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Political Information & Design Team TGM Emily Sappington, Kyree Holmes, Mark Choi
Political Information & Design
Team TGM
Emily Sappington, Kyree Holmes, Mark Choi
How can we design information to help young adults become politically informed in an engaging manner?
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
Research Question
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Why is this a problem?
Total Adults 18-24
- 45% registered to vote
- 21% voted
College Educated Adults 18-24
- 64% registered to vote
- 33% voted
*U.S. Census Bureau 2010 Survey
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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What are their unique needs?
“I would love to follow certain elected officials via their Twitter to see what they are reading and their responses.”
“I want weekly Skype conference calls with relevant political project leaders!”
“There should be nonpartisan Wikipedia styled moderation, but sourced from established or first person accounts.”
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Key Research Findings
Exploratory Research
Excess information
Unapproachable language
Difficulty keeping current
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Key Research Findings
Generative Research
Entertainment
Convenience
Filtering
Social experience
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Haha Hmm...ENTERTAINING
EXCITING
ENGAGING ACTIONABLE
INTERESTING PERSONABLE
SELF CHOICE
The “HaHa Hmm...” Model
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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ENGAGING
HahaHmm...
ENTERTAINING
EXCITING
INTRIGUING
INFORMING
FILTERABLECUSTOMIZABLE
SOCIABLE
SHARABLE
Action
INTERESTING
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Prototype Version 1
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Prototype Version 1
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Scenario-lead User Enactment
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Concept Evaluation
Scenario-lead user enactments
22 Mid-fi interface mockups
5 Participants (2 Males, 3 Females)
1 Hour each
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Politician bios are great and could show more info visually
Users liked the microviews and they remembered more
Users liked actionable parts
Users went from “haha” to “hmm”
The interface had a “natural flow”
User Testing Findings
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Design Implications
Joining with a news force would add credibility
Queue articles & videos
Customization is BIG
Filter issues related to me
Get rid of the “login” page
Share buttons & more icons
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Prototype Version 2
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Prototype Version 2
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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How to Play
SelectLeagueMode
LeagueType
CongressMode 1
Mode 2
Mode 3
All Issues
LeagueCustomized
Issues
Highest point total
wins!!!
Scoring Point System Winning
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Site Map
Home League
Overview
Standings
Team Stats
Overview
League Forum
Leaders
Mobile
Roster
Manage
Player List
Correct Stats
Filter Players
League Leaders
News Bar(Haha vs Hmm)
Video
Audio
History/Queue
Share
Email)
My Team Players Research
Opening Screen View StandingsLeague StandingsUpcoming Bills
League News
Manage TeamAdd P-Team to Bill
View PerformanceMy Profile
Find PlayersHot PlayersSearch Filter
Find News
Issue NewsCustomize News (Haha vs Hmm)
Act & EngageShare w FriendsContact via Email
Upcoming Bills
Hot Issues My Profile
Add/Drop/Trade
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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ENGAGING
HahaHmm...
ENTERTAINING
EXCITING
INTRIGUING
INFORMING
FILTERABLECUSTOMIZABLE
SOCIABLE
SHARABLE
Action
INTERESTING
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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HahaUser logs on site to see something funny
Sees that Senator Emma Saple was “glitter bombed” again
Clicks to read the article for the picture
Learns that the glitter bombing was organized by the Glitterati, a group closely associated with Occupy Wall Street
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Hmm
Peruses a list of issues associated with Occupy found below the article
Clicks on the issues to see if there are any related bills underway
Finds a bill about tax breaks set to be voted on later that day
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Action
Reads a summary of the bill and skims a few articles related to it
Sends players who will most likely vote against the bill to Fantasy Congress
Comes back to site later to see that the bill was rejected by both Congress and Fantasy Congress
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
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Next Steps
Refine prototype
A/B Testing
Create video sketch
Problem Space • Prototype • User Testing • Refined Prototype • Next Steps
Thank you!
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Point System Details
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Business Models
Partnerships
Advertising revenue
Sell demographic information
Predictive software
Premium content $
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Google News
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Competition Matrix
Self Attract
Filter News
EntertainNews onIssue +Person
User Friendly
News Platform
FantasyPlatform
