Now in its 7th year, The PharmaForce event (October 29-31, 2012 | Westin Princeton At Forrestal Village | Princeton, NJ) tackles the latest sales and marketing strategies faced by the pharma and biotech industry—From measuring the ROI of your promotional efforts to achieving the ideal channel mix to navigating new pricing and reimbursement models. How? With speakers who are actual practitioners, thought leaders who are rethinking the traditional commercial model and leading the way with integrated, customer centric commercial strategies.
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The leading marketing and sales event for the life sciences industry Create a 360 Degree Promotional Strategy To Improve The Customer Experience And Drive Revenue Growth Meet And Learn From Industry Thought Leaders Including: 7 th Annual 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com October 29-31, 2012 Westin Princeton At Forrestal Village, Princeton, NJ www.PharmaForceUS.com Sponsors: Organized By: Join the conversation: Pharmaceutical & Biotech Manufacturers: Book early and save up to $500 off! Visit www.pharmaforceus.com for details ® “As the landscape of healthcare and our pharmaceutical business continue to evolve, the PharmaForce conference provides a great opportunity to gain a broader perspective by better understanding critical issues and exploring potential future solutions.” -Tim Ryan, Executive Director, Prescription Medicine Training & Development, Boehringer-Ingeleheim US Natasha Giordano President & CEO Todd Smith Executive Vice President & Chief Commercial Officer, Horizon Pharma Frank Dolan Director, Synergy Sales Force Michael Arnold Senior Director, Commercial Training & Leadership Development Donna Tinkler Senior Director Corporate Compliance Robert Kotzen Director, Incentive Compensation Amit Pherwani Senior Manager, Marketing Sam Chud Senior Director, Business Operations Tom Kukla Senior Director, Field Management Development Margaret-Sarah Alexander Senior Product Manager Eric Pluckhorn Director of Marketing Michael Capaldi AVP, Civic Action & Social Networking Timothy Cochran Regional Business Director Kent Rogers VP, Managed Markets
Transcript
The leading marketing and sales event for thelife sciences industry
Create a 360 Degree Promotional Strategy To Improve The CustomerExperience And Drive Revenue Growth
Meet And Learn From Industry Thought Leaders Including:
7th Annual
3 Easy Ways to Register:1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com
October 29-31, 2012Westin Princeton At ForrestalVillage, Princeton, NJwww.PharmaForceUS.com
Sponsors: Organized By: Join the conversation:
Pharmaceutical & Biotech Manufacturers: Book earlyand save up to $500 off! Visit www.pharmaforceus.com for details
®
“As the landscape of healthcare and our pharmaceutical business continue to evolve, the PharmaForce conference provides a great opportunity to gain a broader perspective by better
understanding critical issues and exploring potential future solutions.” -Tim Ryan, Executive Director, Prescription Medicine Training & Development, Boehringer-Ingeleheim US
Natasha GiordanoPresident & CEO
Todd SmithExecutive Vice President & ChiefCommercial Officer, Horizon Pharma
Frank DolanDirector, Synergy Sales Force
Michael ArnoldSenior Director, Commercial Training& Leadership Development
Donna TinklerSenior Director CorporateCompliance
Robert KotzenDirector, Incentive Compensation
Amit PherwaniSenior Manager, Marketing
Sam ChudSenior Director, BusinessOperations
Tom KuklaSenior Director, FieldManagement Development
Margaret-Sarah AlexanderSenior Product Manager
Eric PluckhornDirector of Marketing
Michael CapaldiAVP, Civic Action & Social Networking
Timothy CochranRegional Business Director
Kent RogersVP, Managed Markets
Made By You For YouA Special Thank You ToThe 2012 Advisory Board
Who Will You Meet At PharmaForce 2012?
Cal AustinTeam Leader, Sales InformationSolutions & OperationsPfizer, Inc.
Philippe BarzinDirector, Strategic BusinessPlanning & Execution, GlobalMedical Safety (R&D)Johnson & Johnson NorthAmerica Pharmaceuticals
Tom KuklaSenior Director, FieldManagement DevelopmentPurdue Pharma
Brett LinerAssociate Director, Field ForceExecutionNovo Nordisk Inc.
