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OLAY MULTI-DECADE AND ETHNICITY STUDY (MDE): Olay’s largest-ever ongoing clinical research study marrying the genotypic and phenotypic science of skin aging. 6 decades of women 4 ethnicities >20,000 unique genes analyzed Genomic analysis found a unique gene expression “fingerprint” exists among exceptional skin agers- which can be influenced by environmental factors, lifestyle choices and even SKINCARE HABITS. 11 COLLABORATORS: Research Update Dr. Alexa Kimball Professor of Dermatology at Harvard Medical School and Massachusetts General Hospital EFFECTS OF SKIN CARE INGREDIENTS ON SKIN AGING PATHWAYS: THE DISCOVERY: CLINICAL PRINCIPAL INVESTIGATOR: VIEW BACK TO SEE HOW WE’VE cracked the code and identified just the right ingredients which has led to a superior product. > EXCEPTIONALLY FAST SKIN AGER (AGE 44) EXCEPTIONALLY SLOW SKIN AGER (AGE 44) under active *POTENTIAL EFFECT ON SKIN over active NIACINAMIDE, OLIVEM OLIVEM, PAL-KTTKS NIACINAMIDE, PAL-KTTKS PAL-KTTKS, OLIVEM LYSSTINE HIGHER CELL TURNOVER* BETTER CELL COMMUNICATION & STRUCTURE* BETTER MOISTURE RETENTION* BETTER DAMAGE REPAIR* BETTER PROTECTED SKIN* CELLUR ENERGY CELL JUNCTION & ADHESION SKIN BARRIER DNA REPAIR & REPLICATION ANTI-OXIDANTS LEVEL OF GENE ACTIVITY IN AVERAGE SKIN
