical interior required to
provide critical care to patients. As there are also signifi cant
costs associated with mission operations, fundraising
is an essential activity of the organization. “We have a
need for both operational and capital funding,” says Dr.
Greg Powell, founder and CEO of STARS. “Corporate
support, particularly from the oil and gas industry, has
been important for both, and has signifi cantly funded the
capital portion which is mainly our helicopters.”
Providing emergency medical services in remote
areas has earned STARS the support of the Petroleum
Services Association of Canada (PSAC). Many
worksites in the oil and gas industry are in remote
areas and not easily accessible by road or hours away
from local emergency personnel. STARS has become
an important safety net for the services sector.
GivingGivingGivingGivingGivingGivingGivingGivingTHE
THATKEEPS ON
MA
RK
ME
NN
IE
1817 10th Avenue SW Calgary, AB T3C 0K2 Telephone (403) 266-4094 Fax (403) 269-1140
Docket: 33656 Due Date: Nov.10.10 Client: ATB Description: Corporate Financial Services Ad: SanjelSize: 8.25"x10.75" (8.75" x 11.25" bleed) Insertion Date: Winter Issue Publication: PSCA News Colour: cmykAccount Ex: N.Moe Designer: S.Shymko Production: B.Pfleger
COMPANIES THAT RESPOND NEED COMPANIES THAT RESPONDLike Sanjel, more and more of Alberta’s top companies want ATB as their financial partner. ATBresponds.com
Response. Results.
®ATB Corporate Financial Services is a registered trademark of Alberta Treasury Branches.
000PSN1.ATB_FP_wBL.indd 1 11/10/10 2:38:20 PM PSAC_Winter_2011_p08-11.indd 9 11/17/11 2:59:11 PM
10 WINTER 2011 PETROLEUM SERVICES NEWS
PSAC and STARS put together their fi rst fundraising
event in support of STARS 18 years ago. During
the ensuing years, the annual STARS & Spurs Gala
presented by PSAC has become the most attended
fundraising event in STARS’s history, averaging about
1,000 people each year and raising $4.6 million during
the nearly two decades of collaboration between the
two organizations. As a result of the ongoing support,
a decal of PSAC’s logo is emblazoned on the side of the
STARS helicopters, alongside other substantial donors.
STARS also supports donors by visiting communities to
participate in company safety exercises.
While PSAC supports STARS because of the important
emergency medical services it provides, being able to
promote the collaboration and getting recognized for the
support is important for PSAC and its member companies.
“We are privileged to partner with community-minded
organizations like PSAC and its members who are
committed to the health and well-being of their employees
and the communities where they operate,” Powell says.
With more than 2,000 employees in about 80
communities across Canada and the U.S., Newalta has
to balance the personal and family priorities of a lot
of people. The Calgary-based waste management and
recovery business focuses much of their community
initiatives on wellness and education. “All of it is
about building a better world and building a better
future,” says Terry Donaleshen, Senior Vice President
of Organization Development with Newalta. “From
there it depends on charities and areas of need.”
Whether it’s local, national or international, Newalta
has broken down its corporate social responsibility
initiatives into four key areas: supporting the United
Way and UNICEF, community health and well-being,
environment and recreation, and arts and culture.
“We want to be respectable citizens and a respectable
company in the community,” says Donaleshen. “It helps create a healthy
community employees are proud of and want to live in; and it makes us
viewed as a good company to have in the community.”
For many years, Newalta kept these initiatives to themselves. Then, two
years ago the company began documenting all their community initiatives
as part of their Sustainability Report. “We had quietly done our thing
without a lot of fanfare,” Donaleshen says. “Our take was to begin talking
about it as one of our core values. This is a way to communicate, reinforce
and support what we do for our shareholders, employees, regulators and
clients. It’s about getting the Newalta story into the marketplace.”
The written report provides stakeholders with a “statement of
accountability” and is a good resource to understand what the company
is doing in different markets. The Sustainability Report has also played
a role in helping Newalta expand its investor base. “It has allowed us
to be included in green or environmental funds, which is important in
Europe,” Donaleshen says.
