Pic2go Photo Marketing Solution Overview

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Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]

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Social Media PhotoMarketing

Consumer Engagement Solution

Social Media

PhotoMarketing

http://www.pic2go.com/



mailto:[email protected]

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Consumer Engagement Solution

1

2

3

Establish and

maintain a direct

relationship with

your fans

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Create a

memorable

experience for

your attendees

Maximize

event/brand

exposure and

boost marketing

effectiveness

Personal Facebook Albums for your Event

Attendees

Social Media

PhotoMarketing

Integrate Social Media into your Experiential Marketing

Events and Trade Shows





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Attendees are photographed

during the event, with a

unique picTag barcode

1

Each attendee enters the

picTag unique code at the

event website or at pic2go.com

2

1

2

3

Social Media

PhotoMarketing

A personal Facebook album is generated automatically in the attendee’s Facebook page 3

What are the benefits for you and your brand/clients?

Maximize event exposure and boost marketing effectiveness,

through thousands of your attendees Facebook friends

Generate and maintain a direct relationship with your

attendees – becoming your Facebook Fans

Enjoy a turn-key solution to manage your Event Social

Median Integration (including attendees data collection)

How Does it Work?





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Attendees are photographed holding a picTag card (Auto-Tagging 2D Barcode)

System identified the picTag

(2D barcode) in the photo Photos added directly into personal

Facebook account

On-Site Activation Social Media

PhotoMarketing





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Enter Picture-Code

Opt-in Pic2go Facebook Apps Branded Photos are Shared on the Attendees’ Facebook Wall

Facebook window opens

Attendee/Consumer User Flow

“Like” the Brand’s Facebook Page





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Activity Performance Tracking

Number of users who have downloaded

activity pictures i.e. Opted-in & “Liked” the brand’s Facebook Page

Total number of combined users’ Facebook friends

(Potentially exposed to the activity)

Links to users’ Facebook profiles (Ability to review participation and friends reactions)





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4.3 cm

4.8 cm 10 cm

7.5 cm PicTag Card Printing Specs

Social Media

PhotoMarketing





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Case Studies

Social Media

PhotoMarketing





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Super-Pharm Beauty City

Results

People Photographed: 4,000

Opt-ins & FB Likes: 1,900 (48%)

Potential FB Exposures: 870,000

Objective Amplify participants’ brand engagement during the beauty industry event , using social media. Photo-activation was driving participants to share their event-experience with their Facebook friends.

Activation Event attendees were photographed on the official Beauty City step-n-repeat utilizing Pic2go’s technology. Consumers easily download their photos directly into their personal Facebook accounts, sharing their experience with all their Facebook friends.





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Lady Speed Stick Teen Spirit Campaign

Results

People Photographed: 900

Opt-ins & FB Likes: 360 (40%)


Objective Achieve maximum and most effective brand engagement for new Teen Spirit deodorant.

Activation 10 hours of experiential marketing activity for teenage girls – sampling the product while photographed as “The Lady of Lady Speed Stick”. The activity was amplified by Pic2go’s Social Media PhotoMarketing solution – Each girl could create and share a personal Facebook album with her activity photos.





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Veet - Villa Veet Summer Pics

Objective Strengthen online brand engagement by providing personal Facebook experience-album.

Activation During Veet’s summer activity for teenage girls (Villa Veet) – each girl wore a branded badge with Pic2go’s special barcode. The girls where photographed for personal summer-pics albums at the pool, at a special studio and during the day – and could download a personal album once the day is over.

Results

People photographed: 790







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Materna Infants Nutrition Family Festival

Results




Objective Amplify events’ brand engagement through social media by photo-activation – driving participants to share their event-experience with their Facebook friends.

Activation During a family festival, moms and kids where photographed with the “event Panda”. Using Pic2go’s solution – they easily downloaded their photos directly into their personal Facebook accounts, sharing it (and the branded event) with all their Facebook friends.





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Com.Vention Conference

Results




Objective Provide Com.Vention 2011 conference attendees with a unique give-away while achieving social media exposure, demonstrating innovation and collecting new fans.

Activation Photographing attendees of the leading Israeli B2B internet conference, while Pic2go’s 2D barcode is printed on all attendees badges. Using Pic2go’s Social Media PhotoMarketing solution – Each attendee could create and share a personal Facebook album with his or her event photos.





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Case Study Summary

Solution Key Value Propositions (Rounded figures):

40%-75% (Consumer engagement) Become fans, i.e. “Like” the brand’s FB page

40%-75% (Consumer engagement) Share experience with Facebook friends

Magnifies brand and activity exposure X 150 => X 400

Participants’ Age

Exposure Magnitude

Exposures % Shared Shared Photographed Event

18-50 X 217 870,000 48% 1,900 4,000 Beauty City

14-18 X 220 200,000 40% 360 900 Lady Speed Stick

12-15 X 390 310,000 73% 575 790 Veet

25-35 X 210 180,000 60% 515 850 Materna

25-45 X 150 120,000 40% 320 800 Com.Vention

Social Media

PhotoMarketing





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Contact Ray Dennis

(310) 663-7078

[email protected]

http://pic2go.com

http://facebook.com/Pic2gocom

http://twitter.com/pic2go

ONE MEDIA Marketing is the Lead U.S. Partner of Pic2go

Social Media

PhotoMarketing






http://pic2go.com/

http://pic2go.com/

http://pic2go.com/







Date post:	08-Sep-2014
Category:	Technology
Upload:	raydennis
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Pic2go Photo Marketing Solution Overview

Technology