34
www.pim.ac.th
www.pim.ac.th
2
Student
Handbook
Welcome
Message
Studying at PIM will be one of the most exciting
things you have ever experienced. For almost a
decade, PIM maintains the first and the best
corporate university in Thailand. Our Aim is to
provide and equip students with the best
learning environment that helps gain more skills
and experiences through our outstanding
Work-based Education system.
There are several teaching methods here, such as
lectures, seminars, tutorials and also, internship
programs, where students gain a variety of
experiences with supports from academic
guidance individually along their journey.
For international students, in order to ensure that
you will reap the best learning experience, this
student handbook is designed to be a quick guide
of essential concerns such as academic information,
student services, campus life and more. We strong-
ly believe that this student handbook serves as a
guideline in your international experience.
Welcome to Panyapiwat Institute of Management (PIM)
Have a fun, exciting and stimulating
experience at PIM!
33
Message from the Dean
At the rise of ASEAN formation, there also drives
a need for leaders to endeavor businesses with a
concrete value to appease their customers.
Panyapiwat Institute of Management showcases
its unique Work-based Education Model that
supports and inspires students’ development in all
aspects through an integration of classroom and
workplace training together that leads an
individual to configure and build a true business
perspective.
The rich pledge of growth in Work-based
Education at PIM has tailed down to institutionalize
International – Modern Trade Management (iMTM)
program. I am self-assured that iMTM stands to be
the most contemporary and comprehensive course
designed till date.
I am immensely pleased to welcome our new batch
o f iMTM students . A lso , I be l ieve the
learning environment at PIM encircling diversified
nationalities exposed to different cultures merge
well and, is extremely enriching for every individu-
als’ enrollment.
4
Panyapiwat Institute of Management (PIM) is a
conscient ious h igher learn ing corporate
institute that furnishes the students with responsi-
ble leadership and workplace management skills,
founded with the funding of CP ALL Public Com-
pany Limited, a member of the CP Group. Ever
since its inception on 9 March 2007 with granted
permission and license for the commencement of
Private University (License No. 4/2550) by the Min-
istry of Education via Office of the Higher
Education Commission, PIM has relentlessly been
offering fully accredited bachelor’s and master’s
degree programs and also institutionalized doctor-
al degree programs.
PIM has secured an eminent reputation of being
the most conscientious Institute in Thailand with
the pioneer of its Work-based Education
approach. PIM undergraduate students showcase
an internship program every semester dispatching
valuable professionalism and real-world experience.
Moreover, PIM integrates an instrumental role for
its students in bridging the gap between its aca-
demic term and employment opportunities with the
help of its partnering companies such as CP ALL
Plc, its subsidiaries, and other businesses in the
retail industry.
In the year 2013, International College of PIM was
established with regards to the need for global
education as an international dimension in learning
and teaching methods. I t promotes and
fosters the role of education with an international
curriculum but from Asian perspective for creating
competent human resources in a dynamic global
environment. The international college aims at
stimulating and motivating learners and educators
to approach global issues through Asian wisdom
and philosophies, innovative teaching, and its Work-
based Education pedagogy.
PIM is located at 85/1 Moo 2 Chaengwattana Road,
Pak Kred, Nonthaburi 11120, Thailand. The campus
is one of the most modern teaching campuses in
Thailand, neighboring many facilities including
department stores and government offices.
General Information
About
PIM
Philosophy
“Education is the Matrix of Intellect”
Aspiration
Matching PIM’s aspiration with our philosophy,
each letter in the acronym represents each
individual quality our Institute values.
5
“Education is the Matrix of Intellect”
PPracticality
IInnovation
MMorality
P : Practicality
Practicality refers to PIM’s aspi-
ration to produce academically
skilled and job-ready graduates
who are fully prepared for per-
sonal and professional life, con-
tinuously seek to broaden and
deepen their knowledge, and
adeptly navigate their world and
future.
I : Innovation
Innovation refers to PIM’s aspi-
ration to produce creative and
intellectually wealthy graduates
who are brimming with fresh
ideas, well-versed in creating
innovative solutions and quick to
adapt and respond to shifting
social and cultural contexts and
future changes as well as possess
the capacity to seamlessly blend
art and science turning ideas and
aspirations into reality to improve
lives and create a better society.
