Date post: | 06-Apr-2018 |
Category: |
Documents |
Upload: | forum-de-desenvolvimento-do-rio |
View: | 218 times |
Download: | 0 times |
of 9
8/3/2019 PGC Sport Mng Brochure
1/9
8/3/2019 PGC Sport Mng Brochure
2/9
You are passionate
about sport and love
what You do
In such an ongoing tough economicclimate it is critically imperative formanagement of sport organisationsto have the ability to secure currentrevenue streams and develop longterm strategies that can diversifythese in the future.
Develop
We see a plethora o money owing through a minority o
sporting codes which urther exasperates the ability or many
sports to maintain or even develop viable business models.
Most challenging o all is that as athlete pathways and
development processes are increasingly defned the
administration and management pathway in sport organisations
and across the industry is unclear and somewhat ragmented.
The Post Graduate Certifcate in Sport Management is
designed to equip you with the tools and skills to excel in
this burgeoning industry sector. We understand and actively
work across numerous aspects o the sport sector and in
many countries and cultures so can provide you the most
relevant and up to date issues and topics that are occurring
in the industry.
This knowledge is important to absorb rom experienced
industry practitioners. Our teaching methodology ocuses on
providing you with experiential learning. This places you at
the oreront o applying your skills through project work or
internships along with problem solving techniques as required
with specially developed case studies.
Wat Dos t PGC PovD You?
Gain new insights into what you can achieve as an
inspirational sport leader
Learn more about yoursel as a leader and your ability to
manage
Acquire an enhanced ability to build high quality relationships
with key internal and external stakeholders
Develop a broad network across the international sport
community
Get exposed to new diverse perspectives on global sport
business trends that will shape the economic, social and
competitive environment
Interact with worldclass aculty and gain rom their knowledge
and ideas
Flexible residential workshop based programme schedule to ft
with the demands o work
Wo souD attnD
The PGC is intended or highly motivated and ambitious
individuals who typically have a background in the sport industry
and are looking to urther develop their long term career. It is
particularly suited to individuals including:
Management o International Federations looking to develop
business acumen specifcally related to the sport industry
Management with unctional roles in large National Federations
CEO or senior management in developing or small National
Federations
Coaches and high perormance directors interested in creating
more robust athlete pathway programmes
Proessional and elite athletes considering post competitive
career development
Management rom proessional leagues and clubs who are
charged with implementing revenue generating strategies
Brand managers o sporting good manuactures and retailers
Facility managers responsible or maximizing usage
A Unique Opportunity
But oW Can YouDo t Btt?
Mike MillerSecretary GeneralIRB (International Rugby Board)
8/3/2019 PGC Sport Mng Brochure
3/9
Programme Focus
providing a new
understanding and
perspective of the
sport industrY
ThePGCtakesbestofbreedbusinessmanagementconceptsandappliesthemspecicallytotheuniquesectorofsportmanagement.
Achieving high quality results, according to service delivery
targets and stakeholder satisaction, are key goals or any
operational team and sports management is no exception.
During this module delegates will explore the internal actors
that contribute to high level operational perormance in sports
management and the external actors which inuence it. To
acilitate this, the module ocuses on our main Operations
areas:
i) Strategy;
ii) Design;
iii) Control;
iv) Improvement.
oBjCtvs:
Stimulate an awareness o the strategic characteristics o
operations systems and the proactive approaches that may be
adopted in their design.
Equip individuals with an appreciation o technologies and
techniques available to assist in optimizing operational
perormance in the management o sports.
Provide an insight into the application o techniques to control
operational resources and to assist continuous improvement
in sports management.
It has become popular in most sports organisations to
develop strategic plans which are intended to ensure that an
organisation takes a long term perspective rather than operate
on a day to day basis. The theory sounds good but the reality is
that very oten only lip service is paid to strategic planning.
Statements about vision and mission are oten bland and o
little value. Financial projections are characterised by blue skies
thinking. Questionable assumptions remain unchallenged.
oBjCtvs:
Provide a ramework or developing a rigorous approach to
strategic planning.
Be able to identiy the dierences between eective and
ineective strategic planning.
Appreciate the challenges involved in setting objectives
and KPIs.
Know how to approach problems o resource allocation
across competing unctions, projects, and countries / regions.
Develop the ability to view problems rom a general
management perspective.
The environment in which sports organisations are operating
is becoming more and more difcult. Customers are becoming
more and more demanding, price sensitivity is increasing,
sponsors are under fnancial pressure, substitution is
presenting major challenges in sports such as cricket and
rugby, and competition is intensiying.
