Photobucket

What?Number one photo site in the U.S.

Share photos, videos, and albums for free via email, mobile devices, and social sites

Can post for the public or can select specific people to share with

Browse other users’ uploads

FeaturesOrganization with tags and titles

Can upload from a computer, email, web URL, or cell phone

Hundreds of design themes, stickers, and special effects

Slide shows and scrapbooks

Online print store

History

2003Founded by Alex Welch & Darren

Crystal

Acquired by Fox Interactive Media

2007

Dec. 2009Merged with Ontela

Inc. to become Photobucket Corporation

* Ontela Inc: a leading provider of imaging services to wireless carriers

Users (99 million)

Majority: 15-40 years oldKeep others up to date on lifeStay in contact with distant friends/familyEasily organize photos/videos and ensure

safely kept

Minority: older individuals (50 and up)Technology challengeStick to what’s comfortableValue physical album can be passed through

generationsBelieve internet alters photos/videos meaning

and importance

Users• Organizations in general can utilize

Photobucket to…• Determine how many times each

photo or video has been viewed• Find out the website where the view

came from• Analyze the performance of certain

web pages and how many visitors a photo has attracted

• Advertise (the site itself)

CorporationsHost a contest to reach new people and increase

visibilityDraw attention to corporationReceive feedback from community

Select material to post Select how they want to be perceived

Join other relevant groups and post under their photos

Reach unlimited people who use Internet daily

Reminds people of corporation or makes them aware of its existence

Non-ProfitsRaise funds by first communicating

organization’s story/cause

Demonstrate the progress its made towards its mission

Launch inexpensive campaignIncrease awareness and reach new

audiences/volunteers Ask supporters to donate $ to post own

picturesComments on photos = noticeability = more

$

Educational InstitutionsInexpensive videos to post on website for

prospective students and parents

Student run organizations can create a video or post images so others can learn about what else the university offers

Professors can discuss benefits of school

Informational videos vs. reading pages of material

Proves ability to connect well with students

ObstaclesPast:

Turkish Hackers in June 2008Security Hole in July 2008

Future:Copyright materialSelling artists/photographers work via

print store without permissionTake down system

ImprovementsOverwhelming ads on homepage

Social networking capabilitiesCan only comment when album is marked as favoriteNo direct comments can be left whether you have an

account or not

Regardless Photobucket is still very…StraightforwardHas great customization toolsEasy to share pictures/videosVersatile can display pictures on favorite sites like

Facebook/Ebay