M : Morality
Morality refers to PIM’saspiration
to produce graduates with high
moral and ethical standards,
emotional intelligence and adapt-
ability who not only understand
the arts and cultural heritage of
our country and appreciate those
belonging to the international
community but also have a clear
vision for self-improvement and
a deep sense of responsibility
towards oneself and others.
Vision
To be Thailand’s leading
institution of higher edu-
cation in retail, manage-
ment, and technology
that focuses on learning
through experience and
creating innovation.
Mission
1. To provide quality Work-based
Education programs and produce
graduates with requisite knowledge,
skills and competencies sought by
employers.
2. To produce high quality research
in various fields of study and devel-
op new bodies of knowledge and
creative innovations for the better-
ment of the Institute, society, and the
country.
3. To provide academic services to
businesses, communities, society,
and the country.
4. To protect, preserve, and promote
the arts and culture of Thailand and
foster cross-cultural understanding
and exchange.
5. To enhance organizational capac-
ityto increase efficiency and effec-
tiveness and strengthen competitive-
ness to ensure sustainable growth
and workplace happiness.
6
Identity
“Work-based Education” at PIM is a system that
supports and inspires students’ growth in all as-
pects through a combination of classroom and
workplace training together with opportunities to
cultivate a wide range of skills including social
competencies, life skills, livelihood skills, and high-
er-order thinking skills.
Uniqueness
“Corporate University” As a corporate university
established by CP ALL Plc, PIM is committed to
improving the quality of education, increasing the
level of human capital, and developing new bodies
of knowledge to adequately respond to the coun-
try’s needs. Through working with the Institute’s
partners in business and education sectors, it is
our aim to create a rich and unique academic life
for PIM students by providing ample opportunities
to learn, train, and work in a wide range of business
areas with CP ALL Plc, its subsidiaries, and beyond.
Work-based Education System
Work-based Education System in simple phrase is
‘to link academic role to the work role’.
PIM pioneered the Work-based Education system
in Thailand. Under the WBE model, students acquire
knowledge of integrating classroom and workplace
training with opportunities to leverage a wide range
of skills including social competencies and critical
thinking skills. There are three essential parts of
PIM Work-based Education (WBE):
1. Work-based Teaching: Specialists having both
theoretical and practical knowledge teach the
courses.
2. Work-based Learning: Through our well-founded
internship program students attain valuable work-
job experiences.
3. Work-based Researching: The requirement of
research while learning enables students to unveil
their creative business ideas and solve real-case
studies.
Network and Opportunities
Students are to reap benefit during their enrollment
through provided opportunities such as internship
and international exchange programs with CP
Group and more than 3000 company networks in
many countries worldwide, particularly in Modern
Trade Industry. Examples of CP ALL partnerships
are 7 eleven, CP RAM, MAKRO, Gosoft, 24 shop-
ping etc.
ContactTel : 0 2855 0000
Website : https://imtm.pim.ac.th
Email : [email protected]
Facebook : facebook/imtmpim
7
About
BA
BA History
The Faculty of Business Admin-
istration was founded at the in-
ception of Panyapiwat Institute of
Management (PIM), with the initial
aim of providing retail education
and produce professionals and
specialists with industry-specific
knowledge and skills. Since then,
responding to rapid economic
expansion with new degree pro-
grams have been rolled out in-
cluding logistics management
and food business management,
deepening our commitment to
developing a workforce that will
be the driver of Thailand’s eco-
nomic future.
Logo
The logo of PIM Faculty of Busi-
ness Administration, which is the
helm, is enclosed within the pen-
tagon which represents the five
desirable characteristics of PIM
graduates--ability to learn, think,
work, understand cultures, and
live with integrity.
Colour: Blue
Since ancient times, ships have
been an essential part of trade
and commerce. For this reason,
business and management
schools around the world use
helm and aquamarine as their
symbol and official color.
Philosophy
“Education is the matrix of
intellect.”
Vision
To produce business profession-
als with high moral and ethical
standards.