As well as allowing Newalta to attract investment, community
involvement allows the company to engage with the residents who live
where the company operates and Donaleshen says, “When reaching out to
communities we can talk about our business, our plans and why we’re a
different kind of company.”
Companies that embrace community investment and develop
employee giving programs develop a long-term competitive advantage
in attracting talent – these programs strengthen brand positioning and
provide additional value, which are a big factor in retention of employees.
In 2008, PwC Global polled more than 4,000 university graduates from
40 different countries as part of PwC’s Millenials at Work Survey. The
results showed 88 per cent of respondents would choose an employer
with corporate social responsibility values that refl ected their own.
Alternatively, 86 per cent of respondents said they would consider leaving
an employer whose corporate social responsibility values didn’t match
their own. The reality is that in a few short years, this generation will
form the bulk of the workers and available labour pool.
Cheryl Knight, Executive Director of the Petroleum Human Resources
Council of Canada, says that as the industry continues to be involved in
more small communities, corporate social responsibility has become a
signifi cant business driver.
“Employees make choices about what companies and communities they join
based on personal and family values,” Knight says. “Employers just simply need
to broaden their approach and look at it as a more holistic way to attract people.
Employees are more than the person coming to work. They have personal and
family interests, and employers need to engage all of those things.”
Deciding to become involved in the community is the fi rst step, but
a company also needs to fi gure out how to focus their efforts. Knight
says many companies survey their employees to get a feel for how they
would like to participate in the community, but some common initiatives
are: sponsoring sports teams, athletic programs or recreation facilities;
initiatives helping families; cultural organizations; and charitable
organizations that provide funding for different initiatives.
But Knight says companies do need to be careful not to force their
values or participation onto employees. “The more employees can make
choices, the happier they are,” she says. “You have to be careful not to
steer too much towards company choices. You have to respect that people
have personal and family priorities.”
JAQ
UE
LIN
E B
EA
N
the nearly two decades of collaboration between the
two organizations. As a result of the ongoing support,
a decal of PSAC’s logo is emblazoned on the side of the
DROP-IN CENTRE: Newalta employees are always cooking up ways to support the community.
PSAC_Winter_2011_p08-11.indd 10 11/17/11 2:59:26 PM
WWW.PSAC.CA 11000PSN.Nexus_1-2H.indd 1 10/25/11 1:45:47 PM
T 403 264-1197F 403 264-1584www.pajakeng.com
Suite 300 Iveagh House707, 7th Avenue S.W.Calgary, AB CanadaT2P 3H6
Wellsite Supervisionand
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Relevant · Independent · Objective
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CERI conferences address the most topical issues of our time. Guest speakers represent a list of “who’s who” in their respective fields of expertise. Expert presentations provide the latest prognosis on industry trends.
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Petrochemical Conference June 3 - 5, 2012 • Kananaskis, Alberta
For more information visit our website: www.ceri.ca; call: 403-282-1231; or email: [email protected]
Personal Development in Energy
000PSN.CERI_1-4.indd 1 10/25/11 1:52:04 PM
PSAC_Winter_2011_p08-11.indd 11 11/17/11 2:59:47 PM
ACCOUNTING CONSULTING TAX MNP.ca
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WWW.PSAC.CA 13
THE 2011 ANNUAL GENERAL MEETING OF THE PETROLEUM SERVICES ASSOCIATION OF CANADA SERVED AS AN OCCASION TO CELEBRATE THE PAST AND SET THE COURSE FOR FUTURE ACCOMPLISHMENTS
HE 2011 AGM marked PSAC’s 30th year with many
accomplishments to celebrate over its three decades
representing the interests of the petroleum services sector.
Highlights included the introduction of incoming Chair for
2011-2012, Mike Edmonds, and the presentation of Distinguished Service
Awards and Long-standing Member Awards to more than 80 individuals
and companies for their enthusiastic commitment and participation in PSAC
initiatives. Outgoing Chair, Brian Coston, discussed the many outstanding
accomplishments PSAC achieved during his tenure and members reviewed
fi nancial statements and elected new PSAC board members.
