© GfK 2016Source: Physical-Digital Video 2016, a How People Use® Media report, GfK US 2016Basis: March-April 2016 – 1,009 persons aged 13-64, interviewed online
54%54% have rented discs
have bought VHS
68%68%
STREAMING SERVICES ARE ALLOWING PEOPLE TO WATCH VIDEOS WITHOUT RENTING/BUYING
Despite digital being the future, buying and renting digital versions of movie or TV programs, videos are not at the popularity that VHS tapes once had or that discs, such as DVD or Blu-ray, still have.
PHYSICAL VS. DIGITAL VIDEO (U.S.)
PEOPLE ARE BUYING AND RENTING VIDEO, JUST NOT ONLINE
THE PROS AND CONS OF DIGITAL VIDEO
% of digital buyers % of digital and DVD buyers
DIGITAL NOT AS POPULAR AS DISCS/VHS ONCE WAS
Reasons for buying less digital than DVDWhat people like about digital
Many more people have rented/bought discs/VHS than digital
The peak collection size is also much larger for discs/VHS than digital
Who is using subscription streaming services?
23
DIGITALDISCS
discs VHS digital
78% of people who have never rented/bought digital video are streaming compared to 92% of people who have rented/bought digital video
VHS
78%86% 46%
74
0 20 40 60
70% of people have never bought digitally
68% of people have never rented digitally
have rented VHS 53%53%
80 0 20 40 60 80
59%59%
87
have bought discs
What they rented What they bought
Can watch anytime anywhere
Easy and convenient
12%12% 10%10%
No need/not interested
Availability of hard copy
18%18% 11%11%