Tim RyanExecutive Director PrescriptionMedicine Training andDevelopmentBoehringer-Ingelheim US
The leading marketing and sales event for thelife sciences industry
7th Annual
1. PharmaForce is the only event that focuses on the intersection of sales andmarketing and how to optimize cross-functional communication and partnershipsto improve customer relationships
2. This event has more senior level practitioners from the pharma and biotechindustry compared to the competition. Hear their success stories and get bestpractices and fresh insight that will help you make an immediate difference uponreturning to your office
3.Multi channel marketing and sales force-specific session streams allow you tocustomize your agenda and dig deeper into the topics that matter most to your job
4. Unparalleled content: A diverse, pharma only Advisory Board coupled withmonths of market research to create a relevant, timely program that has beendesigned and approved by the industry
5.Nearly 10 hours of structured and unstructured networking to help you meetthe right people, develop valuable relationships with peers and potential partners.Don’t miss our VP thinks tanks, cocktail receptions, roundtable discussion groups,and extended networking breaks
Why PharmaForce 2012 is the one event you can’tafford to miss…
� 15% Surgical Appliance and Supplies Manufacturing
� 10% IT Security Software Solutions Providers
� 5% Marketing Consulting Services
� 5% Other
Job Function Breakdown Seniority Breakdown Industry Breakdown
3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com2
• Going global—how to create integrated global marketing strategies• iPad adoption trends and successes for the sales force • Leveraging cloud based tools and big data analytics • Shifting to a matrix organization model to improve cross-functional collaboration • The customer experience for pharma and how to optimize your customer facingstrategy
• Providing value to your managed care partners
Leave armed with fresh insight into key topics, including:
Meet The 2012 Speaking Faculty Margaret-Sarah AlexanderSenior Product ManagerBoehringer Ingelheim
Michael ArnoldSenior Director, Commercial Training &Leadership DevelopmentAcorda Therapeutics
Ann BartlettOwnerThe Body In Balance Center
Philippe BarzinDirector, Strategic Business Planning &Execution, Global Medical Safety (R&D)Johnson & Johnson North AmericaPharmaceuticals
Eduardo BryantDirector of Training-GlobalApricus Biosciences
Oliver CadouCEOKadrige
Mike CapaldiAVP, Civic Action & Social NetworkingSanofi US
Lori CavalleroAssociate Director, Human ResourcesBoehringer Ingelheim
Sam ChudSenior Director Business OperationsShire Pharmaceuticals
Timothy CochranRegional Business DirectorEndo Pharmaceuticals
Frank DolanDirector, Synergy Sales ForceAmylin Pharmaceuticals
Kevin EspinozaVP, Commercial ConsultingCompliance Impementation Services (CIS)
Aaron RickerSenior Manager, Vendor Management OfficeSanofi US
Kent RogersVP, Managed MarketsAcorda Therapeutics
Tim RyanExecutive Director Prescription Medicine Trainingand DevelopmentBoehringer-Ingelheim US
Charlotte SibleyPresidentSibley & Associates
Todd SmithExecutive Vice President & Chief Commercial OfficerHorizon Pharma
Alicia StaleyFounding DirectorThe Staley Foundation
Donna TinklerSenior Director, Corporate ComplianceBiogen Idec
Aaron UdyessAssociate Director, CRM Strategy & OperationsNovo Nordisk Inc.
Richard WhiteheadCOOCSL Software Solutions
Michael ZubeyVP, Life Sciences Sales & Marketing PracticeHighPoint Solutions
If you are from one of our esteemed speakers’ companies, we would like to extend you a 25%discount* off the conference price to attend PharmaForce 2012! When registering, please mentionbooking code 10406.007XZ525.
*Discount applies to pharmaceutical and biotech manufacturers only.
A big thank you and warm welcome to our outstanding speaker faculty!
Sponsors: 3
Really good content and takeaways.– John Sjovall, Executive Director, Sales Training, Daiichi Sankyo
®
1:40 Opening Remarks By The Track Chair
1:50 Panel Discussion: Capitalize On HCP Mobile Adoption82% of physicians now have smart phones and 64% have tablets. Howis pharma leveraging this exponential adoption rate?• Which apps and tools have actually proven useful to health care providers• Reach doctors where they are—insights into new mobile engagementopportunities
• How to best track and monitor your mobile initiatives• Integrate mobile efforts seamlessly into the marketing mix
Amit PherwaniSenior Manager, MarketingBristol Myers Squibb
Opening Remarks By The Track Chair
A Look At The Evolving Sales Force Structure And TheLatest Detailing Models• Keep ahead of shifting market dynamics• Get up to speed with the latest sales force and detailing strategies• Improve cross-functional communication to ensure clear alignment ofpromotional initiatives
Michael LeonettiFormer Executive Director, Healthcare PartnershipsBoehringer Ingelheim
11:55 Invite Only Interactive Workshop And Luncheon
Hosted By Cognizant
New this year, a workshop created by you, for you. Join your seniorlevel peers for an in-depth, hands on workshop where you contributetopic ideas and help to structure the agenda. to Take advantage of thisopportunity to get your most pressing sales and marketing issuesanswered. Walk away with strategies you can implement immediatelyupon returning to your office.
