How to build a successful business on open dataPhilipp Kandal / @apphil

31st May 2012 / Orange Mobility Forum Tunis

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skobbler is all about crowd-sourced maps on mobile

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The skobbler Market Performance.

skobbler has been a resounding success with over 2 Mio. customers on OpenStreetMap data!

Top selling paid iPhone constantly in the Top 10

Top grossing iPhone app inGermany constantly in the Top 5

One of the the 10 most successful paid iPhone apps in Germany in

2009,2010,2011

2 years+ top selling iPhone navigation app in Germany since

its market launch

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Building our company around Open Data was a fun but tough ride

Open Data is not about relaxing – markets with OpenData are usually highly competitive

Our goal 2008: Democratize navigation and make it affordable for everybody

Where did we start?

7$8.1bn

$4.3bn

$500m+

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OSM is the Wikipedia of Maps and will make other maps obsolete

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OSM shows impressive growth

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Problem: How to make money around OpenData?

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Combine OpenData with a Product

Open Data

Product

Infrastructure

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Success: 2,5 Mio. Users & profitable company

Problems we faced

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2009 & 2010: The attack of the established players

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Underestimating Usability & Design

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OpenData can have more quality issues than commercial data

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Competition can be very strong

What we did right in order to succeed

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Create a unique product around the data

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Be flexible in regards to monetization

- Freemium- Advertisment

supported- Support ware- Consulting

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Respect the community

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Build a brand & communicate

Summary

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OpenData can be a viable way to earn money

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Open Data is all about Freedom

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Build a successful business on OpenData and educate your governments to open the data you

already paid for

Simple formula:

Open Data & Unique product = Success

THANK YOU for your kind attention!Get in touch: Philipp Kandal, philipp.kandal@skobbler.com Mobile: +49 172 4597015

Follow me on .com/apphil