1

Intranet PhilipsFrom tree to leaf

Jeroen de BruinDesign/DigitalJune 8th 2016

2

Jeroen de BruinPhilips designCreative Lead/Sr. Information architect

3

Jeroen de BruinPhilips designInfomedian

4

5

a year by 2025

We’re aiming to improve the lives of

three billion people

We strive to make the world healthier and more sustainable through innovation

6

Royal Philips

46%Healthcare

31%Lighting

23%Consumer Lifestyle

Est. 1891Headquarters inAmsterdam, Netherlands

104,000+Employees worldwide in 100+ countries

€ 24.2 billionSales in 2015Portfolio 70% B2B∽

$10.9 billionBrand value in 2015

1 Excluding Central sector (IG&S).Based on sales last 12 months December 2015Note - Prior-period financials have been restated for the treatment of the combined businesses of Automotive and Lumileds as discontinued operations.

Sales split by sector1

7

Present in more than +100 countriesPhilips’ seven largest markets

United States

€7.5billion

1 Seven largest markets by sales in 2015.

China

€2.8billion

Germany

€1.4billion

France

€806million

India

€845million

Netherlands

€639million

Japan

€1.0billion

8

We’re aiming to improve the lives of

70.000 employees

9

Intranet pages Spent curating intranet content

Intranet visits / month Yearly outsourced for content curation Intranet content managers

The case for a new intranet | facts

+123,000 436,800h/y

10+ M 2,644

+900Standalone intranets

10

Standalone intranets Spent curating intranet content

Intranet visits / month Yearly outsourced for content curation Intranet content managers

The case for a new intranet | facts

+900 436,800h/y

10+ M 2,644

+123,000Intranet pages

11

Standalone intranets Intranet pages

Intranet visits / month Yearly outsourced for content curation Intranet content managers

The case for a new intranet | facts

+900 +123,000

10+ M 2,644

436,800h/y

Spent curating intranet content

12

Standalone Intranets Intranet pages Spent curating Intranet content

Yearly outsourced for content curation Intranet content managers

The case for a new intranet | facts

+900 +123,000 436,800h/y

2,64410+ MIntranet visits / month

13

Standalone intranets Intranet pages Spent curating intranet content

Intranet visits / month Intranet content managers

The case for a new intranet | facts

+900 +123,000 436,800h/y

10+ M 2,644Yearly outsourced

for content curation

14

Standalone intranets Intranet pages Spent curating intranet content

Intranet visits / month Yearly outsourced for content curation

The case for a new intranet | facts

+900 +123,000 436,800h/y

10+ M 2,644Intranet content managers

15

The case for a new intranet | facts

+900 +123,000 436,800h/y

10+ M 2,644

Standalone Intranets Intranet pages Spent curating Intranet content

Intranet visits / month Yearly outsourced for content curation Intranet content managers

16

It all starts with the customer

17

Intranet personas - overview

Manufacturing and earning a living

Factory worker

Creating content and engaging colleagues

Digital specialist

Ensuring quality of work

Marketing specialist

Achieving sales targets

Sales representative

Focus on customer and driving team to achieve KPIs

International people manager

Networking and cooperation with business contacts

Business leader

Assembly instructions and training

Increased focus on community content

Support in reaching targets (Salesforce.com)

Enhanced cooperation across team

Information about his businessIncreased customer focus

Personal HRTrainingCompany news

“Find the documents I need, in less time”“Get trusted and up-to-date information about the organization and my work”“Stay informed about company news - locally globally and within my span of interest”“Quickly and easily access online work-related tools, without constant logging in, and updating passwords”“Connect and collaborate with colleagues via Workday, Lync, and Philips Communities”“Find my way more effectively around the organization”“Get support, or help me find the document I’m looking for”

Support in achieving KPI’s

Role

pro

file

Key

intr

anet

nee

ds

18 18

The new IntranetMission

Our new intranet mission

Create a personal customizable launch page that enables employees to reach their goals by providing the best access to data, information and tools that they need to do their jobs in the best possible manner and with high levels of engagement.

19

Concept behind our new intranetFrom structured sites -> To information linked via Topics enabling us to become a mature content management organization

Global intranet / pww Global intranet / www

20 20

News section which features corporate news (Hero news) and personalized news feeds based on your personal profile

Promotional banner (product, int. campaigns …) employees

Collaboration on Philips Community

Quick launch for internal tools and Team SharePoints you are following

Home page – Main navigation | search

Pers

onal

izeCo

llabo

rate

Philips on social media

Innovation and you; product launches, innovation and trending topics

Footer with quick links to channels, privacy policy, terms and conditions, about the intranet

Info

rm

21

22

23

24

Tagging content leafs with topics

Roles

Content type

• Topic Owner• Content owner• Content editor

• News item• Content details• Topics• Location • Event

Content Tags

• Topics• Geolocation topic• Approval topic• Hashtag

+ +

25

Refining design and structure

2626

Data, analyses and surveys

• Top task analyses• Usability testing on regular basis (interview basis) • Site data analyses • Quarterly intranet satisfaction survey • Annual internal communications survey

27

Top task results

• N=134• All tasks were selected at least once (long tail)• Top 10 tasks cover 51% of total • Top 4 tasks cover 27 % of total

• Top 10 tasks:

28

Content transition

29

Content transition | from… to…

Remove the BLUE tag

Old sites Global intranet / wwwAnalysis

924 sites in total currently held on old intranet / 123 000 pages-> 150 sites estimated to be fully transitioned resulting in just a few thousand of new pages

30

Content transition results so far….

• Sites moved from 1000 pages to just 30 pages• Less time spent on content creation and

distribution• Quality of content increased• Happy employees as they can find and receive

the information they need to do their job• Happy content editors as they can reach the

people they want to reach

18.50%

81.50%

sites to transition Sites to delete

31

Challenges

32

Where is my tree? Over tagging? What hero first?

33

The road ahead

34

Roadmap 2016 | co-creation

• HR-content• IT support content• Locations• Contact details• Contact SME• Projects• One entry platform• Business specific

sources

• Share• Request• Localization• Taxonomy• Calendars• Statistics• Content

management maturity

• News• Help

• Quick access to SharePoint sites

• Share project documentation

• View cockpit• Comments• Available tools• Channel

enablement• Community

integration

• Buzz finder• Statistics driven

content• Personalized

relevant content

Findability Content Collaboration Discoverability

20172016

35

Nurture the tree, show the leaves

• Nurture Taxonomy – Pruning

• Tagging (hashtags vs topics)

• Search fine tuning• Get all information

on board• Marketplace for

team sites

36

37

Publishing process

38

Publishing process in detail

39

Request new topic