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Enabling Business, Empowering ConsumersConfidential. For authorized use only.
E-Commerce Definition Philippines E-Commerce Law – Republic Act
8792. Passed June 2000. Any kind of data message and electronic
document used in the context of commercial and non-commercial activities to include domestic and international dealings, transactions, arrangements, agreements, contracts and exchanges and storage of information.
Electronic transactions made through networking among banks, or linkages thereof with other entities or networks, and vice versa.
E-Commerce Back-Office Operations Thrive (now referred to as Business Process Outsourcing)
2
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
The Philippines’ IT-BPM Industry by Sector
Sources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
67.0%
18.6%
9.0%
Share of Total PH IT-BPM, 2012100% = US$13.1 billion
VoiceKPO/Back OfficeITOHIMESOAnimationGame Dev
1.6%
1.0%
3.5%
0.4%
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Philippine IT-BPO industry size2006–2012; US$ billion
x% YoY Growth
1 Philippines IT-BPO market as percentage of global offshore services market, in revenue termsSources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
# FTEs(~‘000)
236 383 424 527
Global share1 5% 6% 6% 7% 8%
3.44.5
6.17.1
8.9
11.0
13.2
2006 2007 2008 2009 2010 2011 2012
34%
17%
25%
24%
CAGR:
~25%
FTEs Revenue
(US$M)
Rev % inc.
fr ’11
Voice BPO 497,000
8,697 18%
Non-voice BPO/KPO
154,380
2,470 20%
ITO 57,078 1,160 17%
Health Info Mgt & Care
45,000 460 66%
Engineering Services
10,836 206 20%
Animation 9,000 132 3%
Game Development
3,500 50 251%
TOTAL FTEs
776,794
13,174
19%
19%
284 640
9.5%
777
Philippines 2012 Performance
31%45%
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Framework for the Promotion of E-Commerce in the Philippines*
5*E-Commerce Office-Department of Trade and Industry, Philippines
“Trust is central to any
commercial transaction”
I NF RA
DE V E L OPMENT
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Background Last August 2014, Senator Bam Aquino
at the Senate Hearing on Trade about E-Commerce Concerns tasked the Department of Trade and Industry to develop an E-Commerce Roadmap to fulfill the implementation of the E-Commerce Law (Republic Act 8792).
Meetings began last December 2014 and the DTI E-Commerce Office is currently working on completing this roadmap.
6
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Vision: E-Commerce as an Economic Growth Contributor & Philippines Competitive Advantage
Business Objectives &
Success Criteria
100,000 MSMEs do
E-Commerce
E-Commerce
at 25% GDP
30% of Filipinos
doE-
Commerce
Fast & Cost
Competitive
Internet Access
Cybercrime
Enforcement &
Prosecution
Government E-Payment
Implementation
EffectiveMerchant
& Consumer Protection
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Philippines ECommerce Roadmap
Internet Access
E-Government
Logistics
Consumer Protection
Law Enforcement
Tax system
Electronic Payment
E-BankingData Privacy
Information Security
Policies
Seal of Trust
Education
Sector development
Leadership
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
E-Commerce Supply Chain
UPSTREAM
• Internet access
• Logistics• E-Payment• E-Banking
INTERNAL VALUE CHAIN
• Consumer Protection
• Law enforcement
• E-Government
• Tax system for e-commerce
• Data Privacy Commission
• Policy Creation
DOWNSTREAM
• Seal of Trust• Education• Sector
development
• Private Sector Leadership
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Upstream
Internet Access
Cost
AccessibilityWIFI
propagationPartnership
Logistics
Presence
COD
TaxesCustoms Process
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 11
Deliverable – Internet Access
NEED OUTPUT TARGET DATE
PLAYERS
Lack of Internet infrastructure standards & master plan. Impacts quality performance and pricing competitiveness.
Lack of players offering Internet services
Philippine Internet Broadband Masterplan
Update the Telecommunications Law and NTC Charter.
Fair Competition Law
Get new telecoms & VAS players.