2012 CANADIAN DRILLING ACTIVITY FORECAST AND INDUSTRY OUTLOOKIndustry experts presented PSAC’s 2012 Canadian Drilling Activity Forecast
to a full house at the TELUS Convention Centre on November 3, 2011. PSAC
President Mark Salkeld notes, “Our forecast is positive but conservative
because of restrained capacity due to labour and equipment shortages.”
See page 6 for more details.
INDUSTRY INSIGHTS DINNER Premier Alison Redford and industry leaders marked PSAC’s 30th
anniversary at its annual Industry Insights Dinner – Moving Towards
New Horizons. With many accomplishments achieved over PSAC’s three
decades and with the release of an optimistic 2012 Drilling Activity
Forecast, there was much to be celebrated at this year’s event.
Premier Redford honoured the industry in her address and touched
upon the importance of the petroleum services sector to the Albertan
and Canadian economies. “I am committed to work in partnership with
industry,” commented Premier Redford. “Alberta has much to be proud
of, and that message needs to be heard.” Redford says. The Premier also
noted that the Government of Alberta has made it a priority to work with
the petroleum services industry to tackle issues related to competitiveness,
productivity and labour.
“We are pleased that the Premier has committed to working together with
PSAC and the industry as a whole,” says Mark Salkeld, president of PSAC.
“As Canada moves towards mapping a national energy strategy, it will be
imperative that government and industry work alongside one another. We
30 YEARSCELEBRATING
T
feel strongly about the leadership role that the
Province of Alberta will take in that dialogue, and
we look forward to seeing what changes the new
Premier will usher in supporting the leadership
position of the province.”
Highlights of the evening included the
introduction of PSAC’s new Board of Directors,
including Board Chair Mike Edmonds, President
of Import Tools Corp. Ltd. “It is an honour to be
taking on the position as Board Chair for PSAC
this year,” explains Edmonds. “In 30 years, PSAC
has accomplished a great deal and I strongly
support the organization and the value it delivers
to its members.”
DRILLING FORECAST: PSAC estimates a total of 15,100 wells drilled (rig released) across Canada in 2012.
AARON PARKER
ACCOUNTING CONSULTING TAX MNP.ca
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000PSN.MNP_FP.indd 1 10/27/11 9:35:17 AM PSAC_Winter_2011_p12-17.indd 13 11/21/11 3:01:43 PM
14 WINTER 2011 PETROLEUM SERVICES NEWS
Another highlight included the presentation of the PSAC Chairman’s
Award to Ray Frehlick, President of Prairie Mud Services. A long-time
PSAC supporter, Ray has actively promoted PSAC in Saskatchewan giving
PSAC the opportunity to connect with current and prospective members.
Keynote speaker Robert Johnston, director of the Global Energy and
Natural Resources Practice at Eurasia Group, highlighted some of the
emerging global trends and risks, including an outlook for the Keystone
XL pipeline approval process and the impact of unconventional gas
drilling on global markets. “The story of unconventional gas is not just a
Canadian story, but a global one which was created by the expertise and
leadership here in this room,” explains Johnston.
To read more about PSAC’s year in review, please access the 2011
Annual Report at www.psac.ca.
Not yet a PSAC Member? Join today by visiting www.psac.ca.
