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P&G

Date post: 19-Nov-2014
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Upload: varun-srivastava
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this is my presentation on P&g marketing startegies
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2. Mission We will provide branded products and services of superior quality and value that improve the lives of the worlds customers, now and generations to come. Vision Be and be recognized as the best consumer products and services in the world 3. by Varun 4. BCG matrix Pantene Gillete olayTidecheer 5. 6. Threat of New Entrants P&G possess a significant amount of market share around the world To compete P&G, A competitor must have a large sums of capital for heavy marketing and R&D Firms that specialize in nice market could possibly become a threat to P&G corresponding business segment Power of Buyers P&G is heavily dependent on wall mart and its affiliates for generating a major part of its revenue High dependence upon Wal-Mart could reduces the bargaining power of P&G 7. Power of Suppliers Supplier of P&G need key customer for profitable revenue generation and will have little bargaining power Rising interest rate and declining availability of credit ultimately should it self P&G must not affect P&Gs relationship with its suppliers Threat of Substitutes There is substantial no of substitutes for all of P&Gs product offerings, creating an intense competitive environment In order to differentiate it self P&G must continue to provide new and innovative products to the customer 8. Intensity Of Rivalry P&G has several strong competitors in different markets like AMWAY corporation, Colgate-Palmolive company, Johnson & Johnson, Revlon& HUL Switching cost in this industry are quite low 9. Diversification strategy is used to increase the firms value by improving its overall performance Firms can create operational relatedness by sharing either a primary activity or a support activity 10. Global Business Units (GBUs) focus on consumers, brands and competitors in India. They are responsible for the innovation profitability from their businesses. Market Development Organizations (MDOs) are charged with knowing consumers and retailers in each market . Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-in-class business support services at the lowest costs. Lean Corporate Functions ensure ongoing functional innovation and capability improvement. 11. Business Level Efforts to build competitive advantage Collaborative partnership and strategic alliance Distribution channel Functional Level Strategy o Human Resources Strategy o R&D Technology Strategy o Marketing and Sales Strategy 12. Analysis of Primary activity P&G developed extensile economies from its scale of operations in finance ,logistics ,marketing, Research, new product development, technology innovation and other function Inbound and Outbound Logistics P&Gs goal has been to create adaptive, reactive supply networks that will link together sales and supply processes, inside and outside the organization, to improve product availability. 13. Operations P&G organized into 3 business units Beauty Health and well-being Household care The operation group consist of market development organization and global business services 14. Sales and Marketing The company markets more then 300 brands over 180 countries 23 of these brands are categorized by P&G as billion dollar brands. Majority of sales now coming from promotional events, pull systems of efficient distributors of consumer and industrial product Services P&G emphasis on its principal business call of providing its customers with right products at right place all the time 15. Analysis and Support Activity Firm Infrastructure : Integrity Passion for Winning Leadership Trust Ownership 16. Product R&D o P&G has strong commitment to find the best researchers, and retain them with cultural design to reward success, stimulate learning , challenges compliancy and nurture innovation. Human resources Strategy o Hire the best o Challenges of P&G people from day1 o Business and functional leaders activity recruiters, Teach and Coach o Plan careers o Never Stop Learning


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