2015
2017
2015
continuing
NTC, Telcos, DTI, DOST, Congress DILG, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 12
Deliverable – Logistics
NEED OUTPUT TARGET DATE
PLAYERS
Lack of awareness on Customs taxes and duties causes confusion among SMEs buying and selling products online.
Philippine National Trade Repository
Implementation of National Single Window Project v.2 (make it mandatory)
Philpost as COD outlet.
Approve Customs Modernization Law.
2015 BOC, DTI, DOF, BIR, DOST-ICTO, PhilPost, all concerned government agencies, Couriers, Private Sector
40 players (computerization)
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Deliverable – LogisticsNEED OUTPUT TARGET
DATEPLAYERS
Various import permit documents not yet automated for application / approval.
Philippines not fully ready for cross-border e-commerce
Import permit electronic application / approval across agencies to be fully implemented. (those that are necessary only)
Guidelines for cross-border mutual recognition of digital signatures, electronic communication & contracts.
2015 BOC, DTI, BIR, PhilPost, Couriers, Forwarder, Private Sector
BOC, DTI, DA, DOH, NTC, DOF, BIR, government agencies, forwarders, courier, private sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
Upstream
E-Payment
Regulation
Arbitration
E-Wallet
Merchant Protection
E-Banking
Access
Security
Regulation
Services
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 15
Deliverable – E-Payment
NEED OUTPUT TARGET DATE
PLAYERS
Lack of e-payment & e-wallet monitoring authority for non-banks offering non-legal tender services (commodity) poses risks and problems to merchants & consumers.
Regular Advisory on Non-Legal Tender Payment Services
National Retail Payment System
Payment System Act
2015 DTI, BIR, BSP, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 16
Deliverable – E-Banking
NEED OUTPUT TARGET DATE
PLAYERS
Lack of E-Banking Services Standards hampers adoption of e-banking by all banks offering updated minimum services needed today including IBFT and Escrow.
E-Banking Services Standards (covering updated minimum e-banking services)
2015 BSP, DTI, BAP, RBAP, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
INTERNAL
Consumer ProtectionE-Promotions
Advertising Claims
Web Presence Guide
Complaints Handling
Law Enforcement
Complaints Handling
Cooperation
Public awareness
Public Attorneys
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 18
Deliverable – Consumer Protection
NEED OUTPUT TARGET DATE
PLAYERS
Lack of online process for consumer complaints affects consumer confidence in doing e-commerce.
Merchant and Consumer Complaint Online Dispute Resolution Process.
2015 DTI, DOH, DA, ConsumerNet, Private Sector
The Consumer Protection Act needs to adjust and recognize changes in merchant-consumer landscape
Update the Consumer Protection Act.
Merchant / Consumer Feedback System (
Improve sales promotion approval process
Sales Promotion for Online Campaigns & Points Incentives
Online Application for Sales Promotion.
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Deliverable – Law Enforcement
NEED OUTPUT TARGET DATE
PLAYERS
Lack of online process for cybercrime reporting and legal assistance making it difficult for consumers to file reports and sustain their complaint.
Cybercrime Online Reporting and Legal Assistance Network
Cybercrime Investigation & Coordination Center
National Computer Emergency Response Center
2015
2016
2016
PNP, NBI, DOJ, DOST-ICTO, National Security Council AFP, DTI, BSP, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
INTERNAL
E-Government
E-Payment
Data Privacy
Transparency
Funding
Data Privacy
Commission
Complaint handling
Guidelines
Reporting of breaches, data privacy compromise
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 21
Deliverable – E-Government
NEED OUTPUT TARGET DATE
PLAYERS
Lack of efficient e-government services to serve stakeholders making e-commerce redundant and tedious.
Government E-Payment Implementation Plan (use of PH-PAY)
Policy on credit card use for government agencies payment acceptance.