Organization Structure
8
iMTM Background
An increase in modern trade business has been
one of the most prominent features of the world
economy during the past decade. It can be dis-
cerned from a mounting number of Supermarkets,
Department stores, Convenient Stores, Internet
shopping etc., perfectly serving the need of all ages
range for shopping varieties of product in Asia,
especially ASEAN region. These possibilities have
driven substantial room for modernization today.
Similarly, emerging Southeast Asian market has
experienced high growth rate on modern trade
business attributable to the middle class with high
purchasing power and contribution of Foreign Direct
Investments. The upcoming ASEAN Economic
Community pillar seeks to create a single market
via free flow of goods, services, investments, skilled
labors along with strengthening regional coopera-
tion and also, attracting more foreign investment
and travelers. Cumulatively, this intent for a more
indulgent market that provides greater opportunities
to trade and do business with the region, with
reduced trade costs and improved investments
regimes that make ASEAN more attractive invest-
ment reach for both domestic and international
investors.
Apprehending strategic location and regional con-
nectivity as the top priority, Thailand strategically
benefits in terms of geography and is acknowledged
as leader in creating connectivity and balance
between countries to bring about mutual benefits,
including bridging development gaps and transport
connectivity, in the sub-region. Consequently,
Modern Trade study has widely been recognized
in Thailand as an essential capstone for bolstering
one’s economic, social and personal development.
Academic
Information
: Course
9
Curriculum Structure
iMTM students need to obtain the minimum
prescribed 127 credits throughout the program i.e.
3.5 Years. It is categorized into three parts;
General Education (31 credits), Specific Requirement
Courses (90 credits), and Free Elective Courses
(6 credits).
Study Plan
One of the highlights of iMTM program is our study
plan; it is divided into two sections, work and study,
as shown in the figure below. A proportion of Work-
based Education is 15/127 credits (approximately
12% for Work-based program), while the time spent
is 61/173 weeks (around 35% of total program
duration).
iMTM Overview
iMTM being the very first Program in the region,
aims to draw together the excellence of modern
trade business and international mindset through-
out the courses, conform to institute’s philosophy
‘Education is the Matrix of Intellect’. The program
edges the expert knowledge of CP ALL Plc along
with knowledge from CP Group’s own investment
in shopping malls, hypermarkets, wholesale and
retail businesses in Thailand and abroad. Subse-
quently, the program was designed to meet the
demand of modern trade resources with the use
of its ‘Work-based’ Education to dilate students’
skills. iMTM students therefore will be academically
skilled and market ready once they graduate.
iMTM attentively seeks precedence to contribute
as a pillar of AEC (ASEAN Economic Community).
In order to achieve this goal, the program covers
intensive courses that will broaden and deepen the
insight of modern trade business. The program
provides a Work-based internship allowing students
to experience the real-world situation under the
very close supervision of associated specialists.
Adhering to PIM’s Motto, “Create Professionals by
Professionals”, students will be occupied in the
class facilitated by expert instructors. As a result,
iMTM students will be thoroughly equipped with
both theoretical and practical skills.