If you are interested in participating or if you have a challenge that youwould like to address, please contact Anamika Gupta [email protected] or the PharmaForce team [email protected]
12:30 Private Luncheon
11:55 What Does Excellence Look Like?• Unleashing the desire to succeed• Increasing your productivity• Getting more done in less time• Performing at a level of excellence
Eduardo BryantDirector of Training-GlobalApricus Biosciences
12:30 Luncheon
Conference Day One Monday, October 29, 2012
Concurrent track sessions begin, feel free to alternate between tracks to customize your agenda
7:40 Registration And Networking Breakfast
8:40 Welcome Remarks
Kristin PaulickExecutive DirectorPharmaForce
8:45 Opening Address By The Conference Chair
Richard WhiteheadCOOCSL Software Solutions
9:00 Keynote Panel: From Pharma Focused To CustomerFocused, An Analysis Of The New Commercial Model• Hear examples of what’s been tried, what’s working, what’s not• Best practices for going from concept to execution• The added complexity of reform and how it has impacted pharma’sjourney toward a new model
Todd SmithExecutive Vice President & Chief Commercial OfficerHorizon Pharma
9:35 Keynote Case Study Presented By CampbellAlliance
10:10 Panel Discussion: Cost Pressures Abound, How ArePromotional Teams Doing More With Less?Insight into how leading organizations are managing a tighterbudget environment
Michael LeonettiFormer Executive Director, Healthcare PartnershipsBoehringer Ingeleheim
10:50 Morning Networking And Refreshment Break
11:20 Keynote Case Study Presented By HighPointSolutions
Michael ZubeyVP, Life Sciences Sales & Marketing PracticeHighPoint Solutions
Track A: Multi Channel Marketing Track B: Sales Force Innovation
3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com4
2:25 The Evolution Of The HCP Contact Model. What's In ItFor You And Your Company?
Oliver CadouCEOKadrige
3:00 Networking And Refreshment Break
3:30 Update On Regulatory Guidance & EnforcementTrends From The OPDP • An overview of recent enforcement trends• How to interpret policies from the FDA regarding off label requests• Social media do’s and don’ts• Compliance training tips for your promotional team
Peter PittsFounderCenter for Medicine In The Public Interest
4:05 How To Leverage Big Data Analytics For CommercialUsers• How to integrate various data sources from multiple devices• Best practices for combining data sets to get a clear picture ofphysicians and consumers
• What will pharma do with all the data in the future? • What steps are being taken to make data sources more granular, costeffective and compatible with multiple devices
• How to tap into social networking data
Sam ChudSenior Director Business OperationsShire Pharmaceuticals
4:45 PharmaForce Kick Off Cocktail Reception In The Solutions ZoneAfter a busy day of solution focused sessions, relax with fellow speakers and attendees. Take advantage of the opportunity to network and share ideas off-line!
6:00 Reception Concludes
Case Study Presented By ASI Business Solutions
David MenziesVice President of Global TechnologyASI Business Solutions, Inc.
Incentive Compensation—The Rationale Behind SwitchingFrom Sales Based To Value Based IC• Why is pharma starting to shift to this new IC model?• Examine issues with overall rep compensation in light of recent law suits• The role of physician panels in determining rep compensation• Case studies demonstrating the new model in action
Robert KotzenDirector, Incentive CompensationGlaxoSmithKline
Panel: Shedding Some Light On The PhysicianSunshine Payment Act• A timeline update• A review of the reporting requirements • Discuss the variance between state and federal requirements• The impact on sales, marketing and the physician relationship• How to prepare to manage the questions, concerns and businessmodel changes that occur from the public data disclosure
Donna TinklerSenior Director, Corporate ComplianceBiogen Idec
Kevin EspinozaVice President, Commercial ConsultingCompliance Impementation Services (CIS)
Track A: Multi Channel Marketing Track B: Sales Force Innovation
PharmaForce 2011 was a great forum for sales force effectiveness professionals. Itgenerated good interest from sales, sales administration and sales IT and analysts coming
from large and small pharma and from top consulting vendors. The conference provided uswith quality presentations and with good opportunities to network and discuss recent
pharma and sales trends.– Vladimir Velednitsk, Director, Vendor Management, Pfizer, Inc.