PSAC THANKS OUR SPONSORS FOR THEIR GENEROUS AND ENTHUSIASTIC SUPPORT OF OUR EVENTS:
Canadian Drilling Activity Forecast Session Sponsor: Probity Capital (include logo)
Industry Sponsor: JuneWarren-Nickle’s Energy Group (include logo)
tMNP LLP (include logo),
SAIT Polytechnic (include logo)
DISTINGUISHED SERVICE AWARD RECIPIENTS
Gail Purdy, NOV - Distribution Services GroupBrian Coston, Canamara United SupplyRhys Renouf, KPMG LLPLucas Mezzano, DYNAenergetics Canada Inc.Fred Farmer, Halliburton Group CanadaLee Emond, Import Tool Corp. Ltd.Clyde Bonnell, National Oilwell Varco - Distribution ServicesRon Logan, Strike Energy Services Inc.David McHattie, Tenaris Global Services (Canada) Inc.Travis Strube, Topco Oilsite Products Ltd.Brian Farmer, Trojan Safety ServicesGarry Lane, retired Renee Vanderwolf, National Oilwell Varco - Varco Canada Ltd.Kevin Crumly, Trican Well Services Ltd.Ross Whelan, High Arctic Energy Services
Canadian Drilling Activity Forecast Session Sponsor:
PSAC THANKS OUR SPONSORS FOR THEIR GENEROUS AND ENTHUSIASTIC SUPPORT OF OUR EVENTS:
Industry Sponsor:
Industry Insights Dinner Co-Sponsors:
Premier Alison Redford
Outgoing Chair Brian Coston presents the PSAC Chairman’s Award to Ray Frehlick, President of Prairie Mud Services.
Robert Johnston, Director of Global Energy and Natural Resources Practice at Eurasia Group
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16 WINTER 2011 PETROLEUM SERVICES NEWS
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Calmena Energy Services Inc.Cathedral Energy Services Ltd.CIMARRON Engineering Ltd.Dresser-Rand Canada Inc.Enersul Inc.Essential Energy Services Ltd.Lorick Corrosion Inc.Premier Integrated
Technologies Ltd.PROMORE, a Division of Core
Laboratories Canada Ltd.
Recon Petrotechnologies Ltd.Redline Well Control Inc.Select Energy Systems Inc.Silverline Oil Tools (668961
AB Ltd.)Tesla Exploration Ltd.Trojan Safety ServicesWelltec Canada Inc.Withers LP
PSAC 2011 LONG-STANDING MEMBERS
5 YEARS
BJ Tool Services Ltd.C-Tech Oilwell Technologies Inc.Grant Production Testing
Services Ltd.Innicor Perforating Systems
Inc.Ketek Group Inc.Premay Equipment LP
Prodrill Fluids TechnologiesPulse Seismic Inc.Pure Energy Services Ltd.Savanna DrillingSavanna Energy Services
Corp.Savanna Well ServicingTestAlta
10 YEARS
6607063 Canada Inc./Winalta Transport
Cameron Canada CorporationCCS CorporationKatch Kan LimitedKudu Industries Inc.
MRC Midfi eldNabors CanadaPeak Energy Services TrustRyan Energy TechnologiesXL Perforating Partnership
15 YEARS
Hollimex Products (Division of Diversity Technologies Corp.)Swanberg Bros. Trucking L.P.Tucker Wireline Services Canada Inc.
20 YEARS
Trican Well Service Ltd.25 YEARS
Argus Machine Co. Ltd.BJ Services Company CanadaCanamara United Supply
(Division of Diversity Technologies Corp.)
CE Franklin Ltd.Guardian, A ShawCor CompanyHalliburton Group CanadaImport Tool Corp. Ltd.M-I SWACO, A Schlumberger
Company
National Oilwell Varco - Distribution Services Group
Newpark Canada Inc.Pajak Engineering Ltd.Rig Service Tools Ltd.Schlumberger Canada LimitedShaw Pipe Protection Limited,
A ShawCor CompanyTopco Oilsite Products Ltd.Weatherford Canada
Partnership
30 YEARS
5 YEARS
10 YEARS
15 YEARS
20 YEARS
25 YEARS
30 YEARS
PSAC_Winter_2011_p12-17.indd 17 11/17/11 3:02:39 PM
18 WINTER 2011 PETROLEUM SERVICES NEWS
Risky Business
I
ADVICE TO KEEP YOU FROM CRUMBLING UNDER THE WEIGHT OF ONE-SIDED MASTER SERVICE AGREEMENTS
N THE GRAND OLD DANCE between oil patch operators and
petroleum services providers, master service agreements (MSAs) can
present signifi cant risks to providers. Brian Davison, Partner with
Calgary law fi rm Davison Worden Mather LLP, points out that signing
an MSA can mean betting the farm – or perhaps, the drilling rig. “MSAs are put
together by oil companies on terms and conditions they want, and they’re very
one-sided,” says Davison, who authored an MSA document for the Petroleum
Services Association of Canada (PSAC). MSAs put forward by operators can
contain clauses that place potentially ruinous responsibility on service providers
for things like environmental cleanup and various kinds of negligence. “Our
service companies are chasing work, and they’re afraid that if they don’t agree
to what the operator wants then they’re never, ever going to work again,” says
Davison. “The reality is that if they accept a one-sided master service agreement
and something goes wrong, they’re never, ever going to work again anyway,
because they’re going to be bankrupt.”