Under these circumstances marketing has a critical role
to play in an organisations success, and requires more
careul planning and evaluation than has oten been the case
in the past.
oBjCtvs:
Understand how to analyse markets, customers and
competitors.
Know how to deploy the various elements o the marketingmix, and measure their eectiveness.
Appreciate the challenges involved in the use o new
marketing tools such as the internet and social networks.
Understand how to measure and build client and customer
satisaction.
Acquire insight into how to develop brands and the value o
such activity.
Operations Management Strategic Planning Marketing, Strategy & Sponsorship
The aim o this module is to provide participants with an
ability to interpret and use fnancial inormation as part o their
responsibilities in a variety o sports organisations.
The course begins by highlighting the role o accounting
inormation in organisations and the wider community and
the need or overall accountability including internal controls.
The course then examines the primary sources o accounting
inormation, namely, the balance sheet, the income statement
the cash ow statement and (selected) notes to those
fnancial statements.
Once you understand fnancial statements you will be better
able to identiy fnancial strengths and weaknesses o your
own organisation and be better prepared to engage in realistic
budgets or the uture.
oBjCtvs:
Explain the main terms used in accounting & fnance.
Apply the basic principles involved in preparing fnancial
statements.
Interpret and use inormation contained in fnancial reports.
Prepare and evaluate budgets and fnancial orecasts.
Management &Finance Accounting
Recognition
Standards
8/3/2019 PGC Sport Mng Brochure
4/9
The growing divide between proessional and amateur sporting
codes is o particular concern or those with struggling
revenues.
The module provides a basis to understand the key revenue
drivers across various sporting codes rom IFs, NFs, leagues,
proessional clubs, etc. From this urther analysis is provided
as to key drivers o successul clubs and organisations and the
programme investment activities that have led to this success.
oBjCtvs:
Understand the structure and revenue streams o various
sport organisations, both amateur and proessional.
Identiy key drivers o success or both amateur and
proessional sport orgnaisations / clubs / leagues.
This module explores the exciting area o event management
with a ocus on mega events. The context and strategic nature
o investing in smaller niche events will also be explored.
There has been much debate in recent years as to the nature
and objectivity o event legacies. What is clear is that a well-
defned event acquisition plan at the ront end is essential in
achieving event legacy. Equally the delivery o major sport
events is becoming increasingly more sophisticated as
managers o these events strive to integrate all unctional areas
o the local organising committee into their design and delivery
o the project. This module looks critically at this integration and
the complex issues that arise throughout the delivery phase.
oBjCtvs:
Develop a strategic approach to event acquisition.
Identiy the key areas o event delivery throughout the
organising committee liecycle.
Examine the multi stakeholder environment o event delivery
and how to maximise stakeholder involvement and investment.
Determine what makes a successul legacy plan and the key
determinants to achieving this in the long term.
The undamental existence o a sport organisation is ocused
around that o athletic perormance. This maniests itsel
through providing programme opportunities across the athlete
pathway, exposing and distributing athletic perormance rom
a commercial and media perspective or achieving high quality
feld o play experiences or athletes and ofcials.
From whichever perspective it is viewed sport administrators
must have an understanding o management o the athlete
pathway right rom community sport through to high
perormance programmes. This module is a key dierentiator
rom any other sport management programme and will provide
you with unique learning o the athlete pathway which will prove
to be invaluable throughout your career in years to come.
oBjCtvs:
Examine the ROI o athlete programmes.
Determine a multi-stakeholder approach to analyzing and
reporting value drivers o athlete programmes.
Understand management approaches to creating athlete
pathways rom community sport, talent ID, development,
presentation and transition stages o the athlete pathway.
Identiy the impact on the organisation structure o various
programme models.
With increasing investments in sport coming rom mechanisms
o government the fne line between politics and sport becomes
more & more blurred. Indeed the governance principals and
structure o sport organisations themselves create inherent
political enclaves within these structures.
This module looks at the political nature o sport, how to
eectively manage within this environment and the ethical
considerations that are raised or sport administrators.
oBjCtvs:
Identiy the roles and responsibilities o IFs and NFs.
Recognise the various structural and governance bases o
sport organisations and analyse how these impact on the
management and administration unctions.
Develop a stakeholder perspective management approach.
Identiy, diagnose, analyse and resolve ethical dilemmas
conronted by management.
Anticipate and pre-empt emerging threats to the image,
reputation and even operation o your organisation.