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7:45 Registration And Networking Breakfast
8:40 Welcome Address
Kristin PaulickExecutive DirectorPharmaForce
8:45 Recap Of Conference Day One By The Conference Chair
9:00 Panel: Leadership Requirements To Excel In The NewPharma Environment • Highlight the top sales and marketing leadership competencies for2013 and beyond
• Analyze the key pitfalls or obstacles inhibiting success• Determine which development investments will provide thegreatest long term benefit to your sales and marketing leaders
Tom KuklaSenior Director, FieldManagement DevelopmentPurdue Pharma
Eduardo BryantDirector of Training-GlobalApricus Biosciences
11:50 Invitation Only VP Think Tank & Private Luncheon
No One Knows The Challenges You Face Better Than Your Peers
As the head of a sales or marketing team, your job is complex andconstantly evolving. Find out how other industry leaders are handlingsome of your most pressing issues with in-depth tactical benchmarking
BUT YOU’RE NOT ALONE!Join your VP level peers at the PharmaForce VP Think Tank. Gain honestfeedback, debate strategic ideas and share high level insights in anintimate, closed door forum. Take advantage of this rare opportunity tolearn how your counterparts are increasing commercial profitabilitythrough innovative sales and marketing strategies.This is an invitation only session. If you wish to participate or would liketo nominate your VP-level sales or marketing colleague, please contactKristin Paulick, Program Director at [email protected]
12:35 Private Luncheon For VP Think Tank Attendees
Interactive Roundtable Discussion GroupsAfter a busy morning of active listening, keynotes and networking,take control of your own event experience. Don’t be shy! Askquestions (or answer them!) of other conference attendees who are dealing with the same challenges as you. • Network with industry peers with very similar challenges, interestsand responsibilities
• Take a deep dive into a niche topic in an intimate and informalsetting moderated by a subject matter expert
• Don’t miss out on any discussions or learnings by staying for theroundtable wrap ups at the end of the sessions
• Bonus - Leave PharmaForce with 10 key take-aways you can put into action as soon as you return to the office
Discussion Topics Include:1. Optimizing Your Mobile Strategy Around Concrete Metrics
6. Global Sales And Marketing Opportunities For Pharma And Biotech
Luncheon
9:45 Panel: Shifting To A Matrix Organization ForIncreased Cross-Functional CollaborationPharma companies large and small are shifting to a matrix model tobreak down internal silos and increase cross-functionalcollaboration. This panel will explore:• What is meant by this model and how are companies implementing it• Key matrix metrics• Best practices and lessons learned from organizations who havemade this switch
• Thoughts around how the matrix model improves the customerexperience
10:30 Networking And Refreshment Break
11:00 Back By Popular Demand: HCP Interviews,What Are They Doing To Survive And ThriveIn Today’s Challenging HealthcareEnvironment?A cross-specialty group of health care professionals willanswer your questions about how they are handlingchanges to US health care system. Find out what they are doingdifferently to adapt to this new environment, get insight into theHCP-patient relationship and how they prefer to receive medicalinformation and tools to help them improve their practice.
Conference Day Two Tuesday, October 30, 2012
3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com6
11:50
12:35
Charlotte SibleyPresidentSibley & Associates
Mary Ann NoceDirector of SkillsDevelopment Sales andMarketing LeadershipAstellas Pharma US
Track A: Multi Channel Marketing Track B: Sales Force Innovation
1:40 Chairperson’s Opening Address
1:45 Panel: Achieve The Ideal Promotional Mix For IncreasedCustomer Engagement • How to assess which combination of marketing channels are most impactful• How can you measure effectiveness across channels• Incorporate the “e” channel more seamlessly into your existing channels• Analytical tools to help determine the ideal promotional mix• How are companies properly measuring the overall ROI from their multichannel efforts
• Case examples of successful multi channel campaigns over the past year
2:20 Success Factors For Non-Personal Promotion How can marketing work closely with sales to achieve an effective blend of non-personal and personal promotion?• A discussion of the efficiencies of this combined approach• How to combine attitudinal, behavioral, geographic and other critical data setsto create targeted promotions
• Identify which initiatives are proving to be the most successful among HCPs• Examples of targeted, multi-channel approaches
3:30 Panel: Effectively Building Your Social Business• Tap into social media data to reveal customer behavior• Understand the power of influence and influence mapping• How to best balance the risk and rewards of social• Who owns your social media initiatives• Determine the desired outcomes of your social media strategy• Align sm activites to your strategy
John Mack AKA PharmaguyPublisher and Editor of Pharma Marketing News
Chairperson’s Opening Address
Industry Case Study Presented By Pharmaceutical Institute
Pharmaceutical Institute with an Industry Client
Panel: Weighing Out The Pros And Cons Of A CSO Strategy• Explore the reasons why leading pharma companies are turning to a contractsales force strategy