Note : iMTM courses will be
conducted in English medium
Semester 1.1
Semester 2.1
Semester 1.2
Semester 2.2
Summer
Summer
Courses
Language Subjects
Courses
English for Everyday
Communication
Language Subjects
Courses
Thai as a Foreign Lan-
guage
Social Science Courses
Cross Cultural
Management
Business Managerial
Marketing
Business Managerial
Accounting
Free Elective Course (1)
Courses
Language Subjects
Courses
English in the Service
and Sales Business
Social Science Courses
Identities of Panyapiwat
Graduate
Humanities Subjects
Courses
Balance of Work and
Recreation
Applied Statistics for
Business Decisions
Logistics and Supply
Chain Management
Modern Strategic
Management
Customer Behavior
and Customer’s Need
Analysis
Courses
Language Subjects
Courses
English for Business
Communication
Social Science
Courses
Global Community and
ASEAN
Sciences & Mathematics
Subjects Courses
Business Information
Technology
Management
Strategic Organizational
and Human Resource
Management
Modern Trade Business
Management
Business Managerial
Economics
Sales and Service Stan-
dards for Modern Trade
Business
Courses
Language Subjects
Courses
English in ASEAN
Contexts
Sciences & Mathematics
Subjects Courses
Creative Thinking for
Sciences and Business
Innovation
Business Managerial
Finance
Business Operations
Management
Merchandise
Management for Modern
Trade Business
Product and Service
Innovations for Modern
Trade Business
Courses
Work-based Learning in
Modern Trade Business
Management 1
Courses
Work-based Learning in
Modern Trade Business
Management 2
Code
EN 58103
TH 58103
SO 58109
MI 59101
MI 59102
Code
EN 58205
SO 58110
HM 58110
MI 59206
MI 59207
MI 59414
MI 59217
Code
EN 58208
SO 58102
SC 58107
MI 59103
MI 59104
MI 59105
MI 59115
Code
EN 58311
SC 58105
MI 59208
MI 59209
MI 59218
MI 59219
Code
MI 59116
Code
MI 59220
Credits
2
3
3
3
3
3
Credits
2
3
3
3
3
3
3
Credits
2
3
3
3
3
3
3
Credits
2
3
3
3
3
3
Credits
3
Credits
3
Total 17 Total 20 Total 3
Total 20 Total 17 Total 3
(Bachelor of Business Administration Program
in Modern Trade Business Management
(International Program) Study Plan 3.5 years (PIM)
10
Total 6 Total -
Semester 3.1
Semester 4.1
Semester 3.2
Semester 4.2
Summer
Courses
Language Subjects
Courses
Business Presentation
Business Forecasing
and Analysis
International Business
Management
Business
Entrepreneurship
Integrated Marketing
Communication
Elective Course (1)
Elective Course (2)
Courses
Business Research
Business Laws
Strategic Leadership for
Entrepreneurs
Elective Course (3)
Elective Course (4)
Free Elective Course (2)
Courses
Work-based Learning in
Modern Trade Business
Management 3
Courses
Work-based Learning in
Modern Trade Business
Management 4
Courses
-
Code
EN 58314
MI 59321
MI 59310
MI 59311
MI 59322
Code
MI 59312
MI 59313
MI 59424
Code
MI 59323
Code
MI 59220
Code
-
Credits
2
3
3
3
3
3
3
Credits
3
3
3
3
3
3
Credits
3
Credits
6
Credits
-
Total 20 Total 18 Total 3
11
12
Course Description - Credit
iMTM program conducts several courses such as General Education courses (31 credits), Core cours-
es (90 credits), and Free Elective courses (6 credits). Please refer to appendix for the details.
Each digit with the courses indicates the following:
Internship Program
iMTM internship program will enhance students’ professional skills each and every year. The objective
of integrated professional training is to equip our students with:
Year 4
Business
Strategy
Year 1
Customer
Service
Year 2
Organization
Knowledge
Year 3
Management
Registration
For academic
registration, please visit
the website :
www.reg.pim.ac.th
Grading System
Please kindly refer to
appendix given below
for grading system.
E-learning
pimelearning.pim.ac.th
Tuition Fees
Please check the
website for more
information :
www.ba.pim.ac.th
13
Academic
Information:
Students
Important rules :
• Students are mandated to wear school
uniform during all classrooms assigned by
faculty or department.
• Shirts must be tucked in neatly.
• Closed shoes or ankle strapping shoes
for both male and female students.
• All students are strictly prohibited to wear
slippers during office hours of any regular
semester.
• University uniforms can be purchased
at the Xerox shop located on the ground floor
of CP ALL Academy building.
Male student’s uniform :
• Short or long-sleeved white shirt
• Black trouser,
• Black leather belt with a buckle embossed with
the University’s emblem,
• iMTM program tie.
• iMTM Blazer
Student Uniform
Registered iMTM students are mandated
to wear University uniforms as follows :
Female students’ uniform :
• Short-sleeved white shirt with buttons
embossed with the University’s emblem,
• Black knee-length skirt
• Black suede belt with a buckle embossed
with the University’s emblem.
• iMTM program tie.
• iMTM Blazer
Smart Student ID Card :
The PIM ID Card is exclusively designed for
students. It is a contactless smart card that
functions as an all-purpose “smart purse” such as
Student-ID, a Bank ATM card, purchase at any
7-11 convenient stores, purchase at CP Food
World (3rd floor, CP ALL Academy Building)
and purchase at the Retail Link Coffee Shop
(Convention Hall) attributable through a joint
project between PIM and the Siam Commercial
Bank Ltd.
