BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

Pics to ClicksUnderstanding Social Media’s Visual Revolution

Social Media’s Visual Revolution

‣ Why Visual

‣ Visual Updates to Social Networks & Visual Content

‣ Visual Trends

‣ 6 Ways Your Brand Can Prepare

‣ Questions

1

Why Visual?

Visual?

Photo via Flickr user Ali Smiles

Social Media Is Increasingly Visual

Photo via Flickr user birgerking

The Content Shared Is More Visual

44% of usersare more likely to enage with a brand that posts photos vs. other forms of media

Source: ROI Research

2

Visual Updates to Social & Social Content

300 Million Photos Uploaded to Facebook Every Day

Photo via Flickr user west.m

Google+

Pinterest

Instagram

Tumblr

Storify

Facebook

46% More Engagement with Timeline

Impact by Post Type

Twitter

Photo via Flickr user clasesdeperiodismo

Foursquare

LinkedIn

SlideShare

MySpace

4

Visual Social Media Trends

Sharing More Visual Content

Photo via Flickr user andyarthur

More Images in Posts

Facebook Favors Photos

Source: Diffbot Page Classifier

Image Sharing on Twitter Is Up

Source: Diffbot Page Classifier

How Visuals Are Shared via

Begun, the video wars have. – Yoda

Photo via Flickr user fuzzcat

By the Numbers

Photo via Flickr user melenita2012

June ’13 More Vines!

Source: MarketingLand.com

Three Weeks Later

Source: MarketingLand.com

More Top Brands Using Instagram

Source: Simply Measured

Text Over Photos

Infographics

Misc. Content – Annual Reports

(Haters Gonna Hate)Photo via Flickr user twicepix

Issues with Visual Content

‣ No Links — “The Junk Web”

‣ Introducing Humor — May Not Be As Funny As You

Think!

‣ Potential for Abuse — Only Using Visual

‣ However ...

Images Show Brand Humanity

Emotional Connections

Photo via Flickr user Au Kirk

Seize the Moment!

Visual Content Can Also ...

Brand Promote Events Educate

SellLaunch ProductsPosition

4

6 Ways to Prepare Your Brand

1. The Basics Still Matter

Photo via Flickr user stevendepolo

1

2. Have a Plan

Find the Network That Fits

3. Invest in Photography

Photo via Flickr user BigTallGuy

Fun Fact

4. Teach Storytelling

5. Make Your Past Visual

Photo via Flickr user DesheBoard

Milestones

Pin History Too

6. Involve Your Fans

Source: Ben & Jerry’s Fan Photo

#FanPhotos

Measuring Visual Content

‣ Different Engagement Stats by Network

‣ Basic Engagement Data on All

‣ Facebook, Twitter, Google+ — Shares/Likes, Retweets,

+1

‣ Pinterest — Referring Links & Repins

‣ Instagram — Likes

‣ SlideShare — Views

‣ Include Short Links (bit.ly) — Call to Action!

Looking Ahead

Photo via Flickr user eschipul

nick westergaard | branddrivendigital.com | summer–fall 2013

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

Questions?!blog: branddrivendigital.com podcast: worktalkshow.comtwitter: @nickwestergaard