• Examine the best instances for using a CSO (stage in life cycle, type ofproduct, etc)
• Identify the potential pitfalls of employing a CSO strategy• What has been the impact of CSO’s on the existing full time sales force?• How do you get the most ROI from your CSO execution
Timothy CochranRegional Business DirectorEndo Pharmaceuticals
Tim RyanExecutive Director Prescription Medicine Training and DevelopmentBoehringer-Ingelheim US
Panel: Rethinking The Sales Training Model For ImprovedEffectiveness• A look at the tools and internal resources needed to implement an effectivesales force training program
• A discussion around the competency model for the rep of the future• A look at the shifting hiring and recruitment criteria for today’s rep• Examine the types of selling skills, product knowledge and business acumenrequired
• Trends in e-learning and distance learning
Jim HeimDirector, US Training & DevelopmentShire Pharmaceuticals
Michael ArnoldSenior Director, Commercial Training & Leadership DevelopmentAcorda Therapeutics
Tim RyanExecutive Director Prescription Medicine Training and DevelopmentBoehringer-Ingelheim US
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4:05 iPad Adoption — 2012 Results & What’s In Store For The Year Ahead• An update on the adoption curve and insight into 2012 successes• The pros and cons of tablets and their impact on detailing moving forward • Which ipad tools can you leverage to make in office visits more meaningful for the HCP
Eric PluckhornDirector of MarketingWatson Pharmaceuticals
4:45 PharmaForce Cocktail Reception
6:00 End Of Conference Day Two
Frank DolanDirector, Synergy Sales ForceAmylin Pharmaceuticals
Sponsors:
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8:00 Interactive Networking Breakfast
8:40 Welcome Remarks
Kristin PaulickExecutive DirectorPharmaForce
8:45 Recap Of Conference Day Two By The ConferenceChair
8:55 Panel: Healthcare Reform Update And The ImpactOf The Upcoming Election On Pharma
Mike CapaldiAVP, Civic Action & Social NetworkingSanofi US
9:35 Adverse Event Patient Outcome Analyses –Untapped Potential For Enhanced Patient Safety &Sustainable Competitive DifferentiationSoon, pharmaceutical companies will not be paid for products butfor real-life outcomes. Yet, how much are we commerciallyleveraging existing or rapidly developing real-time patient safetydata sources such as• Internal safety signal tracking databases• FDA’s AERS database, the Observational Medical OutcomesPartnership or WHO’s VigiBase™
• Commercially available services like AdverseEvents• Safety observations in Electronic Health Records (EHR)• Safety observations in Social Media
Philippe BarzinDirector, Strategic Business Planning & Execution, Global Medical Safety (R&D)Johnson & Johnson North America Pharmaceuticals
10:10 Panel: Achieve Favorable Access By Providing ValueTo Your Managed Care Partners• Better understand the changing needs of your managed carepartners for improved access, pricing and reimbursement
• Discuss the new skill set needed for your managed markets teamto understand the complicated payer eco-system and thechallenges they face
• How are leading pharma companies accessing the resources,funding and cross-functional support needed to have the bestpossible MCO partnership
Joe MartinezHEOR Liaison, NortheastOptimer Pharmaceuticals
Kent RogersVice President, Managed MarketsAcorda Therapeutics
10:45 Networking And Refreshment Break
11:15 Stakeholders Are Shifting: A Closer Look At TheCoordinated Care Model And Pharma’s Role• The current state of integrated care in the US and the impact ofreform on their growth
• The relationship between pharma and ACOs and who is headingup this relationship?
• What does the emergence of ACOs mean for today’s patient andhealth outcomes?
• How does this payer/provider model impact reimbursement andmarket access?
11:45 Optimizing Your Customer Facing Strategy• Customer experience for pharma—who are the industry leaders?• Discuss the industry-wide shift toward customer-centricmarketing and sales
• Tips for improving customer engagement across all channels
12:20 The Patient Perspective Panel—What Do TheyReally Think About Their Healthcare Experience? • How they engage with their health care providers along theirtreatment journey
• The role that pharma can play in preventing patient-providercommunication disconnects
• Websites, online communities and other sources used forsupport, advice and information about their condition
Alicia StaleyFounding DirectorThe Staley Foundation
Jennifer PettitFounder, UIIUnderstanding Invisible Illnesses
12:50 Key Take-Aways And Closing Remarks By TheConference Chair
1:00 Luncheon
2:00 End Of PharmaForce 2012, See You Next Year!
Conference Day Three Wednesday, October 31, 2012
We know some of you have young childrenat home. We are ending early so you can get home for Trick-or Treat! Have a Happy Halloween!
3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com8
“The PharmaForce conference consistently manages to address the most current issuesfacing our industry. It is an excellent forum in which to explore and discuss ideas with peers
from other companies.” Cal Austin, Team Leader, Global Commercial Operations, Pfizer, Inc.
Here are the top reasons why PharmaForce is the leading forum to invest yourmarketing and business development dollars:
Sponsorship and exhibiting opportunities are extremely limited! Contact Alexandra Burke at646-200-7443 or [email protected] ASAP.
