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P&G Wella Influencer Engagement Case Study

Date post:	29-Jun-2015
Category:	Marketing
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P&G Wella, in collaboration with Ripple Links organized a one-of-its-kind event with over 50 top bloggers in the categories of fashion, beauty and lifestyle. The event, called 'Wella: The truth about hair colour' aimed at generating brand and product awareness while engaging top influencers whose audience would benefit and consider brand purchase.

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Page 1: P&G Wella Influencer Engagement Case Study

TOTAL NO OF BLOG PICK UPS

45

45%

CAMPAIGN AHAAS !!

RESULTS

Online services most likely to influence a purchase

Source: http://cdn.technoratimedia.com

A RIPPLE LINKS CASE STUDY

DISAGREE

Influence

Community Size

AGREE OF INFLUENCERS

BLOG?

?WHY

HOW

Increase digital footprints & Share Of Voice

WHY AND HOW TO ENGAGE ONLINE INFLUENCERS

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