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Peoples’ Friendship University of RussiaFaculty of Economics
Department of Marketing
Мaster’s Programs: -International Marketing-Marketing of innovations under current technological trends
Accredited by FIBAA
Welcome to International MarketingWelcome to International Marketing Programs, one of the fast growing and perspective Master's courses at Peoples’ Friendship University of Russia. We are delighted to introduce you our brand new Master's programs: "International marketing" and "Marketing of innovations under current technological trends". International marketing is an increasingly important area of business as companies strive to compete globally. As well as learning the basic principles of marketing, you will develop an appreciation of its practice in a truly global environment. These courses are particularly for those students that are interested in multicultural marketing strategies and industries impacted by innovations, whether in start-ups, medium and large established companies.As a part of an international University we are committed to developing and educating marketers and business leaders to reach their potential and make positive contribution to your career. Therefore we have designed this brochure to provide you with information you need to make this important and potentially life-changing decision. Studying at our programs is also inspiring, challenging, intense and exciting and takes place in very diverse learning environment with over 1700 international students enrolled at the University’s programs in 2012.We particularly hope that our experience of educating international students and our focus on practical-based learning will be key consideration in your choice.If you’ve got the motivation and commitment, we can help you succeed!
Professor Alexander ZobovProgram Director, Head of Marketing Department
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Choose Peoples' Friendship University of Russia
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Programs’ features at a glance
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Teaching & Learning
Research
Campus Life
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Meet the Team
Programs in Details
Curriculum
How to Enroll
Contents
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University in NumbersContents
50+
60+1760
$ 9,5 million
77 000+
2 200
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14 000Years of history
Major programsInternational students enrolled in 2012
State funding for strategic development program
Graduates since 1960
Academic staff
Accommodation residences
Full-time students
160+ Partnership agreements with foreign universities
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World-class teaching and research
25 000+students
countries 4th in Russia
Faculty of economicsA professional innovative and forward thinking faculty reflected in the academic experts, professors and lecturers engaged in the student learning experience.The school is recognised as a first-class graduate and postgraduate learning Institution and offers a variety of programs in economics, management, finance and marketing.Our graduates are highly regarded by recruiters and successfully work in more than 110 countries all over the globe.
World-class teaching and research. Our academics and researchers engage in theoretical and applied research across a wide range of scientific direc-tions in collaboration with practitioners, policy makers and the wider intellectual communities.
National and global rankings. The University is ranked 4th in Russia by National Interfax rating and is included as 537th in International QS ranking with more than 18 000 universities. Major international educational programs are accredited by FIBAA.
Students and graduates from 140+ countries. With over 14 000 full time students coming from 146 countries across all continents, there is a breadth and depth to our community that is inspired by learning experience.
One of the biggest Russian University. Over 25 000 students enrolled for all forms of studying within the University network.
140+
Choose Peoples' Friendship University of Russia
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Programs’ features at a glanceBoth Master's programs are accredited by FIBAA (The Foundation for International Business Administration Accreditation)
Duration: 2 years (24 months, 104 weeks including summer break)
Delivery: On-campus, full-time
Language: English
Qualification: Master of Management (with Marketing)
Specialization: International Marketing, Marketing of innovations under current technological trendsThese programs are committed to work with students to develop their knowledge, skills and marketing competences required in rapidly changing business environment. We do our best to graduate you with an extended understanding of marketing practices needed to succeed in modern international companies.
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Teaching & LearningBig advantage of studying at "International Marketing" program as well as "Marketing of innovations under current technological trends" is the way we encourage our professors, experts and senior lectures to filter the latest scientific and practical thinking into teaching process. It means you benefit from research-oriented curriculum. Our programs give you up-to-date business knowledge in marketing planning − that kind of learning experience that translates directly from classroom to your career.
Learning formats: day-to-day activitiesYour studying activities may vary between:Lectures: the most official way of teaching a group of studentsSeminars: group meeting with a member of staff (professors, senior lecturers) to consider a pre-assigned topic or case studyTutorials: meetings of individuals or small group with tutor or course-leader to check out how you are progressing or discuss a particular topic in detailPerformance: special activities that are focused to develop presentation skills and encourage group discussionsIndependent study: one of the key components of your successful studying - learning to work either by yourself or as a member of a team
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Student’s view
Name: Oseni KofoworolaCountry: NigeriaProgram: International Marketing, 2nd year
International Marketing program has given me so many new options and the new knowledge I’ve acquired. Everyone wants their career to move the next level, but at this course there is so much more to offer. Moreover I had a lot of fun and made good friends from all over the world.
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Meet the Team"International marketing" and "Marketing of innovations under current technological trends" programs are taught, delivering knowledge and skills of direct relevance to the workplace.Being a developing business-program there’s always someone to turn to − Program Director who looks after content of program, Course leader for your course, Individual tutors and administrative support team.We want you to get the most from your time with us and support mechanisms available are one way of doing that.