For more than 20 years, ASI Business Solutions, Inc. has beenpioneering and delivering the finest sales force automation, collaborativeanalytics, business intelligence and PDRP systems available to address the
unique needs of the pharmaceutical industry. Our knowledge, experience and devotionhave kept our customers loyal and ahead of their competition with innovation such asASI’s iPharmaToday™ pharmaceutical analytics for the iPad and iPhone. Whether you area small, mid-sized or large company, with ASI you can experience the rewards of usingsolutions that work the way you want them to, when you need them to. For moreinformation on all of our solutions for today’s pharmaceutical industry, please visit usonline at www.asi-solutions.com.
Campbell Alliance is the leadingmanagement consulting firm
specializing in the pharmaceutical and biotechnology industry. The firm's clients includemost of the world's top-20 pharmaceutical companies, as well as numerous emergingand midsize firms. Campbell Alliance is organized into practice areas, each specializingin a critical industry function: Brand Management, Business Development, ClinicalDevelopment, Pricing and Market Access, Medical Affairs, Sales, and Trade andDistribution. From its locations in Raleigh, NC, Parsippany, NJ, Somerset, NJ, LosAngeles, San Francisco, Chicago, Boston, Philadelphia, Newtown, PA, New York City,and Zug, Switzerland, the firm serves clients throughout North America, Europe, andJapan. Please visit www.campbellalliance.com.
Cognizant (NASDAQ: CTSH) is a leading provider ofinformation technology, consulting, and business processoutsourcing services, dedicated to helping the world's
leading companies build stronger businesses. Headquartered in Teaneck, New Jersey(U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deepindustry and business process expertise, and a global, collaborative workforce thatembodies the future of work. With over 50 delivery centers worldwide and approximately140,500 employees as of March 31, 2012, Cognizant is a member of the NASDAQ-100,the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the topperforming and fastest growing companies in the world. Visit us online atwww.cognizant.com or follow us on Twitter: Cognizant.
Compliance Implementation Services (CIS) is a leading life sciencesconsulting firm specializing in compliance and commercial strategies forpharmaceutical, biotech, and medical device companies, from clinical,through manufacturing, commercial contracting, commercial
compliance, and Government Programs. CIS provides its clients with a deepunderstanding of industry laws and regulations, innovative and practical applications,and custom solutions to guide them to a "Culture of Compliance" that is bothmeaningful and sustainable.
Full exposure to over 250 qualified conferenceattendees comprised of senior level executivesresponsible for their company’s strategy: yougain direct access to the senior decisionmakers leading the way in service andsupport.
Extensive networking opportunities, allowingfor face to face customer contact and one toone meetings.
Tailor-made sponsorship packages enable you tocompetitively position your company the way youwant.
Opportunity to promote your brand and align itwith the other industry leaders participating in theconference.
Increased flow of traffic through the solutions zoneduring breakfast, coffee breaks and receptions.
CSL Software SolutionsTake your business to a new level of performanceCSL specializes in Coaching, ICM (Incentive Compensation
Management), and SPM (Sales Performance Management) solutions. Serving thePharmaceutical/ Biotech, Animal Health and Financial Services Industries, all CSLsolutions come Cloud ready, offering hosting solutions for every need, and are availablefor Desktop, Tablet, Smart phone and iPad®.Many of the biggest names in Pharma and Banking are using our solutions to help growtheir businesses and assist with their customer acquisition and retention goals.
HighPoint Solutions solves the toughest IT challenges facingcompanies in the highly regulated life sciences and healthcareindustries by providing our clients with practical IT strategiesand solution implementations and giving them direct access
to the people and technology that get things done. Since 2000, our 400 consultantshave provided business consulting and technology solutions that continue to deliverbusiness value and competitive advantage to more than 140 clients nationwide.HighPoint Solutions is headquartered in Plymouth Meeting, PA with additional offices inNew York, New Jersey, Boston, Chicago, and California. For more information, visitwww.highpoint-solutions.com.
Kadrige is the leader in SaaS remote detailing and remote iPadconferencing solutions. Kadrige’s deep understanding of the complexrequirements of the life sciences industry has enabled the developmentof innovative solutions and services. Kadrige offers software solutionsintended for life sciences field users, which enable a smooth transition
from a traditional sales model towards a “hybrid” model which brings a much higherreturn on investment. With this “hybrid” model, field users mix face-to-face promotionof their products and remote live e-detailing visits via telephone and internet or iPad, todeliver high quality, educational sales calls to the HCP target universe. Founded in2002, Kadrige has more than 60 employees and serves customers in over 23 countriesaround the world; many of its customers are among the top 20 life sciences companiesin the world. For more information, please visit: www.kadrige.com
Pharmaceutical Institute is the leading provider ofspecialized training programs for the pharmaceutical andbiotech industry. We partner with subject matter experts romour parent company, Campbell Alliance, to develop high-
impact distance learning solutions for professionals within all major pharmaceuticalcompany functions including brand management, business development, clinicaldevelopment, managed markets, medical affairs, sales, and trade and distribution.Pharmaceutical Institute is based in Raleigh, N.C. For more information, please visitwww.pharmainstitute.com.
