Photo by Herr Bob under a Creative Commons Attribution Non-Commercial License

in◦tra◦pre◦neur

Magic

Photo by K!T under a Creative Commons Attribution Non-Commercial License

Photo by hola marmota under a Creative Commons Attribution Non-Commercial License

Copyright AOL. Screenshot courtesy of trustmeher.net

Photo by Josh Clark under a Creative Commons Attribution Non-Commercial License

Essence of

1. Ease of Use

2. Persistent Value

Magic

Image from Don’t Make Me Think, Steve Krug

Essence of

1. Ease of Use

2. Persistent Value

Magic

FAIL Magic

Image from damnyouautocorrect.com

FAIL Magic

EaseVa

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H

∞

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0

FAIL

Magic

Photo by captainslack under a Creative Commons Attribution Non-Commercial License

EaseVa

lue

H

∞

L

0

FAIL

Magic

Photo by StephenMitchell under a Creative Commons Attribution Non-Commercial License

EaseVa

lue

H

∞

L

0

FAIL

Magic

Photo by Sukarako Kitsa under a Creative Commons Attribution Non-Commercial License

EaseVa

lue

H

∞

L

0

FAIL

Magic

Photo by Mr. T in DC under a Creative Commons Attribution Non-Commercial License

Image from Dropbox.com

“… engineers had to… experience their pain first hand.”

Nolan Bushnell, Atari CEO

“Put something in users’ hands and get feedback ASAP.”

Drew Houston, Dropbox Co-FounderImage from Dropbox.com

“…half my time in town hall meetings with listeners… we really cultivate those relationships.”

Tim Westergren, Pandora Founder

1.Get outside the building to know and understand users.

2.Adapt to user feedback as quickly as possible to maximize value.

3.Practice continuous learning to grow your people.