Pigskin Classics Some of College Football’s Best Loved Traditions
Bumped? When Airlines Overbook Social Media and the Rule of Thirds One Card to Rule Them All Top Five College Football Programs Leaving a Lighter Foorprint on the Earth
16535 Anna Trail SE P.O. Box 1204 Prior Lake, MN 55372 952.447.5044 www.cgpl.com
PRESORTED STANDARD
september 2012
Passing Glances When designing direct mail pieces, remember—white space is good. A clean look is professional and easy to read.
With college football in full swing this month, it’s the perfect time to pay respect to some of the sport’s most celebrated traditions. Fans and athletes alike have kept these rituals alive for years.
Apparently not all good things must come to an end.
Dotting the I: Ohio State When the Ohio State marching band forms its traditional “Script Ohio” formation, it is a special honor to be able to “dot the i.” This began in 1936, and the honor is typically reserved for the band’s senior-most sousaphone players as well as a handful of celebrities and alumni.
Calling the Hogs: Arkansas The “Calling of the Hogs” is a rally cry
that has fans yelling “Woo, Pig! Sooie!” while waving their hands over their heads. Rumor has it the tradition started sometime in the 1920s when local farmers began using the hog call to rally a then-defunct Razorback football team.
The visitor’s locker room at Kinnick Stadium: Iowa For decades, everything in the visitor’s locker room at Kinnick Stadium has been painted completely pink––from the walls and lockers all the way to the urinals. This started with former Iowa head coach Hayden Fry who believed that the color pink dampens aggressive behavior.
The Tunnel Walk: Nebraska After leaving the locker room, Nebraska players and coaches touch the lucky horseshoe and walk a winding path
lined with red carpet. The pathway is packed with fans who cheer the players on before they take the field. Set to the song “Sirius” by Alan Parsons Project, the Tunnel Walk is a modern tradition that has garnered huge fan support.
Homecoming: Missouri Although it’s been adopted by most colleges, Homecoming originated at Missouri, which used its biggest football game of the year to lure alumni back to school for a spirit rally and parade. Beginning in 1911, the AD wanted to spice up the already fierce rivalry between his school and Kansas. In order to do so, he invited all alumni to “come home” for the game.
Memorable Dates
• Bumped? When Airlines Overbook • Social Media and the Rule of Thirds • One Card to Rule Them All • Top Five College Football Programs
It’s What’s Inside
Leaving a Lighter Footprint on the Earth
Earlier this year, Creative Graphics was Forest Stewardship Council® (FSC®) certified by the Rainforest Alliance as a company that uses sustainable practices and prints on paper that is from well managed forests and responsible sources.
Creative Graphics underwent a rigorous evaluation of paper suppliers and business processes and was visited by an auditor from Rainforest Alliance, the FSC certification body. It was verified that Creative Graphics has set up policies and procedures to ensure that only papers from certified paper mills and forests will carry the FSC label.
What does this mean for Creative Graphic’s customers? Carrying the
FSC logo on your print products tells the world that you support the highest social and environmental standards in the market where you use paper. Purchasing FSC-certified paper and print products contributes to conservation, responsible forest management, and benefits at the community level for people near the forests that provide your paper.
Social responsibility issues are becoming an increasingly important component of corporate brands. Dealing in a responsible manner with your company’s footprint not only reduces risk, but can enhance your brand and your brand’s awareness.
If you are interested in “leaving a lighter footprint on the Earth” and learning more about using FSC-certified paper for your company’s printed materials, contact Mark Schmidtbauer at 952-447-5044 or by email to mark@ cgpl.com.
1. Michigan 2. Texas 3. Notre Dame 4. Nebraska 5. Ohio State
Top Five Winningest College Football Programs
Insights During Nebraska Cornhuskers’ home games, their stadium becomes the state’s third largest city.
Sentiments “When you think about flying, it’s nuts really. Here you are at
about 40,000 feet, screaming along at 700 miles an hour and you’re sitting there drinking Diet Pepsi and eating peanuts.
