Pharmaceutical Marketing Strategy One Day CERTIFICATE Training Workshop at

Marriott Hotel, Karachi, Feb 12, 2013 Lahore, Feb 26, 2013

Introduction The purpose of this program is to provide a grounding in competitive marketing strategy and strategic analysis for pharmaceutical business and marketing. It will groom the participants with various established tools of strategic analysis. After completing the program the participants should be able to: •  Understand The basis pharmaceutical marketing strategy and a ‘whole marketing paradigm’

•  Realize how 4 P’s are applicable to Pharmaceutical Marketing •  Comprehend why an analysis of organizations’ strengths, weaknesses, opportunities and threats is critical

•  Contextualize the Political, Economic, Social, Technological, Ecological and Legal environment and its implication on the organization.

•  Win ‘mind share’ for a company and its product line for long term growth and profitability

•  Capitalize on Market research for decision making •  Engage in long term thinking and marketing planning through the use of Scenarios

•  Formulate and implement a robust marketing strategy Course Benefits Successful coordination of all activities of marketing requires ability and willingness to identify company goals and acceptance of the need for a coordinated focus of all corporate activities on the pharmaceutical market. All these activities have to be aligned to the needs of patients and physicians. This program will enlighten the participants on how to reach a coherent and integrated marketing approach involving the interests of all stakeholders. Methodology: This course is loaded with exercises, games and cases with less emphasis on ‘teaching’ and more on ‘Interactive and hand – on Learning’. Working in groups, participants will analyze different cases and work towards a coherent marketing strategy taking due consideration of the environment in which they operate or wish to operate. Timing: 0900 to 1730 hrs

Who Should Attend •  Product Managers •  Brand Managers •  Marketing Planning

Managers •  BU Managers •  Marketing Managers •  Aspirants of career

in Pharma Marketing

Course Facilitator

Dr. Awais e Siraj

For Registration and Further Details, Please Contact:

Genzee Solutions Executive Office, 4th Floor, Saeed Plaza, Blue Area,

Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011

marketing@genzeesolutions.com awsiraj@hotmail.com

www.genzeesolutions.com

Investment Rs. 9,000 per

participant

Other Programs in the Series •  The Art of Pharmaceutical Selling •  Pharmaceutical Sales Management •  Pharmaceutical Market Research •  Product/Brand Management and e – marketing of Pharmaceuticals •  Basics of Medical Affairs and Clinical Research •  Regulatory and Global Business Environment •  Media Relations for the Pharmaceutical Industry

Dr. Awais e Siraj

To run customized workshops, feel free to contact us

Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com