“Redesign of the Metropolitan Museum Costume Institute as a Social Networking Site for ‘18th Century costume enthusiasts’,

16-24 years old”

Karen Salomon

Karen Salomon

Existing Site

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Facts about Millennials (16-24 years old)

• 97% of college students own a computer

• They are using 3-5 pieces of technological equipment at once

• Last year their spending totaled around $179 billion

Karen Salomon

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Facts about Millennials (16-24 years old)

• 93% use the internet

• 34% share their own creative work online (photo, video, art work)

• 33% have online diaries or blogs

Karen Salomon

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Anecdotes about Millennials(16-24 years old)

• Most conversant with friends

• Social plans made over technological communication (instant messenger, cell, facebook, email)

• While very private with adults quite open on social network sites

Karen Salomon

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Reference Sites

Karen Salomon

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Reference Sites: Social Networking

Karen Salomon

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Color Palette

Karen Salomon

or

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New name development-Petticoat

• Theme: 18th Century Costumes

• Petticoats are the underskirts women wore beneath their gowns

• Both name and theme chosen based on special exhibit: Dangerous Liaisons: Fashion and Furniture in the 18th Century

Karen Salomon

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New Logo Development

Karen Salomon

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Thank You

Sources Images: www.metmuseum.org, www.teenvogue.com, www.cosmogirl.com, www.queencool.com, www.dressupgirl.net, www.mtv.com, www.whateverlife.com, www.facebook.com, www.myspace.com, http://www.polyvore.com/marie_antoinettes_gossip_guide_to/thing?id=5432037

Information:http://www.abanet.org/lpm/lpt/articles/mgt08044.htmlhttp://www.oberlin.edu/stupub/ocreview/2006/12/08/features/Understanding_Generation_Y.html

http://findarticles.com/p/articles/mi_m4021/is_2001_Sept_1/ai_78426770/http://www.mobileyouth.org/post/marketing-to-gen-y-presentation/

Karen Salomon

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Thank You

Information: http://e-strategyblog.com/2008/02/marketing-to-millennials-presentation/,

http://people.csail.mit.edu/sfelshin/revwar/glossary.html, http://www.metmuseum.org/toah/hd/eudr/hd_eudr.htm, http://marie-antoinettequeenoffrance.blogspot.com/, http://georgianaduchessofdevonshire.blogspot.com/, http://georgianacircle.wordpress.com/category/18th-century/, http://18thcenturyblog.com/blogs

Karen Salomon