It just doesn’t make any sense.” —David Letterman
Bumped? What to Do When the Airlines Overbook
Social Media and the Rule of Thirds
Wallaby Financial is a new payment service that connects all your credit cards to one “smart” card that figures out the best way to pay for a purchase. This could become the new way to cut down on plastic—at least, on what’s in your wallet.
The Wallaby Card is a cloud-based digital wallet that stores the information about each of your existing credit cards and automatically picks the best card to charge in each transaction. The service, which is currently in trial, considers what cards the user has and which ones he uses the most, along with other profile preferences. All of your other credit cards can stay home—you only need to carry your Wallaby Card to access your credit.
CEO Matthew Goldman got the idea for Wallaby while filling up his car in California. The gas pump displayed a message saying that he would have gotten 5 percent cash back if he used a different card, which annoyed him. He realized other consumers might feel the same way—drawn to the myriad of rewards at their fingertips, but unsure of how to maximize them. 
According to Wallaby (walla.by), the first 1,000 customers will receive a lifetime benefit and the first 5,000 will receive a free card for 12 months. Wallaby will cost users $50 per year (14 cents per day).
One Card to Rule Them All
In deciding what to tweet, post and upload on social media, the “rule of thirds” is a good way to keep your friends, fans and followers interested. This sharing approach is not only appropriate for company brands, but for your personal brand as well.
Here’s how to keep your conversation interesting.
One third of the time, post about you and/or your brand. This is your chance to promote, whether it’s for your company’s brand or your personal brand. This can cover everything
from sharing your own blog posts, tweeting about a new product or a special promotion, posting updates about what’s new in your company or highlighting professional achievements.
One third of the time, talk about your passions and interests using material from an outside source. This could mean sharing news about your industry or company from another publication. Posting blog posts from other bloggers that you find compelling. Sharing links to websites that caught your eye. Chances are, the people in your networks will find these things interesting as well.
One third of the time, just be yourself. Don’t promote yourself, your company or someone else’s material. Just engage and have fun. Interact, ask questions, answer questions, repost interesting things from your friends—yes, you can even post a picture of what you had for lunch, as long as it’s interesting. It’s the truly social part that makes social media function best.
A tip: Even corporate brands should be sure to include the last third for a well-rounded showing on social media. It’s what gives your company a human factor, which will increase engagement with your networks.
When you’re traveling with tight connections or a rigid itinerary, getting bumped from a flight can make for a turbulent schedule. If you have flexibility though, getting bumped can provide some nice perks. Either way, overselling flights is just part of the airline business, so be sure you know how to make the most of the situation.
Don’t fear bumping. • Airlines must ask for volunteers before bumping unwilling
passengers. Since airlines want happy customers, they will often up the ante to get volunteers before
forcing someone to switch flights.
• Getting to the airport early is the best way to make sure you get on your flight. Even if an airline bumps by fare level, they will generally start with the lowest fare class and bump those who checked in last.
If you volunteer to get bumped, ask the right questions. • Make sure you get a confirmed seat on the next flight, not a
standby ticket. • Overnight costs could negate your compensation—be sure
the airline will pay for your hotel and ground transportation in addition to giving you a voucher for future travel.
• There’s room for negotiation, so ask for a seat upgrade or meal vouchers, especially if the airline is having a difficult time getting volunteers.
• Try to get a travel voucher for a certain dollar amount rather than “free” tickets, which usually have more restrictions.
If you are involuntarily bumped, know the rules. With involuntary bumping, airlines must follow a strict set of compensation standards: • You are not entitled to any compensation if you still get to your destination within an hour of the original
arrival time. • If you arrive within 1-2 hours (or 1-4 hours
internationally), the airline must pay double your one-way fare, with a $650 maximum. • If you arrive more than two hours later (or four
hours internationally), the airline must pay you four times your one-way fare, with a $1,300 maximum.