Strategizing and negotiating MSAs is even more of a pressing issue
as, according to Davison, unbalanced agreements are on the rise in the
petroleum services industry. “The biggest problem I have is the shifting
contract landscape,” he says. “What we are seeing now is a shift or
resurgence by the operators to push liability for things that should remain
on their plate over to the service providers.”
The status of the labour market can colour negotiations with operators.
Shortages of skilled labour favour service providers, while surpluses
favour operators. “The playing fi eld, whether it fl ips to the operator side
or to the contractor side, is all governed by the state of the industry,”
Davison says. He estimates the market is roughly balanced at present,
but expresses hope a busy winter will create better conditions for service
providers. Of course, if the global economy continues to wobble in such
alarming fashion, it might depress overall demand for oil, strengthening
the side of operators in MSA agreements. “Things look really good in
Alberta,” says Davison, “but they don’t look very good in the rest of the
country.” To help maintain the balance, Davison offers some advice.
A LITTLE INSURANCEInvestigate insuring the risks mentioned in the agreement. “All of
these risks that our people are being asked to assume, you’ve got to fi nd
out whether or not you can get insurance for those,” Davison says. “See
if the risks that they’re asking you to assume can be covered by your
insurance, and if so, what the cost is.”
THE RIGHT LEVELIt is important to assess the risks themselves to determine their
potential penalties. “If it’s high-risk work fraught with responsibility or
unknowns, why should we accept those risks?”
asks Davison. “If it’s low-risk, maybe you’re
prepared to accept those responsibilities.”
A SHARED MODELOne way to work towards an equitable
distribution of risk in an MSA is a “knock for
knock” provision. “Some of the risks you’re
being asked to assume, it would be fair that the
operator also assumes those,” explains Davison.
This can involve each party listing the other on
their respective insurance policies.
WALK THE WALKService providers should keep in mind that
breaking off negotiations is always an option if
they’re uncomfortable with the risks involved
in an MSA. “Consider if you’re prepared to bet
the farm or bet your kid’s college education on
doing the work,” Davison says. This strategy
does run the risk of burning bridges, alienating
operators and eliminating future work, but
according to Davison, if an operator isn’t willing
to negotiate it will likely be to their disadvantage
in the long-term. “To say, ‘It’s our way or you
never work for us,’ is probably not a very mature
attitude,” Davison says. “It’s not something that’s
going to stand them in good stead for very long.”
LAWYER UPFinally, the single best tip, according to Davison,
is to run any prospective MSA by the assiduous
eyeballs of some trusted legal counsel. “The old
adage is when you get these MSAs, run them past
your friendly lawyer and get some advice,” he says.
“I remember the Fram Oil commercials when I
was a kid that said, ‘You can pay me now, or pay
me later.’ That adage rings true when you’re dealing
with master service agreements.”