Top row (Left to right)
Olga Vasilyeva Senior lecturer. Courses: Business Communications, Emotional Intelligence Development.
Denis Degterev Ph.D., Associate Professor. Courses: International Marketing, Doing Business in Russia.
Evgeny Biryukov Ph.D., Senior lecturer. Courses: Socially Responsible Marketing.
Vasiliy Starostin Ph.D., Associate Professor. Courses: Integrated Marketing Communications, Strategic Analysis.
Larisa Orlova (not on photo) Senior lecturer. Courses: Branding in fashion industry.
Victoria Pechkovskaya (not on photo) Ph.D. Associate Professor. Courses: Corporate marketing.
Bottom row (Left to right)
Ekaterina Degtereva Ph.D., Associate Professor, Program Coordinator. Courses: International Marketing.
Marianna Demikhina Office manager, Marketing Department Representative.
Valentina Kalygina Senior Lecturer. Courses: Marketing Audit, Trade Marketing.
Alexander Zobov Ph.D., Professor, Program Director. Courses: Innovative strategic foreign alliances.
Anna Chernysheva Ph.D., Associate Professor. Courses: Consumer Behavior, Marketing Management.
Diana Yampolskaya Ph.D., Associate Professor. Courses: Marketing Metrics, Marketing Research.
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Teacher’s view
Name: Ekaterina Degtereva Ph.D., Associate Professor, Program Coordinator
A career in marketing can take you into almost any sector of business and into workplaces all over the world. These programs are particularly designed for those people who want to deal with marketing practices and promotion activities of modern companies.
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The skills needed to succeed in today’s business world are varied. You will learn to accurately address the issues of global competition while acquiring knowledge of business environment, plus an understanding of marketing implications. This course is particularly oriented to those who wish to combine the core principles and practical features of international marketing, strategic planning and marketing communications. It explores and assesses contemporary developments within marketing and international business theory and practice, offering a balanced academic and up-to-date program of study.
This course is designed particularly for those students that are interested in doing the business in markets and industries impacted by innovations, whether in start-ups, medium and large established companies. You can use the competences when participating in innovation projects and in creating marketing plans for existing and new products. The distinctive feature of the program is the constant interaction with international and Russian high-tech companies (RUSNANO, Russian technologies, General Electric, Siemens, Asus, Samsung etc). Program’s curriculum also focuses on training staff facing the problem of R&D commercialization for industrial clusters and network.
DIScIPLInES & chOIcES:
Modern strategic analysis , Integrated marketing communications, Managerial economics, Marketing metrics, Marketing planning, Socially responsible marketing, Organizational behavior and organization theory and etc. Other module choices will depend on specialisation chosen but could include: Benchmarking, Business as a Financial Systems, Global Wholesale and Retail Chains, Branding of States, Regions and Territories, Conflict Management etc.
DIScIPLInES & chOIcES:
Marketing management in international companies, International monetary relations, Business as financial system: international standards, Marketing metrics, Socially responsible marketing in international companies, Marketing audit, Ethics of entrepreneurship , Innovative strategic foreign alliances, Branding, Case studies of outsourcing, Current technological trends, Organizational theory and organizational behavior, Innovation policy of Russia etc.
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Most businesses recognize the need for marketing functions and positions constantly arise in a variety of options worldwide including: marketing manager, marketing research & audit, advertising & PR manager, event planning, marketing analysis etc.
Our students and graduates used to work for marketing and sales departments at international companies throughout the globe:• Adidas Group• British American Tabacco Russia• Danone • Johnson&Johnson • SAB Miller Rus • L’Oreal • Coca-Cola Russia• Procter&Gamble • Unilever • Colgate-Palmolive• Heineken Russia• Kraft Foods Rus• Nestle
CAREER OPPORTUNITIES
Programs in details
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EnTry rEQuIrEnMEnTS: A Russian BA degree or equivalent
is generally required for entry to our Master's courses. For our programs you must provide us with evidence that you can read,
write, speak and understand English. The levels of English could be supported with IELTS (6,0) or TOEFL iBT (79) certificates. Basic knowledge of Russian is appreciated. We also organize a set
of entry exams and an interview. This is a general guide and there may be some
variations.
LEArnIng OuTcOMES:
To explore managerial and cultural issues in international marketing and how firms respond to the challenges these create.
To gain transferable skills, such as formulating marketing strategies, conducting strategic analysis, determining the main implications of doing the business on emerging markets.
To develop a range of competences needed to organize different promotional and advertising campaigns on international basis.
LEArnIng OuTcOMES:
To develop practical research and analytical capabilities in the context of innovation-based strategy.
To gain an extended understanding of marketing methods of research and development commercialization.
To be able to create frameworks for understanding business-to-business marketing processes as well as public-private partnership in innovative environment.
Applications deadline:
AUGUST, 15
If you require further information on this, please contact our office and
program directors.