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BioPharm Insight provides the mostcomprehensive information and forward-
looking insight to help you easily find the answers you need within theBiotechnology and Pharmaceutical industry. It includes the entire drugdiscovery and development pipeline, approved drugs, licensing deals,pharmaceutical sales/projections, medical devices, management contacts andmore. Visit: www.biopharminsight.com for more information.
Cutting Edge Information delivers an innovativeapproach to comprehensive pharmaceutical andbiotechnology benchmarking data. CEI offers objective,proprietary primary and secondary research on criticalindustry issues. CEI offers customized consulting services
and a growing library of targeted and insightful pharmaceutical researchreports.
Global Pharmaceutical Technology (GPT) is aleading Media channel, B2B information vault of thetechnology about pharmaceutical industry.PharmaTechGlobal.net is the world's largest provider
of pharmaceutical business information, reaching over 160,000+ globalmanufacturers, suppliers, academia, pharma & BioTech professionals eachmonth.We are the perfect match to enhance the event range & brand awareness tobring the large number of attendees in a short period by reaching thedecision makers from around the worldwide pharmaceutical industry.Also, we are acknowledged as the leading guide for all upcoming & currentpharmaceutical events listed under events section:www.pharmatechglobal.net/eventsFor campaign advices and a personal proposal, contact GlobalPharmaceutical Technology’s media Team by email:[email protected]
Pharmaceutical International is a leading online B2Bplatform with the latest news and developments in thepharmaceutical market from across the globe. Looking for aparticular product or service? Pharmaceutical Internationalcontains a comprehensive suppliers directory covering all
aspects of the pharmaceutical Sector. Want to stay up to date with a specificsector? Subscribe to our newsletter to receive the latest info straight to yourmailbox. Each week you receive the latest contracts and tenders, upcomingpharmaceutical events and supplier developments. PharmaceuticalInternational is truly a valuable resource to assist companies win newcontracts. www.pharmaceutical-int.com
Pharma Marketing News(www.pharmamarketingnews.com) is anindependent electronic newsletter focused on
issues of importance to pharmaceutical marketing executives. It is a service
of the Pharma Marketing Network -- The First Forum for PharmaceuticalMarketing Experts -- which brings together pharmaceutical marketingprofessionals from manufacturers, communications companies, andmarketing service providers for wide ranging discussions and education on amultitude of current topics. Pharma Marketing Network & Pharma MarketingNews provide executive-level content coupled with permission-based e-marketing opportunities.
PharmaVOICE magazine provides commentary aboutthe challenges and trends impacting the life-sciencesindustry, covering a range of issues from molecule
through market. PharmaVOICE's more than 27,000 BPA-qualified subscribersare also kept abreast of the latest trends through additional media resources,including WebSeminars, Podcasts, Videocasts, and White Papers.
PM360 is the premier, must-read monthly magazine formarketing decision makers in the pharmaceutical,biotech, and medical device industries. PM360 is the onlyjournal that delivers the full spectrum of practical
information necessary for product managers and pharma-marketingprofessionals to succeed in the complex and highly regulated healthcareenvironment. PM360 focuses on critical issues: cutting-edge strategyplanning and implementation, technological advances, trends,branding/marketing, advertising/promotion, patient/professional education,sales, market research, PR, and leadership.
Touchhealthsciences.com - Leading thediscussion on healthcare and life sciences touchhealthsciences.com provides a trusted
platform to explore the issues and the driving forces behind this emergingtrend. Expert authors who are uniquely positioned across the sectors willprovide their perspectives on the solutions that will enable thistransformation. As well as being the online portal for our flagship journal,‘iHealth Connections’, (click through towww.touchhealthsciences.com/journals/ihealth-connections) which will leadthe discussion on the opportunities and challenges of this technology-drivennew era in health sciences, touchhealthsciences.com is also our digitalplatform for ‘Drug Discovery’ and ‘Drug Development’ series. Visittouchhealthsciences.com to hear what the experts have to say on howinformation technology platforms will define the eHealthcare era.
Onco’Zine - The International Cancer Network - israising awareness of the impact of cancer on patientsand society. This Social Media based medical
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3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • [email protected] • www.pharmaforceus.com10
Venue and Hotel Information
Why Should You Send YourTeam To PharmaForce 2012?
