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MMX The Phoenix School Cambridge Corporate style guide
| Date post: | 29-Feb-2016 |
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The Phoenix School Cambridge
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The Phoenix School Cambridge
The Phoenix School Cambridge
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The Phoenix School CambridgeIndependent Pre-Prep for children aged 3 to 11 years
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The Phoenix SchoolCambridge
The Phoenix SchoolCambridge
The Phoenix SchoolCambridge
Corporate style guide
Phoenix logo
The Phoenix roundel is a high impact device which can be used when space is at a premium.
It encompasses the essence of the Phoenix branding (school name and colours) and can be used to express ownership when applied to a variety of applications.
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Phoenix logo
This can be used as the signature logo for the Phoenix School.
It expresses our core values and ethos. It should be applied to outward facing and externally produced publications when space is not an issue.
The school name is bold and the place name is roman.
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The Phoenix School Cambridge
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Phoenix logo
The signature logo has also been adapted to work with a reduced horizontal footprint and is also available in a range of variations.
Phoenix logo
Exclusion zone
To ensure prominence and legibility, the signature logo is always surrounded by a minimum area of clear space which remains free of other elements, such as type and imagery.
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Phoenix logo
Strap line
Occasionally it is necessary to define our brand to a wider audience instantly, often when space is limited. This strap line can be added to the signature logo when required.
Phoenix logo
Colours
Our school should be easily recognisable by this swatch of colours.
These are required on all communications and electronic media and cannot be manipulated.
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Pantone: 130 PCCMYK: 0.30.100.0RGB: 253.184.19Web colour: fdb916
Pantone: 2728 PCCMYK: 96.69.0.0RGB: 0.92.171Web colour: 005cab
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The Phoenix SchoolCambridge
Willingham House, Church Street, Willingham, Cambridge, CB24 5HTwww.thephoenixschool.co.ukPhoenix Cambridge Foundation, a not for profit company registered in England and Wales No: 7237799
Independent Pre-Prep for children aged 3 to 11 years
with complimentsWillingham House, Church Street, Willingham, Cambridge, CB24 5HT Phoenix Cambridge Foundation, a not for profit company registered in England and Wales No: 7237799
www.thephoenixschool.co.uk
Independent Pre-Prep for children aged 3 to 11 years
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The Phoenix SchoolCambridge
Phoenix stationary
Like any organisation, it is necessary to maintain a clear message, especially within personal correspondence.
The adoption of Phoenix stationary is a key step toward this.
Phoenix fonts
The Palatino font family is our corporate font. It can be used in the four different weights and styles where appropriate.
Linotype or Book Antiqua are virtually the same and available on PC’s.
Palatino/Linotype: Roman Italic Bold Bold italic
Book Antiqua: Roman Italic Bold Bold italic
