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DG3 Capabilities Review February 28, 2011

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DG3 Overview DG3 Value Proposition and Capabilities Integrated Media Demonstration A few observations on mobile engagement Q&A Next Steps

Agenda

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Our mission

DG3 is a full service communications advisor and solutions provider for the Financial Services and Pharmaceutical industries delivering mission critical solutions to enable profitable growth and ensure compliance by improving

communications efficacy and optimizing the cost of communications.

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Introduction to DG3:A strategic communication partner to major corporations. . . $150 million truly globally integrated communications group

700 staff worldwide

Pharmaceutical is one of DG3’s largest lines of business

Leader in integrated communication solutions andmanaged services

Engaged in print and communication solutions for Pharmaceutical for over 20 years

Exceptional client base, thought leaders in industry

Deep experience in regulatory, compliance, andhighly secure environments

Full service communications provider from electronic to physical fulfillment

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Our core business• Lithographic• Digital• Comprehensive finishing• Mailing and Fulfillment

Mixed media• 40 clients• Fastest growing group in DG3• Proprietary communication applications

SEC Compliance• 300 clients• Public Company, Investment Company• Creation, output and delivery of compliance material

Communication outsourcing solutions• MOXY- Marketing Operations in a Box• Output services operations outsourcing• Document creation outsourcing

DG3’s operating businesses enable end-to-end solutions for large companies

Output Solutions

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DG3’s global footprint

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Working with category leaders enables DG3 to develop best practices

Mutual Funds

Corporate Issuer

Pharmaceuticals Universities Commercial

Investment Banks

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FSC, PEFC, SFI certifications globally 100% renewable wind energy in US and Europe ISO14001 certification in Europe Members of the EPA Green Power Partners

Leadership Club Members of the Rainforest Alliance Carbon footprint committee to track and reduce US footprint

The most environmentally responsibleglobal printer

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• Our clients are more resource constrained than ever and this won’t change

• We’ve executed a diversification plan to help clients become more successful with full media mix and project management

• We want to help our clients by providing comprehensive services to enhance their success

DG3’s expanded focus

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The communications process and DG3’s role

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DG3’s channel execution offering

Fully integrated, in house media mix management and execution for targeted communications.

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Strategy stage is the opportunity for most improvement in campaigns

Channel planning•Repurposing message•Deploy channel experts•Seamless repurpose of content

Cost and return on investment measurements•Cost workups with agencies•Reengineering with client•Data planning with data firms

Project Management•Dedicated staff•Oversee planning of outputs•Playbook development or contribution•Complete lifecycle

Prototypes and testing•Prototyping•Testing•Program adjustments

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DG3’s output offering, under one roof, global locations

Workflow and document management platforms•Remote color calibrated proofing•Proof edit online collaboration•Web 2 Print systems•Web 2 Fulfill systems•Document Personalization•Project costing•Project tracking•Asset management

Offset Print Operations•1C-8C Sheetfed•Cold Set web•Heatset web•In line UV coating

•Specialty finishes

Digital Print Operations•Monochrome•Full color•White inks and spot PMS•Digital finishing operations•Indigo, Oce, Xerox, Konica

Finishing Operations•Largest in Northeast•Saddle stitch•Perfect bind•Micro folding•In house die cutting

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Complete delivery and logistics services powered by world class technology

Fulfillment services•Hand Assembly•Pick and pack•Warehousing•CGMP compliant•Secure non secure•Immediately scalable warehouse•Full integration with output operations•Closed loop inventory tracking system

Mailing Services•Full data cleansing•NCOA, CASS, Presort Systems•Presort•Direct to BMC•DPV address verification systems with customizable screening

Electronic•E blasting services

•Best practice spam management•List acquisition•Measurement and monitoring•Token opt out•HTML developers on staff to optimize

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Delivering seamless high quality interactions with consumers of information

Print engagement•Personalization and targeting•Mass or micro market sizes•Driving targets online to continue the dialogue