Professional & AmateurSport Structures Event ManagementHigh Performance ManagementPolitics & Ethics in Sport
Programme Focus
Achieve long-termSuccess
diverseperspectives
Excel
8/3/2019 PGC Sport Mng Brochure
5/9
Programme Structure & Schedule
To suit the busy schedules o modern lie we have
devised the programme to run or six months,
consisting o two workshops o eight days each with
additional project work to be completed ollowing
each workshop.
YourtimeCommitment:
16Teachingdaysspreadovertwoworkshops
IndividualandGroupCaseStudies
Finalprojectsubmittedwithinthreemonthsfollowin
gsecondworkshop
Workshop1
Finance &OperationsManagement, Grou
p CaseStudies
MarketingStrategy,GroupCaseStudies
Individual CaseStudies
Workshop2
ManagementChallengesinSport,Grou
pCaseStudies
SportEvent Management,GroupCase S
tudies
Individual Project/Internship
Flexible
ThemoreItraveltheworld,themoreIamwitnessingtheimpactandexposurethatsportingorganisationscanhaveonsociety
.Increasinglyit
istheonesthathavestrongleadershipandvision
thatthriveonthisexposureandareabletotaketheirorganisationstothenextlevelofsuccess.Toinvestinthedevelopmentoftheadministration
andmanagementofsuchorganisationsisoneofthesmartestmovesanorganisationorindividualcanmake.
sirPhilipCravenPresident
IPC(InternationalParalympicCommittee)
Modules/Projects
8/3/2019 PGC Sport Mng Brochure
6/9
An impressive line-up o aculty has been exclusively selected to
deliver the PGC. Many are industry originators whilst others have
some o the most extensive experience in business and sport as
you can see rom below:
Terrence BurnsTerrence has a long history in Olympic marketing and communications as a sponsor, as an agent
or the IOC, and as an Olympic consultant. As the managing director o an Olympic sponsor
program, he was responsible or the planning and implementation o Delta Air Lines sponsorship o
the 1996 Olympic Games in Atlanta. Later serving as Meridians Senior Vice President Marketingand Sponsor Servicing, Terrence was responsible or a team o Group Managers who managed the
day-to-day marketing relationships with the IOCs TOP Partners. He also spearheaded the frst-ever
global assessment o the Olympic Brand in 1998. Terrence served as a communications strategist
or the successul Beijing 2008 and Vancouver 2010 bids. Most recently, Terrence and his team
rom Helios guided the Sochi 2014 bid committee to their successul selection as host city or the
2014 Olympic & Paralympic Winter Games along with the successul Russian bid or the 2018
FIFA World Cup, marking the frst time in history that Russia will host both the Winter Games along
with the World Cup.
Prof. Peter ClarkePeter Clarke is Proessor at the Department o Accountancy at University College, Dublin. He
has undertaken many overseas lecturing and consulting assignments and has presented papers
at many leading international accounting conerences. He has also authored books including
Managerial Accounting: Costing, Decision Making & Control (2010) and Accounting Inormation
or Managers (2002). Formerly, he was ounding director (and lecturer) or the Diploma in Sports
Management at UCD.
Apostolos RigasAwarded Sports Manager o the Year 2006 by the Hellenic Society o Sports Management
Apostolos is acknowledged as one o worlds oremost experts on Paralympic Games
management. Today, he is the Head o Paralympic Games Strategic Projects or the IPC,
responsible among others to supervise all elements o Paralympic Games organisation guidelines
and requirements, Paralympic Games organisation transer o knowledge, Paralympic Games
impact, IPCs work in the critical area o accessibility, several unctional areas and Games-time
operations etc. He has studied Adapted Physical Activity and holds a Masters Degree in Sports
Management and is the current President o the Board o the Aghios Kosmas National Youth Sport
Centre in Athens, Greece.
Andrew WhalleyProgramme Lead, RHUL
Andrew is a ormer International American ootball coach, a qualifed sports therapist and sports
scientist, as well as a qualifed coach in several sports. He joined RHUL in July 2008 ater a year
as a visiting lecturer. Prior to this Andrew taught at a number o universities, commercial training
business and private universities in the UK, covering a number o Marketing and Business strategy
topics. His key research interests include Sports Marketing, Business-to-Business marketing,
Relationship marketing, Branding, Cost structures in relation to Marketing and business decisions
and ILT in Higher Education.
