HANDLING THE MEDIA DURING A CRISISPR ESSENTIALS

#PIA2015

UNDERSTANDING THE NEWS MEDIA

MEDIA OUTLETS ARE BUSINESSES PAID FOR BY ADVERTISING

SEX , SCANDAL, TRAGEDY INCREASES VIEWERSHIP

INCREASED VIEWERSHIPEQUATES TO MORE REVENUE

XYZ MEDIA STATION

2015 ADVERTISING

IT’S ALL ABOUT VIEWERSHIP

LOCAL NEWS

REGIONAL

NATIONAL

INTERNATIONAL NEWS

VIDEO

WHAT DO YOU SEE?

VIDEO

WHAT TO DO WHEN THERE IS A CRISIS

STEPS TO HANDLING THE MEDIA

1. DON’T IGNORE THE MEDIA

They will write the story with or without your input.

2. IDENTIFY (ONE) SPOKESPERSON

4. DO NOT RUSH A RESPONSE

Take your time to assess the situation. When the media calls, get their information & give a

time they can expect a press release from you. This is better than a “no comment”

statement.

4. NEVER LIE… EVER

5. CREATE A PRESS RELEASE

Avoid all technical jargon / skydiving lexicon.

6. DON’T GO ON CAMERA

PROVIDE YOUR PRESS RELEASE

7. WHO DRIVES A STORY?

FAMILY OF VICTIM LOCAL

AUTHORITIES

DZSKYDIVERS

8. CONTACT THE FAA

9. PUT GEAR & VIDEO UNDER LOCK AND KEY

10. COOPERATE WITH AUTHORITIES

11. INVEST IN A PROFESSIONAL SIGN

GOOGLE.COM/ALERTS