BY ERIC ASTLEY
BUSINESS MATTERS
Trusted Advisers to Canada’s Energy Services Sector
© 2011 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
kpmg.ca
Michael McKerracherNational Energy Leader(403) 691 [email protected]
Rhys RenoufNational Leader, Energy Services(403) 691 [email protected]
Dan AdamsKPMG Enterprise Leader, Calgary(403) 691 [email protected]
000PSN.KPMG_FP.indd 1 10/25/11 1:42:25 PMPSAC_Winter_2011_p18-19.indd 18 11/21/11 3:03:32 PM
WWW.PSAC.CA 19
Trusted Advisers to Canada’s Energy Services Sector
© 2011 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
kpmg.ca
Michael McKerracherNational Energy Leader(403) 691 [email protected]
Rhys RenoufNational Leader, Energy Services(403) 691 [email protected]
Dan AdamsKPMG Enterprise Leader, Calgary(403) 691 [email protected]
000PSN.KPMG_FP.indd 1 10/25/11 1:42:25 PMPSAC_Winter_2011_p18-19.indd 19 11/17/11 3:03:30 PM
20 WINTER 2011 PETROLEUM SERVICES NEWS
PSAC MEETS WITH NEW FEDERAL MINISTER OF NATURAL RESOURCES CANADAPSAC met with federal Minister of Natural Resources Joe Oliver to
present the fi ndings from the PSAC commissioned CERI and Mission
Capital studies showing the economic contributions of the upstream
petroleum industry. The meeting provided the opportunity for PSAC to
provide Minister Oliver with critical information for understanding the
size and diversity of the services sector, and the current issues creating
challenges for PSAC members. PSAC also met with Tim Norris who is the
Director of Policy in the Minister’s offi ce.
PSAC MEETS WITH MINISTER OF INTERNATIONAL TRADE AND ASIA-PACIFIC GATEWAYPSAC staff and CEOs from several Canadian oil and gas service and
manufacturing companies were invited to a closed roundtable meeting
with Ed Fast, Canada’s Minister of International Trade and Minister
for the Asia-Pacifi c Gateway, to discuss current challenges, issues and
opportunities for Canadian fi rms to expand and compete in foreign
markets. Follow-up meetings will be organized to further the discussions
around issues impacting PSAC member companies and to continue
developing resources to help companies access key foreign markets.
PSAC PARTICIPATES IN THE DEVELOPMENT OF AN ALBERTA NATURAL GAS STRATEGYIn July and August, PSAC participated in workshops regarding a future
Alberta Natural Gas Strategy. The workshops were hosted by the
Government of Alberta and attended by a broad-based group of industry
representatives. The government will be compiling an initial report that
will take account of the issues facing the industry and recommendations
to deal with key issues that were discussed at the workshops. An offi cial
report of the fi ndings from the roundtable discussions will be provided to
the general public.
PSAC MEETS WITH MINISTER SNELGROVE ABOUT THE ELIMINATION OF TEFU/PROPPSAC, together with two PSAC member companies and representatives
of the Canadian Association of Oilwell Drilling Contractors(CAODC),
met with Lloyd Snelgrove, the then Alberta Minister of Finance and
Enterprise regarding the elimination of TEFU/PROP rebates in the
Alberta government’s 2011 spring Budget.
PSAC ATTENDS ROUNDTABLE WITH FEDERAL MINISTER GOODYEARPSAC attended a roundtable discussion with Gary Goodyear, Minister
of State (Science and Technology), Industry Canada. PSAC provided an
overview of the petroleum services sector and highlighted the research
and development (R&D) being done by PSAC members. In addition, the
group discussed ways of increasing the levels of R&D in Canada and how
to improve access to current incentive and funding programs for R&D.
PSAC MEETS WITH FEDERAL MINISTERS TO DISCUSS THE EMERGING LABOUR CRISIS FACING INDUSTRYPSAC met with federal Minister of Citizenship, Immigration and
Multiculturalism Jason Kenney and federal Minister of Public Works
Rona Ambrose to discuss Canada’s services sector and key issues
related to labour and immigration. Another meeting between industry
associations, Minister Kenney and federal Minister of Human Resources
and Skills Development Diane Finley took place in October to further
discuss policy alternatives and other solutions for the increasing shortage
of skilled labour.