World-Class Faculty
Prof. Gordon MandryProgramme Director
Gordon was educated at Oxord University and rom 1973 through to 2007 was at the Manchester
Business School where he lectured in Strategic Marketing and directed the International Business
Programme. He has lectured extensively or many other l eading business schools, and is currently
Visiting Proessor at Cyprus International Institute o Management. From 1974 to 1982, he served
as European Director o the PIMS programme, a large, multi-company research activity aimed at
identiying the relationship between market strategy and proftability. As well as consulting or a
host o impressive multinational companies throughout his career, he is now Director, Academic &
Research or the World Academy o Sport. In this role he has developed and delivered many practical
and inspiring programmes to various International Sport Federations and Organising Committees.
Richard BunnHaving been responsible or the negotiation at the EBU o most major rights agreements Richard
has been instrumental in shaping the world o sport as we know it today. Richard began his
broadcasting career in the U.K. and in 1978 was invited to join the European Broadcast Union in
Geneva developing long-term contractual relationships with most International Federations. He
conceived and was the driving orce behind the creation o Eurosport. Richard was awarded the
Olympic Order in 2001 or his contribution to the development o televised sport and broadcasters
relationships with the Olympic Movement.
Sarah LewisHolding a beacon or womens leadership in sport Sarah is Secretary General o FI S (International
Ski Federation) which is one o the largest and most signifcant International Sport Federations. In
2006 she was awarded the Femme en Or p rize or her achievement o holding a l eading position in
the largest international winter sports ederation. She competed in the 1988 Winter Olympic Games,
Alpine World Championships and on the FIS World Cup. Her involvement in various organisations
makes her an active and respected indi vidual within the international sporting community.
Patrick NallyPatrick is acknowledged as a pioneer and grandather o international sports marketing &
sponsorship. Many international sport projects ollow the marketing principles he devised including
the FIFA World Cup & IOC TOP sponsor packages. Additionally he was involved in the creation o
the General Association o International Sports Federations and has orged strong relationships
with most IFs throughout his impressive career.
Credibility
8/3/2019 PGC Sport Mng Brochure
7/9
Testimonials
Organisations We Work With
The course and the excellent range o speakersstimulated important and invaluable ideas about
how my organisation could maximise the impact
o major events or Yorkshire. I reer to most o
the course content regularly which is a reection
o its relevance to my day to day work.
eril e Mgeme Prgrmme
November, 2007
A very well put together and thought through
programme. The environment created by the
presenters supported and enhanced learning.
xecie admiiri & ik Mgeme
Prgrmme
December, 2009
A well structured programme. A must or a ll
High Perormance directors.
ahlee Perfrmce Phwy Prgrmme
May, 2010
All programmes delivered by the World Academy o Sport
are consistently rated at a very high level. We collected
quantitative eedback rom all programmes and achieve
an average o 4.17 out o 5 across all areas o programme
delivery. The qualitative feedback speaks for itself:
As a proessional athlete, you dont think aboutlie ater competition until you have retired.
At that point panic and anxiety usually set in!
Even though I am coming to the end o my
competitive career, I am looking to expand
my business rom the basic programs I run
now, to more challenging and more fnancially
attractive projects. I eel that the course oers
great education and insight into taking on such
an endeavour. The course curriculum includes
several subjects that I think I need. I believe
that working with other proessionals with
international backgrounds is also benefcial.
ai ber
PGC spr Mgeme
April, 2011
The World Academy o Sport has extensive experience in developing education programmes
or many organisations throughout the world. A selection includes:
Sochi 2014, International Paralympic Committee, International Rugby Board, Federation International
o Basketball Associations, International Federation o Netball Associations, International Cycling Union,
International Ski Federation, Sport Authority o Thailand, Dubai Sports Council, Commonwealth Games
Federation, Talented Athlete Support Scheme, International Cricket Council, Dubai Government
Industry Recognition
Along with being an accredited programme o prestigious
Royal Holloway, University o London, the specially designed
programme content is also endorsed by the World Academy
o Sports International Advisory Board (IAB). This IAB are
charged with discussing and advising on industry education
programmes along with establishing industry standards.
It is an impressive congregation o recognized industry leaders
rom both sport and education including:
Price y al ei
Patron and Honorary Chair
Mr Fri Crrrd
Chair
Former Director General, IOC
Senior Partner, Carrard & Associs
Mr Prick Bm
Secretary General, International Basketball Association (FIBA)
Mr jeff Berd
Director General, International Baccalaureate Organisation (IBO)
sir wrd Berei
Chie Executive, Manchester City Council
Prf. Pl yzell
Principal, Royal Holloway, University o London
sir Philip Cre
President, International Paralympic Committee (IPC)
Mr Gi Frc Kper
President, International Ski Federation (FIS)
Mr r rg
CEO, International Cricket Council (ICC)
Mr Mike Miller
Chie Executive Ofcer, International Rugby Board (IRB)
M Mlly he
President, International Federation o Netball Associations (IFNA)
Mr Chri slly
Director, World Academy o Sport
Mr gh Wh
Chair, IF Education
The awarding certifcate is a Post Graduate
Certifcate in Sport Management rom Royal
Holloway, University o London. Participants
may also specialize in one o the ollowing
sports through project work which is
recognized in the programme award.