Set in a beautiful suburban setting, The Westin Princeton at Forrestal Village is situated in the picturesquePrinceton Forrestal Village shopping center. This shopping center features the Koi Spa and Can Do FitnessCenter as well as restaurants and select retail stores. The hotel’s convenient location on the Route 1Corridor of Princeton puts it halfway between Philadelphia and New York.PharmaForce has procured a special group rate of $189 per night (plus tax) for attendees. To book thisrate, please call the Westin Princeton at 888-627-7036 and identify yourself as a PharmaForce 2012attendee. Rooms are limited and are on a first come, first served basis. The rate expires October 9, 2012. Ifyou have missed this date, please inquire with the hotel as rooms may still be available.
The Westin Princeton at Forrestal Village201 Village BoulevardPrinceton, NJ 08540Phone: 888-627-7036www.westin.com/Princeton
Because at PharmaForce, two’s companyand three’s definitely not a crowd! Here arejust a few of the many reasons whyattending with your team is beneficial:
• To secure your team discount, Register Now Online at www.pharmaforceus.com, call Customer Service at 1-888-482-6012 orcontact Bill Penney at 1-866-691-7771.
• Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibitingcompanies or non pharmaceutical or biotech companies.
• All discounts are taken off the full conference price. No two discounts or offers can be combined.
• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may besubject to cancellation
*Please note Qualified Pharmaceutical & Biotech Manufacturers are NOT: Any service provider to a manufacturer, includingsoftware vendor, technology vendor, solution provider, 3pl or consultants or companies with primary revenues resultingfrom these other areas. Worldwide Business Research reserves the right to enforce the rate for non-manufacturers. No twodiscounts or offers may be combined. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includescontinental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residentsmust add 6% sales tax to their registration fee. To register, you can call 1-888-482-6012 or 646-200-7530 register onlineat www.pharmaforceus.com
You May Qualify For Our Exclusive Early Bird Discount (up to $500 off the conference price)! Visitwww.pharmaforceus.com for details.
Group Discounts For Pharmaceutical & Biotech Manufacturers*
Vendors & Solution Providers Conference Price
3 Day Conference, October 29-31, 2012 $2999.00
2 people 20% off conference price per person
3 people 25% off conference price per person
4 people or more 30% off conference price per person
Registration Information
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You’re good, but not that good!There are so many content packedsessions at PharmaForce, it’s impossiblefor one person to gather all the greattakeaways and nuggets of gold.
This year we are bringing togethersales and marketing under one roofto discuss innovative multi channelstrategies for improving consumerrelationships and driving top linegrowth. This is the perfect opportunityfor you to bring both your marketingand sales teams to the show!
There are multiple tracks persession (separate for marketing andsales!) and you can’t be in both atthe same time. That means thatinevitably you are going to miss at least5 sessions. What if the answer to yourmost burning challenge was in one ofthose sessions? With your colleaguesscribbling furiously in each track, youare guaranteed not to miss out.
It’s proven: you learn better ingroups. At the end of the day, at thecocktail receptions, you can regroupand sift through all the informationeach of you has gathered. You canbrainstorm and bounce ideas off eachother, and start shortlisting the bestideas right there and then.
With over 250 pharmaceutical andbiotech executives in attendance,you can’t network with everyone.With a group attending from yourcompany, you’re much more likely tomeet up with the key people that youwant to connect with and evaluate keytechnologies that you are interested in.
It’s just more fun being part of ateam! You know that feelingsometimes when you’re the new kid atschool? Well, if you have a colleaguethere you won’t be lonely! You’ll havesomeone there who knows yourbusiness, understands your challengesand is on the same page as you.Invaluable.
Pricing: The team discounts toattend PharmaForce are fantastic(up to $600 off the full pricing)! That’sbecause I understand the value ofattending in a group and I want toencourage you to do so. You will savehundreds of dollars – A nice sidebenefit!
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WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY:
You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in writing not less than eight (8) daysprior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance ofsuch credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for anycancellations occurring within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date ofcancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance. In the event that WBR postponesan event, delegate payments at the postponement date will be credited towards the rescheduled date. If the delegate is unable to attend the rescheduledevent, the delegate will receive a 100% credit representing payments made towards a future WBR event. This credit will be available for up to one year fromthe date of issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as a result of asubstitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if this event is altered, rescheduled, postponed orcancelled due to a fortuitous event, unforeseen occurrence or any other event that renders performance of this conference inadvisable, illegal, impracticable orimpossible. For purposes of this clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or regulations;war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment, suspension, and/or restrictionon transportation facilities/means of transportation; or any other emergency.