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Curriculum
1 semester
st
1 yearst 2 year
st
2 semester
st 3semester
st 4semester
st
Managerial economics
Management research methods
Integrated marketing com-munications
International marketing
International trade
Russian language
Legal regulations of business and external economic activities
Strategic analysis
Marketing metrics
International economies
Corporate finance
Business-to-Business marketing
Marketing management in international companies
Organization theory and organization behavior
Work & Research placement
State professional exam
Dissertation writing and presentation
ELECTIvES:
International monetary relations
Business as financial system: international standards
ELECTIvES (SET 1):
Doing business in Russia
Global retail networks
ELECTIvES (SET 2):
Custom and tariff regulations
Branding
ELECTIvES:
Public Relations
International logistics
International finance
COuRSE PROjECT:
Strategic analysis
COuRSE PROjECT:
International marketing
COuRSE PROjECT:
Marketing management in international companies
MSc International marketing
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1 semester
st
1 yearst 2 year
st
2 semester
st 3semester
st 4semester
st
Managerial economics
Management research methods
National innovation system
Russian language
Public-private partnership in innovative environment
Strategic marketing management of innovative organization
Current technological trends
Organizational theory and organizational behavior
Innovation policy of Russia
International marketing
Strategic analysis
Corporate finance
Business-to-Business marketing
Global supply chain management
Marketing methods of R&D commercialization
venture finance
Work & Research placement
State professional exam
Dissertation writing and presentation
ELECTIvES:
International monetary relations
Business as financial system: international standards
ELECTIvES:
Marketing metrics
Socially responsible marketing in international companies
Marketing audit
Ethics of entrepreneurship
Marketing management in international companies
ELECTIvES:
Innovative strategic foreign alliances
Branding
Case studies of outsourcing
COuRSE PROjECT:
International marketing
COuRSE PROjECT:
National innovation system
COuRSE PROjECT:
Marketing methods of R&D commercialization
MSc Marketing of innovations under current technological trends
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ResearchStudents and Faculty are constantly involved into scientific and practical research. They are challenging each other to think deeply about significant issues of modern business, to ask interesting questions and to always see the world as a complex of multicultural dimensions. We are able to support research across a number of core business and marketing areas. Our academics and researchers engage in theoretical and applied research across a wide range of marketing directions in collaboration with practitioners, policy makers and the wider intellectual communities.The quality and impact of our research is demonstrated by the up-to-date projects we’ve done for last 2 years in a collaboration with:• Chamber of commerce and industry of Russian Federation• The Ministry of education and science of Russian Federation• Federal space agency• State project of nanotechnology research and development• Russian humanitarian scientific foundation
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Campus lifeUniversity campus is one of the biggest student campuses not only in Moscow, but also in Russia. It was ranked 1st as a best infrastructure university campus in 2012.Economic Faculty is a part of Peoples' Friendship university of Russia. In addition to the services and support offered specifically by the Faculty, as a student of the University you can enjoy a wide range of additional services and support from the entire University.However you decide to spend your time, most likely, you will look back on your years at PFUR as the best student time.
Library Facilities. University library holds over 1,5 million of books and dozens of print journals. Students have access to different electronic databases and a further electronic journals. Photocopying services are also available.You will find all your stationery essentials and a binding service in a range of university shops.
Sports Facilities. Good sports facilities, including, basketball and volleyball courts, and extensive playing fields for football, well-equipped gyms and much more.
Accommodation. Moving to a new country can be problematic and to make the transition easier, PFUR offers a wide choice of reliable and affordable accommodation in campus. You may have an alternative from catered to self-catered halls of residence.
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how to enrollWhen to applyThe closing date international applicants it is 15 August. There are two good reasons to apply early. First, there are a limited number of accommodations available so if you wish to be considered for registration, you need to apply early. Secondly, all our Master's have a fixed start date in October.
VisasIf you require a visa to study in Russia, you should be aware that this may take some time to arrange. Please make sure you arrange your visa well in advance so that you are not prevented from taking up your place to study with us.
Entry RequirementsA Russian BA degree or equivalent is generally required for entry to our Master's courses. For our programs you must provide us with evidence that you can read, write, speak and understand English. The levels of English could be supported with IELTS (6,0) or TOEFL iBT (79) certificates. Basic knowledge of Russian is appreciated. We also organize a set of entry exams and an interview. This is a general guide and there may be some variations.
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ContactsBefore contact University Department of International
Projects and Programs, we kindly recommend you to contact our Program Coordinator in order to discuss
some particular questions in details.
Program Coordinator: Associate Professor, Ekaterina Degtereva
E-mail: [email protected]
Peoples’ Friendship University of Russia,Department of International Projects and Programs
Office 101, 10/2 Miklukho-Maklaya street, Moscow, Russia, 117198
Tel.: +7 (495) 787-38-03 ext. 1506Fax: +7 (495) 434-70-16
E-mail: [email protected] www.rudn.ru
www.studymarketing.ru
All students appearing in this brochure study at programs of Department of marketing.
Photo by Elina Sazonova