Expansion of the National PKI, Digital Certificate for Public & Private Sector
2015 DBM, DTI, DOST ICTO, BSP, DOF, Bureau of Treasury, Congress, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 22
Deliverable – Data Privacy
NEED OUTPUT TARGET DATE
PLAYERS
Lack of Data Privacy Commission not giving an avenue for complaints to be filed in violation of the Data Privacy Law
Data Privacy Guidelines for the Government
Push for the creation of Data Privacy Commission
Data Privacy Guidelines for the Private Sector
2015 DTI, DBM, DOST-ICTO, DOF, Bureau of Treasury, BSP, COA, Private Sector
DTI, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
INTERNAL
Tax System
Process consultation
Electronic Invoice & Official Receipt
Tax guidelines
Education
Policy Creation
Sales Promotion Guidelines
Online Advertising Claims
Product Safety Verification
E-Government Fund
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 24
Deliverable – Policy Creation
NEED OUTPUT TARGET DATE
PLAYERS
Lack of e-notary guidelines affecting implementation on e-commerce for transactions requiring notarization
Rules on E-Notary
2015 Supreme Court, Department of Justice, PNP, NBI, DOJ, DOST-ICTO, DTI, BIR, BSP, SEC, DILG, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 25
Deliverable – Tax System
NEED OUTPUT TARGET DATE
PLAYERS
Lack of easily accessible and usable invoicing and official receipt tools for use by freelancers, online direct sellers, and small e-commerce sites online.
Build a System for Online Sales Invoice and Official Receipt Issuance
2015 BIR, SEC, DTI, Private Sector
Guidelines for Online Sales Invoice & Official Receipt Issuance
Tax simplification Push amendments to Tax Code / Law
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DOWNSTREAM
Seal of Trust
Accreditation Guidelines
Privacy Seals
Security Seals
Verified Seals
EducationE-Learning Adoption
B.S. E-Commerce
Diploma E-Commerce
K-12
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 27
Deliverable – Seal of Trust
NEED OUTPUT TARGET DATE
PLAYERS
Lack of seal providers to authenticate e-commerce sites offering products and services online
Accreditation for Data Privacy, Security, and Identity Verification Seal Issuers.
2015 Philippine Accreditation Bureau, DTI, BIR, BSP, SEC, DILG, Private Sector
Lack of accredited digital signatures issuers for local Internet users.
Update Guidelines on accreditation of certificate authorities.
2015 Philippine Accreditation Bureau, DTI, BIR, BSP, SEC, DILG, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 28
Deliverable – Seal of Trust
NEED OUTPUT TARGET DATE
PLAYERS
Consumers need to know if an online store is registered and can be trusted.
BIR Registered Seal to be given to active taxpayers (at least 1 year). To be listed online.
2015 BIR, DTI, BSP, SEC, DILG, Private Sector
Sellers asking if online business requires separate registration
BIR Guideline for Online Business whether website is primary office or branch.
2015 BIR, DTI, BSP, SEC, DILG, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 29
Deliverable – EducationNEED OUTPUT TARGET
DATEPLAYERS
Lack of e-commerce education curriculum to meet industry demand on e-commerce adoption.
B.S. E-Commerce
E-Commerce subjectsoffering in Colleges
Masters Degree in E-Commerce
Diploma in E-Commerce offering in vocational schools
E-Commerce Education in K-12
2015 DTI, CHED, TESDA, DepEd, Private Sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
DOWNSTREAM
Sector development
Manufacturing
Retail / Wholesale
Services
Start-up
Private Sector Leadership
Associations
RITECC
Consumer Groups
Online Communities
ONLINE STRATEGY
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 31
Deliverable – Sector Development
NEED OUTPUT TARGET DATE
PLAYERS
Lack of programs to support businesses in adopting e-commerce.
Establishment of E-Commerce Office in DTI to develop programs, issue policies, resolve concerns, and monitor e-commerce adoption
2015 DTI, DBM, Private Sector
One Stop Shop Business Center
DTI, SEC, CDA, DILG, BIR, private sector
National E-Commerce Metrics Development
PSA, DTI
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 32
Deliverable – Policy Creation
NEED OUTPUT TARGET DATE
PLAYERS
Lack of digital certificate registration authority to facilitate in identity verification.
