33
Social Media and Recruitment
| Date post: | 17-Oct-2014 |
| Category: |
Business |
| View: | 1,254 times |
| Download: | 0 times |
Social Media and Recruitment
Phil Mogilev Enterprise Account Executive
©2012 LinkedIn Corporation. All Rights Reserved.
©2012 LinkedIn Corporation. All Rights Reserved.
Profile Overview
How to Manage your Profile
How to Improve your LinkedIn Presence
How your company can improve its Presence
Key Take Away Points
How can you attract Talent with LinkedIn?
Q&A
Agenda
LinkedIn: A global pool of talent
4
Europe, Middle East
and Africa:
50M+
North America:
80M+
Asia Pacific:
37M+ Latin America and
Caribbean:
20M+
225M+ Members worldwide
140 M+
Monthly unique visitors
+3 new
Members per second
Monthly uniques source:Comscore
©2013 LinkedIn Corporation. All Rights Reserved. 4
Critical mass of data
Relevant and valuable
products and services
Technology platform
Member growth and engagement
Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 7
Everywhere Work wherever our
members work
Insights Be great at what
you do
Identity Connect, find, and
be found
8
It All Begins with your Profile…
Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have
placed
They will be able to speak first hand of how you supported
their job search
You only need a few to establish credibility
It is best to get a variety and make sure they address
different points
Groups Help you identify the experts and become an expert
How can your company use LinkedIn to become more productive and successful?
Managing your company’s LinkedIn Profile
Leverage Your Recruiters
Using Status Updates Broadcast your jobs
Take advantage of our mobile platforms Information and business contacts at your finger tips on the go
As a professional
Manage your personal brand
Build your network
thoughtfully
Be active in the network
Allow yourself to be found
Add value to your clients
Take Away Points
As a company
Manage your company’s
profile
Leverage your recruiters
Listen to the network and get
insights
Get mobile
http://blog.linkedin.com & http://talent.linkedin.com/blog
Recruiting Solutions
Resources
Changing the way
companies work.
Market. Sell. Recruit.
Passive and active candidates require
different approaches
Active Candidates Work on their job search - Search job boards
- Seek out many opportunities
Passive Candidates Work on doing their jobs better - Develop networks
- Only listen to the right opportunities
1. Talent Pool
©2013 LinkedIn Corporation. All Rights Reserved. 19
Source automatically
Reach the right candidates for all of your roles
1. Talent Pool: The best passive and active candidates
2. Targeting:Right opportunity, right candidate, right context
3. Results: More great hires, less effort
©2013 LinkedIn Corporation. All Rights Reserved. 20
Financial Analyst Bank of America
Sr. HR Director Gap Inc. Amazon
Sr.
HR Director
Finance Manager
Technology Director
Bryan
Finance Analyst
Erica
Steve
Director of HR
Technology
Director
Technology Director
JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs automatically
Moreapplications come from LinkedIn recommended jobs than searches
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 21
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive candidate
Technology Director
Technology Director
Technology Director
Juniper Networks
LiveOps
Technology Director
Senior
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 22
Engage them with personalized opportunities
Erica Robertson
Your ideal passive candidate
Technology Director
Erica Robertson
Information Technology
Picture yourself with a career in
Information Technology at
at LinkedIn
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 23
Note: number of professionals visiting reflects unique members visiting your employees profiles
Join the team that is transforming the future. We are passionate about what we do.
Companies Home | LinkedIn
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us:
Our Career Site ►
LinkedIn 287310 followers
Technology Director
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Technology Director
Technology Director
Technology Director
Director of Information Technology
Director of Information Technology
Senior Technology Director
Senior Technology Director
Careers
Show relevant opportunities with rich employment
branding
Erica Robertson
Your ideal passive candidate
Technology Director
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 24
Influence candidates at every touch point
Erica Robertson
Your ideal passive candidate
Technology Director
Hired
Networking with employees
Researching
your company Following
your company
Viewing
relevant jobs
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 25
November
Erica Robertson
Joined
New Hire
We can measure LinkedIn’s influence on hiring
Erica Robertson
ACME systems
3. Results
Jobs you maybe interested in
July
Viewed a job on LinkedIn
LinkedIn Influenced
LinkedIn Technology Director
Technology Director Technology Director
©2013 LinkedIn Corporation. All Rights Reserved. 26
Clients with the LinkedIn Solution influence
nearly twice as many hires
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes
3. Results
11%
17%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
Average % of LinkedIn members hired impacted by LinkedIn products
©2013 LinkedIn Corporation. All Rights Reserved. 27
LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically LinkedIn Solution
Source strategically LinkedIn Recruiter
Expand your reach and
access the entire
LinkedIn network
Contact candidates
directly with InMail
Manage your pipeline
with your team
©2013 LinkedIn Corporation. All Rights Reserved. 28
Senior swimwear designer
LinkedIn connects talent with opportunity at massive scale
+
Fundamentally transforming the way the world works
Am I happy with my online professional
identity?
Can LinkedIn help make my company better
at what we do?
How does my company’s LinkedIn profile
compare to my competitors?
Questions?