PRE-DRILLING SEASON MEETINGApproximately 40 member company representatives attended PSAC’s
12th annual Pre-Drilling Season Meeting in Fort St. John, B.C. this fall.
Presentations were made by WorkSafeBC, the local RCMP detachment,
Commercial Vehicle Safety and Enforcement and the B.C. Safety
Authority.
PSAC LAUNCHES PRESIDENT’S ROUNDTABLE SERIESThe fi rst PSAC President’s Roundtable took place in Ft. St. John, B.C.
in September. Hosted by Mark Salkeld, president and CEO of PSAC,
member company representatives joined Mark for an open discussion
about PSAC’s advocacy efforts. Roundtable events are being organized
throughout 2011-2012 in communities across B.C., Alberta and
Saskatchewan.
ALBERTA IS ENERGY PRESENTATION IN DRAYTON VALLEYIn order to support the Alberta is Energy initiative, PSAC President
Mark Salkeld made a presentation to the Drayton Valley Chamber
of Commerce. Facts about Canada’s energy industry were discussed
in order to further residents’ knowledge of the positive impacts of
the industry. Read more about Alberta is Energy and the important
contributions the oil and gas industry makes in the lives of Albertans at
www.albertaisenergy.ca.
PSAC IN ACTIONTHE PETROLEUM SERVICES ASSOCIATION OF CANADA CONTINUES TO KEEP THE SERVICES SECTOR FRONT AND CENTRE THROUGH ADVOCACY AND OUTREACH
Elizabeth Aquin, Senior Vice President of PSAC and federal Minister of International Trade Ed Fast.
PSAC_Winter_2011_p20-24.indd 20 11/17/11 3:03:55 PM
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PSAC_Winter_2011_p20-24.indd 21 11/17/11 3:04:04 PM
22 WINTER 2011 PETROLEUM SERVICES NEWS
S
KUDUKUDOS FOR
Kudu CEO Ray Mills travelled to Slave Lake to present employees with money raised by the rest of the company. From left are Jesse Potvin, Josh Boissonneault, Joel Blanchette, Ray Mills and Darin Busk. Another Kudu Slave Lake service centre employee, Joseph Mentzelopoulos, is missing from the picture.
LAVE LAKE’S MID-MAY WILDFIRE was
an unexpected disaster, but the tragedy brought
people and organizations together to support the
northern Alberta town’s 7,000 residents. Kudu
Industries Inc., a progressing cavity pump manufacturer,
was one of those supportive organizations that raised
money and community spirit, while helping their five Slave
Lake-based employees.
Kudu undertook three initiatives. The fi rst was to donate
$5,000 to the Red Cross immediately after news spread of
the fi res. They urged other companies to donate as well. Alex
Damnjanovic, Kudu’s COO, says the company’s thinking
was, “Let’s challenge our peers and create a bit of a contest
out of this.”
Secondly, Kudu created a “donation bucket” in its Calgary
offi ce. Employees dropped whatever they could in the bucket
for roughly a month and then the company matched the
donations dollar for dollar. The total came just shy of $27,000.
“For the size of the company that we are, it was a very generous
donation by everyone,” says Damnjanovic. Approximately fi ve
weeks after the wildfi res, Kudu’s CEO Ray Mills presented the
money raised to the fi ve Slave Lake service centre employees in
their hometown.
Thirdly, Kudu’s Slave Lake employees were told not to
worry about their paycheques. Many of them are paid
hourly and therefore, time missed at work directly affects
their income. They were told, “Right now just focus on that
you’re in a safe place and get some information so you know
what’s going on,” Damnjanovic says. “To take one thing off
their minds, it was a small thing that we could do.” And it’s
the small things, especially in times of need, that count.
Damnjanovic says, “It was just a combination of all those
little things that encouraged people and kept people positive
at a time when things were quite bad.”
COMMUNITY MATTERS
CALGARY-BASED SERVICES COMPANY STEPS UP FOR A SMALL TOWN AND EMPLOYEES IN NEED
BY MICHELLE LINDSTROM
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