Is Your Intranet All About Itself?Help It #GetSocial

Alexis LevensonSenior Director, Enterprise Communications

Pfizer Inc

Says Who?

Alexis Levenson is Senior Director of Enterprise Communications. Previously, she led corporate communications for Pfizer’s Legal and Compliance Divisions.

Before joining Pfizer, Alexis was Senior Vice President of Marketing and Communications at Guy Carpenter, where she led global internal communications, media relations, advertising, web and social media, awards and crisis communications.

She previously worked as Manager of Sales Communication at Showtime Networks Inc. and Director of Corporate Communications for the American Arbitration Association. Alexis began her career at Random House, Inc.

Taking a Fresh Look

One intranet. Thousands of employees. And they’re busy.

How do you transform your intranet from a one-way platform

that pushes out information intoan interactive, integrated digital platform

that combines breaking news, visual content, customized resources, and social networking?

Pfizer at a Glance

65MANUFACTURING

sites worldwide

175MARKETS

in which Pfizer sells products

MORE THAN

97,000COLLEAGUES

around the world

Our Purpose Innovate to bring therapies to patients that significantly improve their lives

Our Values

Our FourImperatives 1 2

3 4

Fix the innovative core and generate medicines that profoundly impact health

Make the right capital allocation decisions to maximize value and enhance shareholder return

Earn greater respect from society

Create an ownership culture

About Pfizer

Internal Digital Communications – Goals

• To drive colleague engagement and an ownership culture

• To provide strategic information creatively and dynamically

In 2014, we created an integrated internal digital platform with robust social networking capabilities to help colleagues:

• discuss content• share knowledge• increase collaboration

…via familiar channels they use in their personal lives

ENGAGED COLLEAGUES ARE THE BEST AMBASSADORS FOR OUR COMPANY

3 Earn greater respect from society

4 Create an ownership culture

The Journey Began in 2008…• 2008: 410 sites…one site for every 200 colleagues

…over 10,000 team sites• 2009: The PfizerWorld “super site” was born

– Platforms were splintered: social, mobile, and video

…And Continued to ExpandPfizerWorld 2011 PfizerWorld 2014

• Simplified layout• Improved search• Prominent “program” banners

2014: Challenges Identified

• Lack of awareness of company platforms

• Unfamiliarity with social networks

• Discomfort using social tools at work

• Limitations of the platforms

Colleagues Appreciated the Tools…

I like being able to create public or

private groups for sharing content.

It’s easy to share links with my network without

inundating them with email.

I subscribe to be notified when a

colleague posts to my group.

Viewing videos from my iPad is simple.

It’s very easy to use – you just have to use it.

…And Wanted More

I want to upload photos in real time.

We want colleagues to shape our culture through interactive

discussion threads.

We want a photo collage board that showcases colleagues.

I want to share with the sales force – so it has to

be mobile-friendly.

We need a private channel to share videos

with a targeted audience.

I want to write a blog so my team can follow me.

The New Vision

Social network platform, with

open and privatecommunity

groups

Eight-plus originalarticles a week

Video sharingplatform

PfizerWorldMyWorld MyChannel

A Single, Integrated Platform

Preparing to Get Social

• Integrate the platforms

• Help colleagues feel up-to-the-minute with real-time

updates

• Get the business on board with cascaded subsites

• Reach on-the-go colleagues with mobile functionality

Taking a Risk

• No moderator• Social media policy adherence• Legal/Compliance concerns

2015 Redesign

Introducing “MyWorld View”1

2

3

4

5

1. MyWorld View

2. Featured Posts

3. My Connections

4. Trending Topics

5. Follow Pfizer

2015 Redesign

More Photos!

Pushing the Envelope…Er, the Newsletter

The Big Splash

• Articles• Launch videos • How-to infographics • Newsletter banner

• Leader posts on MyWorld• “Featured posts” on homepage• ESigns in global offices• #GetSocial

Keep It Disciplined…

1 2

3 4

Fix the innovative core and generate medicines that profoundly impact health

Make the right capital allocation decisions to maximize value and enhance shareholder return

Earn greater respect from society

Create an ownership culture

• Global Gallery• In Quotes• In Social Media• Value Points

• Getting Things Done• In the News• In the Spotlight• Get Old

Each article maps to one of Pfizer’s imperatives.

…But Have Some Fun

“This is my favorite post.

I can’t even tell you why.”

Everything Old Is New Again

2010:• Tighten editorial control• Third-person voice• News focus

Five Years Later…• Personal stories• First-person• Newsletter

Measure Your Success

What metrics are important to your company?

(Global Edition Only)

Page Views

VisitsArticle Views

Unique Users

-8%-12%-37%-6% -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000 7,308,698

4,664,567

209,002 83,386

• Page views increased by 77% year over year

• Unique users increased by 48% year over year

• Overall engagement increased, with “likes” on posts growing to more than 20,000 in the first three quarters of 2015

Create Incentives to Interact

• “The Hub” invites colleagues to earn points by taking actions that strengthen their connection to the business

• Winners receive a contribution to the charity of their choice

Sample ActivitiesHomepage/Leaderboard

Make It Easy to Be a Brand Ambassador

• Pfizer colleagues’ contributions improve the health of billions of people.

• Pfizer 365 highlights their stories in a format that is easy to share on social media networks.

• Updated each day, Pfizer 365 stories also are highlighted on PfizerWorld so colleagues easily can see and share them.

Make It Easy to Be a Brand Ambassador

Learn More About Pfizer

www.pfizer.com

Facebookwww.facebook.com/pfizer

Twittertwitter.com/pfizer_news

Get Oldwww.getold.com

Pfizer 365http://pfizer365.com/

LinkedInlinkedin.com/company/pfizer

YouTubewww.youtube.com/pfizer

Questions and Discussion