Philippines PKI Forum• Encourage
growth in Certificate Authority and Registration Authority entities.
2015 DTI, BIR, BSP, SEC, DILG, DOST-ICTO, Private Sector
Improve Internet Governance Towards Trustworthy & Secure E-Commerce.
Enabling Business, Empowering ConsumersConfidential. For authorized use only. 33
Deliverable – Private Sector Leadership
NEED OUTPUT TARGET DATE
PLAYERS
Lack of organized multi-private sector participation to work with the government in developing and monitoring e-commerce growth in the country.
Establishment of E-Commerce Promotion Council comprised of the government and private sector whose tasked is to work on the various deliverables in this roadmap.
2015 DTI, DBM, BSP, DOF, Bureau of Treasury, BIR, COA, DOJ, PNP, NBI, Private Sector Associations, Online Communities
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
RISK MANAGEMENT
RISK CONSEQUENCE
MITIGATION
CONTINGENCY
ASSIGNED
Internet speed, cost, & access not improving.
Filipinos unable to do e-commerce.
Create Internet Roadmap with telcos
Work on how to encourage more players in the market.
NTC, DTI, private sector
Unregulated payment gateways, virtual currencies and electronic wallet close shop affecting consumers.
Filipinos merchants, consumers unable to get back their funds.
Create payment gateway, virtual currency, and e-wallet regulation for non-bank entities.
Use legal means to penalize and ensure consumers will get their money back.
DTI, BSP, law enforcement, private sector
Enabling Business, Empowering ConsumersConfidential. For authorized use only.
RISK MANAGEMENTRISK CONSEQUEN
CEMITIGATION CONTINGEN
CYASSIGNED
Philippines unable to participate in cross-border ASEAN Single Window
Filipinos unable to reap ASEAN Single Window opportunities and advantages.
Implement National Single Window.
Work on policies for cross border electronic communication & digital certificate recognition
Work with 3rd party players that will allow private sector entities participate and meet requirements necessary.
DTI, BOC, DOST, private sector
Cybercrime, data privacy, consumer complaint concerns increase with no resolution.
Filipinos confidence in doing e-commerce low.
Creation of merchant and consumer online dispute resolution process.
Cyber Crime Reporting & Legal Assistance
Seek cross-border legal assistance as needed for tracking cybercrime perpetrators outside of PH.
DTI, BSP, law enforcement, DOJ, private sector
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RISK MANAGEMENTRISK CONSEQUEN
CEMITIGATION CONTINGENC
YASSIGNED
Consumer information privacy gets compromised
Pose damage, inconvenience to affected consumers.
Creation of Data Privacy Commission.
DTI to release data privacy guidelines on e-commerce in government & private sector
Apply penalties and legal liabilities for violating Data Privacy, Cybercrime, E-Commerce Law.
DTI, law enforcement, private sector
Unsustained leadership in e-commerce implementation.
Roadmap does not get implemented. Benefits not realized.
Private-public sector partnership towards implementation of e-commerce.
Congressional Oversight on E-Commerce to monitor roadmap.
Private sector leadership proceed with roadmap implementation and pushing government to adhere to its commitment.
Private sector groups.
Government agencies.
Congressional Oversight on E-Commerce Law
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Roadmap completion timeframe TWG sign-up / Public document creation for input
elicitation: Citizen / Business Stakeholders - May 18 and June 1 Government Stakeholders - May 25 and June 8
Webinars for public consultation May 22, May 29, June 4, June 11
Philippine E-Commerce Roadmap Presentation at E-Commerce Law anniversary on June 15.
Consultation in Davao (June 30), Cebu (July 6), Baguio (July 9)
Stakeholder commitment support gathering (ongoing)
Signing of Philippines E-Commerce Roadmap (to be announced)
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Enabling Business, Empowering ConsumersConfidential. For authorized use only.
For your inputs, contact We need your inputs. Copy of Roadmap
at http://bit.ly/ecomroadmap Submit your inputs to DTI E-Commerce
[email protected] 02-9765703Fax: 02-896-7889
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