Skiing
Cricket
Rugby
Basketball
For example, those undertaking project work
in Rugby would receive a Post Graduate
Certifcate in Sport Management (Rugby)
award. Other sports may be considered
however are not necessarily available as an
awarding specialisation.
Experienced IndustryPractitioners
Netball
Paralympic Sport
Football
Succeed
8/3/2019 PGC Sport Mng Brochure
8/9
The World Academy o Sport is world sports education
partner, delivering educational programmes and creating
sustainable long term partnerships or the beneft o sport
and partner organisations worldwide.
The Academy oers a range o educational programmes
with a truly global reach to athletes, event organisers, and
administrators creating a centre o excellence and delivering
world class education to the global sporting community.
It provides world leading educational programmes to
International Sporting Federations and their member
constituents around the world, and has established sport
specifc education partnerships Academies with several
high profle international sporting ederations.
Through its International Advisory Board, Management
Committee, and Partners, the Academy is able to position
itsel as a world leading centre o excellence, developingindustry best practice and improving global sporting
standards through education.
www.worldacademysport.org
www.was-executivecentre.org
The University o London degree is highly regarded
worldwide. Royal Holloway brings together talented
students in departments where academic sta are working
at the rontiers o their subjects. Through top-class
research, international networks and conerences, Royal
Holloway is advancing knowledge and serving society in
many dierent ways.
The Student Talented Athlete Recognition Scheme (STARS),
which was established in 1996 to provide bursaries and
academic support to assist student elite athletes during their
studies demonstrates the institutions commitment to sport
and to providing opportunities or elite athletes.
The School o Managements mission is to enrich lives and
careers through research, teaching and public engagement
and provides an intellectually challenging and relevant
educational environment oering inspiration to its students,partners, clients and stakeholders.
www.rhul.ac.uk
www.rhul.ac.uk/Management
Pqusts:
At least a BA or BSc Degree or fve years relevant experience
in sport related industries.
nGs anGuaG quaFCatons:
For students whose frst language is not English, with
qualifcation rom non-English speaking institutions,
confrmation o English language profciency is required:
IELTS score o 6.5 overall with grade 7 in writing, or
Paper-based TOEFL: 570 overall with 5.5 in TWE
(Test o Written English), or
Computer-based TOEFL: 230 overall with 5.5 in TWE, or
Internet-based TOEFL: 88 overall with 26 in the writingcomponent, or
Cambridge Certifcate o Profciency in English: at least
a C pass.
Please contact Daniel Miller at the School o Management,
Royal Holloway or the World Academy o Spor t i you are
in any doubt about the suitability o your qualifcations and
experience.
The programme is proving to be very popular and thereore
highly competitive. We advise you to submit an early
application to provide the best opportunity or an oer.
* All inormation is correct at time o publication. World Academy o
Sport & Royal Holloway, University o London reserve the right to make
changes to the programme without notice in order to provide the most
current and industry relevant award.
Admissions Requirements
suPPotnG DoCuMntaton
Please read careully the inormation on how to apply and
ensure you enclose the ollowing inormation with your
application orm:
Two signed academic or proessional reerences on letter
headed paper
Degree transcripts (original or certifed copy)
English Language certifcate (original)
Sport specialisation (i appropriate)
In addition to your academic or proessional qualifcations and
experience, admissions will look or evidence o your interest
in the programme and your understanding o the demands o
postgraduate work.
nstuCtons Fo CoMPtnG t
aPPCaton FoM
Please contact Daniel Miller at the School o Management,
Royal Holloway at [email protected] to request an
application orm. You will receive the necessary instructions or
submitting your application together with the orm. In addition
to flling in the application orm, you also need to provide
supporting documents (see the Supporting documentation
section above).
All applicants must satisy the general postgraduate admissions
requirements o Royal Holloway, University o London and also
those o the programme itsel.
ChallengeYourself
a winningteam
Partners
Teamwork
8/3/2019 PGC Sport Mng Brochure
9/9
www.worldacademysport.org www.rhul.ac.uk
Achieve yourAmbition