Also know this: If you are involuntarily bumped, you have the right to insist on a check instead of a voucher or tickets.
1. Michigan 2. Texas 3. Notre Dame 4. Nebraska 5. Ohio State
Top Five Winningest College Football Programs
Insights During Nebraska Cornhuskers’ home games, their stadium becomes the state’s third largest city.
Sentiments “When you think about flying, it’s nuts really. Here you are at
about 40,000 feet, screaming along at 700 miles an hour and you’re sitting there drinking Diet Pepsi and eating peanuts.
It just doesn’t make any sense.” —David Letterman
Bumped? What to Do When the Airlines Overbook
Social Media and the Rule of Thirds
Wallaby Financial is a new payment service that connects all your credit cards to one “smart” card that figures out the best way to pay for a purchase. This could become the new way to cut down on plastic—at least, on what’s in your wallet.
The Wallaby Card is a cloud-based digital wallet that stores the information about each of your existing credit cards and automatically picks the best card to charge in each transaction. The service, which is currently in trial, considers what cards the user has and which ones he uses the most, along with other profile preferences. All of your other credit cards can stay home—you only need to carry your Wallaby Card to access your credit.
CEO Matthew Goldman got the idea for Wallaby while filling up his car in California. The gas pump displayed a message saying that he would have gotten 5 percent cash back if he used a different card, which annoyed him. He realized other consumers might feel the same way—drawn to the myriad of rewards at their fingertips, but unsure of how to maximize them. 
According to Wallaby (walla.by), the first 1,000 customers will receive a lifetime benefit and the first 5,000 will receive a free card for 12 months. Wallaby will cost users $50 per year (14 cents per day).
One Card to Rule Them All
In deciding what to tweet, post and upload on social media, the “rule of thirds” is a good way to keep your friends, fans and followers interested. This sharing approach is not only appropriate for company brands, but for your personal brand as well.
Here’s how to keep your conversation interesting.
One third of the time, post about you and/or your brand. This is your chance to promote, whether it’s for your company’s brand or your personal brand. This can cover everything
from sharing your own blog posts, tweeting about a new product or a special promotion, posting updates about what’s new in your company or highlighting professional achievements.
One third of the time, talk about your passions and interests using material from an outside source. This could mean sharing news about your industry or company from another publication. Posting blog posts from other bloggers that you find compelling. Sharing links to websites that caught your eye. Chances are, the people in your networks will find these things interesting as well.
One third of the time, just be yourself. Don’t promote yourself, your company or someone else’s material. Just engage and have fun. Interact, ask questions, answer questions, repost interesting things from your friends—yes, you can even post a picture of what you had for lunch, as long as it’s interesting. It’s the truly social part that makes social media function best.
A tip: Even corporate brands should be sure to include the last third for a well-rounded showing on social media. It’s what gives your company a human factor, which will increase engagement with your networks.
When you’re traveling with tight connections or a rigid itinerary, getting bumped from a flight can make for a turbulent schedule. If you have flexibility though, getting bumped can provide some nice perks. Either way, overselling flights is just part of the airline business, so be sure you know how to make the most of the situation.
Don’t fear bumping. • Airlines must ask for volunteers before bumping unwilling
passengers. Since airlines want happy customers, they will often up the ante to get volunteers before
forcing someone to switch flights.
• Getting to the airport early is the best way to make sure you get on your flight. Even if an airline bumps by fare level, they will generally start with the lowest fare class and bump those who checked in last.
If you volunteer to get bumped, ask the right questions. • Make sure you get a confirmed seat on the next flight, not a
standby ticket. • Overnight costs could negate your compensation—be sure
the airline will pay for your hotel and ground transportation in addition to giving you a voucher for future travel.
• There’s room for negotiation, so ask for a seat upgrade or meal vouchers, especially if the airline is having a difficult time getting volunteers.
• Try to get a travel voucher for a certain dollar amount rather than “free” tickets, which usually have more restrictions.
