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Social Media & Business: A PrimerPresentation by Michael Wilder

Michael WilderLearning Technologies Specialist

UNLV Teaching and Learning CenterUNLV School of JournalismUNLV Distance Education

E-mail: m1ch43lw1ld3r@gmail.comPhone: (702) 879-8454

About the Presenter

@michaelwilderhttp://www.facebook.com/michaelwilderhttp://www.linkedin.com/in/michaelwilderhttp://www.youtube.com/user/m1ch43lw1ld3rhttp://vegas-times.com/blogs/litf/

Presentation Materials

http://vegas-times.com/blogs/litf/

Question

Introductions

How many of you have bought anything online recently?

Where did you go?How many of you read the user

reviews before buying?

Question

Introductions

• How many have a Twitter account?• How many have a Facebook account?• How many have a cell phone? 4 billion cell phones worldwide

Whenever I ask that question, however...

Question

Introductions

Social media isn't for everyone.  

Honestly, I think it's a good idea to be skeptical.  

If it doesn't light your fire, why bother?

Question

Introductions

How many of you have prior experience with social media in a business setting either as an

vendor or as a client?

Social Media

Social Media

What is Social Media?

• Internet- and mobile-based tools for sharing and discussing information

• Often characterized by communication, interaction, and collaboration

• Also often includes multimedia and entertainment

Social Media

Examples• Microblogs (Twitter)

• Social Networking (Facebook, MySpace, LinkedIn)

• Media Sharing (YouTube, Vimeo, Flickr)

• Blogs (WordPress, Blogger, Live Journal)

•Virtual Worlds (Second Life, Active Worlds)

•Wikis (Wikipedia, MediaWiki)

• Social Bookmarks (Delicious)

• Collaborative Editing (Google Docs, Zoho)

• Aggregation (RSS)• And more…

Statistics

Twitter: 2009: 25 million

2010: 100 million

Facebook: 300 million active users

Statistics

2009: 25 million

Statistics

Statistics

Statistics

ViralBlog

Statistics

Question

Why?

Social Media in Business

Why Businesses Should Care

“Business may be about finances and the bottom line, but really, it’s about customers.  It’s about pleasing customers, acquiring new ones,

and connecting with them. 

For brick-and-mortar businesses or companies that focus on production, social media is an

excellent way to connect with customers and businesses. ”

--Ben Parr, Mashable

Statistic

According to a study by Chadwich Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% percent of Twitter followers are more likely to recommend a brand after becoming a fan or follower. 

Case Study: Zappos

Business Uses

Twitter Use in Business

Facebook Use in Business

Ning Use in Business

LinkedIn Use in Business

Blog use in Business

YouTube Use in Business

End

Questions?

Comments?

Michael WilderLearning Technologies Specialist

UNLV Teaching and Learning CenterUNLV School of JournalismUNLV Distance Education

E-mail: m1ch43lw1ld3r@gmail.comPhone: (702) 879-8454

Contact Me

@michaelwilderhttp://www.facebook.com/michaelwilderhttp://www.linkedin.com/in/michaelwilderhttp://www.youtube.com/user/m1ch43lw1ld3rhttp://vegas-times.com/blogs/litf/