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Role of Beverages ‐ Trends & ChallengesBy Sunil Adsule
February 10th, 2012
Beverages ‐ Trends
Determinants• Age & Profile• Lifestyle• Food habits• Level of physical activity
Trends are driven by consumer preferences & needs
Beverage Portfolio
• Beverage Key Benefits – Thirst Quencher – tasty hydration – Energy – Refreshment
Classified ‐ Internal use
Offerings based on Consumer Insights
Minute MaidFull Fledged Juice Portfolio
Future Beverage Landscape
• Beverage Sector opportunities– Sparkling beverages– Still beverages
• Fruit Juice and Dairy based beverages• Beverages with functional ingredients
– Low or No Cal beverages– Tea or Coffee based beverages– Energy Drinks– Sports Drinks– Flavored Waters– Enhanced Waters (with Vitamins / Minerals)
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• Low or No Cal Beverages– No caloric sweetener used– Primarily the DIET products
• Tea or Coffee based Beverages– Includes carbonatednon‐carbonated tea, coffee extracts based beverages containing milk, and water, ready‐to‐drink products, with sweeteners
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• Energy Drinks– Includes water based beverages with or without added carbon dioxide and containsvitamins, minerals, herbs and herbal extracts and other ingredients (e.g. caffeine, taurine, glucuronolactone, etc.)
• Sports / Isotonic Drinks– Includes water based still beverages withelectrolytes, vitamins , minerals, peptides.
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Two key territories emerge for Sports drinks globally Performance Led
• Flavored Waters (Still)Still flavored water with or without functional ingredient
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Enhanced Waters (with Vitamins / Minerals) Flavored, with addition of vitamins, minerals, polypeptides and other ingredients
Value Added DairyMilk and milk basedand functional Ingredients,
Fortification/Functional Benefits
Beverages with functional ingredients• Fruit or vegetable juice as the carrier,
Ingredients e.g. phyto‐sterol, DHA• With added Vitamins and Minerals
Enabling Framework
• Manufacturers need framework to drive development of new products– To make and produce innovative products which are safe and designed for a specific target group of consumers • New Categories / Additives
– To communicate benefits of these products in unambiguous manner
THANK YOU
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