Date post: | 13-Jul-2015 |
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Software |
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Photo Solu)ons for all requirements
“Like we did it 15 years ago for the Publishing Industry, we want to revolu)onize the way how consumers can preserve there photo memories beyond the exis)ng sales and marke)ng strategies.“
-‐ Frank Simon, CEO
“The digital photo market is based on dependencies at all levels and uses mostly old technology. This is what we want to change.“
-‐ Peter Faisst, General Manager
Our Mission
Source: The Conversation Prism (http://www.theconversationprism.com)
The Revolu)on of Social Networks
Facebook: 219 Billion photos
Flickr: 6 Billion photos
Instagram: 1 Billion Photos
Library of Congress: 13.4 Million photos
The Revolu)on of Social Imaging
• “I want to preserve my memories” Consumer
• “I want to share my story” Consumer
• “I want to give a personal giX” Consumer
• Photographer/Photo Studio
• Teens
• Digital Mom
• Grandparents
• ...
The Revolu)on of the Consumer
Desktop Client forWindows, Mac & Linux
Online Solu)ons
iPhone, iPad & Android
Social Apps
POS Kiosk(with Partners)
Living Album Camera App
The Power of Order Channels
Online Desktop Mobile Social Kiosk
Focus Group
Time spent by Consumer
Order Volume
Order Revenue
CustomerLoyalty
Quick Ordering(“Preserve my memories”)
Crea)vity(“Tell a Story”)
Convenience(Quick and easy for giXs and gree)ngs)
Convenience(Quick and easy for giXs or archiving)
Convenience (during Shopping)
5-‐15min 2-‐3 hours (over weeks) 2-‐3min 2-‐3min 10 min
Medium High Growing Growing Medium
Medium High Growing Growing Low
Low High Medium Low to High High
The Power of Diversity
"How the industry responds to these opportunities will define its success or failure over the next few years“
Infotrends Road Map 2013: Photo Merchandise Trends