Web engagement•Web development•Hosting•Social media updating•Online document solutions for tracking of all activity•Custom micro sites•Organic content delivery•Communication preference management

Mobile engagement•Leader in QR engagement•Near Field Launch 1st week December•Mobile optimized site development across ALL platforms

•Device detection•Liquid landing

•SMS proprietary, non proprietary

Return mail processing•BRC/BRE processing•White mail managements•Return mail management

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Tracking can be challenging but DG3’s platforms are fully ‘closed loop’

Online and Mobile Platforms•Every interaction tracked and logged•Detailed data and analytics inform campaign improvements•Developed from ground up to support measurement•Enables best practices for touches

Email•Click through, opt out, undeliverable tracked•Data seamlessly provided to data management firms like Epsilon (current integration)

Data Privacy/HIPPA•Safe harbor agreement with EU for data protection•SAS 70 Type II certified data centers•Fully redundant network operations•Publish data privacy and security policy

Unlimited levels of segmentation with personalization

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DG3’s offering•Cost reduction

•Streamlining of project management

•Time to market improvement

•Consistent and integrated message

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Integrated segmented campaign executionNote: The exercise was completed in isolation, therefore assumptions may be inaccurate.

Objective 1: Improve conversion of consumers learning more about diabetes

Objective 2: Improve compliance through interactive engagement

In office brochure

Educational direct mail

Blood glucose tracking

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Bring consumers online to improve response time

Replace BRC with QR to bring consumers to mobile engagement

Enable form completion online.

Send instant confirmation of enrolment.

Batch transfer data to data warehouse

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Increase segmentation to improve conversion rates

Color on demand letter output with personalization to consumer and versioning for story

Versioned DM brochure based on age, sex, race and possibly geography

Versioning will enable run efficiency with plate change

Leverage geo location to help consumers take the next step

Search query can be tightly defined

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Leverage mobile engagement for compliance

QR wallet card or NFC keychain as mobile on ramp

Email monthly progress reports that are personalized.

Rules based messaging.

Ask patients to enter blood glucose reading

Provides real time interactions (warnings, etc.)

Collected data can be shared with patient or physician with consent

Randomized text for glucose reading

Time to take your blood glucose reading.

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What we track using our mobile engagement platform

Passive tracking of behavior is the key to optimizing programs and empowering your

marketing team

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What we track using our mobile engagement platform

Passive tracking of behavior is the key to optimizing programs and empowering your

marketing team

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Mobile matters more than anything else

• For Professional channel and Consumer channel

• 95% of population carries mobile device

• 55% are smart phones, growing at 30% per year

• Facebook users on mobiles are 2X more active on facebook vs. desktop users

• 90% of smart phone users use their devices multiple times during the day:

• 71% seek out product information

• 68% cite print as reason for smart phone search (print brings mobile to life)

• 59% used a smart phone to make a purchase

• QR codes used by 40% of Japanese population daily (10 years of use)

• 30% scan rate increase for branded QR’s

Sources: Google Mobile Ads, 2011; eMarketr, 2011; Paypal, Inc; Facebook; Survey by Modern Marketing, 2011

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Where people are landing

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Conclusion and recommendation

Treat QR and NFC as an on-ramp to

mobile engagement and use it in every

piece of print marketing.

Use the data to profile, segment and re-

segment users to improve penetration.

Sources: Google Mobile Ads, 2011; eMarketr, 2011; Paypal, Inc; Facebook; Survey by Modern Marketing, 2011

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Question & Answer Session

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Online File Editing and Matchprint Virtual Technology:

Collaborative environment provides real-time stakeholder review and feedback

Simple, secure 24x7 job submission; SSL encryption Controlled access through administrator controls Clear communication, history and audit trail through Smart

Review System Accurate color proofing with Matchprint Virtual Technology

Qualified LCD Monitor

Apple Cinema Display

Eizo Color Edge

Calibration Device

Kodak Matchprint Virtual Colorimeter

Controlled Lighting Conditions

GTI Soft View light box

Color Targets: Based on ICC profiles