If you are involuntarily bumped, know the rules. With involuntary bumping, airlines must follow a strict set of compensation standards: • You are not entitled to any compensation if you still get to your destination within an hour of the original
arrival time. • If you arrive within 1-2 hours (or 1-4 hours
internationally), the airline must pay double your one-way fare, with a $650 maximum. • If you arrive more than two hours later (or four
hours internationally), the airline must pay you four times your one-way fare, with a $1,300 maximum.
Also know this: If you are involuntarily bumped, you have the right to insist on a check instead of a voucher or tickets.
First Impressions
Pigskin Classics Some of College Football’s Best Loved Traditions
Bumped? When Airlines Overbook Social Media and the Rule of Thirds One Card to Rule Them All Top Five College Football Programs Leaving a Lighter Foorprint on the Earth
16535 Anna Trail SE P.O. Box 1204 Prior Lake, MN 55372 952.447.5044 www.cgpl.com
PRESORTED STANDARD
september 2012
Passing Glances When designing direct mail pieces, remember—white space is good. A clean look is professional and easy to read.
With college football in full swing this month, it’s the perfect time to pay respect to some of the sport’s most celebrated traditions. Fans and athletes alike have kept these rituals alive for years.
Apparently not all good things must come to an end.
Dotting the I: Ohio State When the Ohio State marching band forms its traditional “Script Ohio” formation, it is a special honor to be able to “dot the i.” This began in 1936, and the honor is typically reserved for the band’s senior-most sousaphone players as well as a handful of celebrities and alumni.
Calling the Hogs: Arkansas The “Calling of the Hogs” is a rally cry
that has fans yelling “Woo, Pig! Sooie!” while waving their hands over their heads. Rumor has it the tradition started sometime in the 1920s when local farmers began using the hog call to rally a then-defunct Razorback football team.
The visitor’s locker room at Kinnick Stadium: Iowa For decades, everything in the visitor’s locker room at Kinnick Stadium has been painted completely pink––from the walls and lockers all the way to the urinals. This started with former Iowa head coach Hayden Fry who believed that the color pink dampens aggressive behavior.
The Tunnel Walk: Nebraska After leaving the locker room, Nebraska players and coaches touch the lucky horseshoe and walk a winding path
lined with red carpet. The pathway is packed with fans who cheer the players on before they take the field. Set to the song “Sirius” by Alan Parsons Project, the Tunnel Walk is a modern tradition that has garnered huge fan support.
Homecoming: Missouri Although it’s been adopted by most colleges, Homecoming originated at Missouri, which used its biggest football game of the year to lure alumni back to school for a spirit rally and parade. Beginning in 1911, the AD wanted to spice up the already fierce rivalry between his school and Kansas. In order to do so, he invited all alumni to “come home” for the game.
Memorable Dates
• Bumped? When Airlines Overbook • Social Media and the Rule of Thirds • One Card to Rule Them All • Top Five College Football Programs
It’s What’s Inside
Leaving a Lighter Footprint on the Earth
Earlier this year, Creative Graphics was Forest Stewardship Council® (FSC®) certified by the Rainforest Alliance as a company that uses sustainable practices and prints on paper that is from well managed forests and responsible sources.
Creative Graphics underwent a rigorous evaluation of paper suppliers and business processes and was visited by an auditor from Rainforest Alliance, the FSC certification body. It was verified that Creative Graphics has set up policies and procedures to ensure that only papers from certified paper mills and forests will carry the FSC label.
What does this mean for Creative Graphic’s customers? Carrying the
FSC logo on your print products tells the world that you support the highest social and environmental standards in the market where you use paper. Purchasing FSC-certified paper and print products contributes to conservation, responsible forest management, and benefits at the community level for people near the forests that provide your paper.
Social responsibility issues are becoming an increasingly important component of corporate brands. Dealing in a responsible manner with your company’s footprint not only reduces risk, but can enhance your brand and your brand’s awareness.