Students are required to submit the following
documents one month before iMTM Student
Orientation Day in order to get their ID card;
• A completed Verification form
• Two Photocopies of Passport
• One inch full-face photograph
• A copy of high school bona fide certificate
Students will receive their PIM ID card on iMTM
Student Orientation Day.
14
Student
Services
and
Supports
iMTM Academic Student Affairs
iMTM Academic Student Affairs is a group of staffs
ergonomically designed to assist our international
students during their academia with no hassle in
dealing with any campus or off-campus pursuit.
Located at CP ALL Academy
Building
10th Floor, Business Administration Office
Contact Person - Jaradjan Sindhuvanik
TEL : +66 (0) 2855 1466
Contact Person - Anuj Shrestha
TEL : +66 (0) 2855 1374
Office hours: 8 a.m. - 5 p.m.
Note : Students are also provided with Academic advisors.
Visa
Prior to Visa Application
As a general rule, International students are required
apply for a Non-Immigrant Visa i.e. category “ED”
to study in Thailand. Applicants should apply for
their “ED” Visa before departing for Thailand at
Royal Thai Embassy or Consulate General in their
home country.
In order to apply for such type of Visa, Applicants
are required to submit the following documents to
the Visa Section at a Royal Thai Embassy;
• A completed Visa application form
• Passport, with remaining validity of not less
than 6 months
• Letter of acceptance from PIM
• Two recent 4 by 6 cm full-face photographs
• Financial statement as determined by the Royal
Thai Embassy
• NOC (No Objection Certificate) from the
Ministry of Education
• Visa application fee.
- Single entry Visa costs 2000 Thai baht
i.e. approx. USD 67
- Multiple entry Visa costs 5000 Thai baht
i.e. approx. USD 167
Note : This application process usually takes 3 official
working days. The entry allows 90 days period of stay in
Thailand.
Post to Visa Application
(Visa Extension / Renewal)
The prospective students upon arrival will receive
full assistance for extension and renewal of Visa
for the period of study at PIM.
15
90-Day Notification
All the International students upon arrival at the
airport are stamped with conditions of entry on
their passport. One such condition is 90-Day No-
tification.
The prospective students must notify their places
of residence to the Bureau of Immigration every
90 days. The notification can be done 15 days
prior or 7 days after expiry of previous 90-Day
Notice.
If any student fails to meet the notification due
date then the prospective student must pay the
penalty of 2,000 baht to the Bureau of Immigra-
tion. The loss of 90-Day report tag (attached in the
passport by Thai Immigration officer at the Airport
or Bureau of Immigration) might lead to additional
penalty of 2,000 baht to 5,000 baht.
Note : If in case, the students leave the country and then
re-enter, the counting of the next 90-day period starts at 1
in every case.
Re-Entry Permit
A permit of either single or multiple re-entry is
PIM Health Care Facilities
PIM Health Care Unit
Located at Aneekprasong (Multi-purpose)
Building, PIM
2nd floor, Multi-purpose Building
Office Hours: 8:00 a.m. to 5:00 p.m.
Registered Nurse Availability : Office hours
Free of charge
PIM Health Insurance
International students are required to purchase
a package of health insurance during their
enrollment at PIM. The insurance allows for use
of medical facilities at a significantly reduced cost
depending upon the insurance package.
The health insurance charge is inclusive in their
respective tuition fee.
All the prospective students are recommended to
consult regarding the insurance package at
Office of International Relations and Office of
Organizational Communications.
obligatory to every Non-Thai who opt to leave
Thailand temporarily. Re-entry can be done at the
Immigration Bureau or at Subharnabhumi Airport
or Don Muang Airport.
Students who apply re-entry permit require the
following documents:
• Re-entry permit form
• One recent 4 by 6 cm full-face photograph
• A copy of the passport containing main
page, departure card, visa page and latest
entry stamp.
• Re-entry fee
- Single Entry – 1,000 baht
- Multiple Entry – 3,800 baht
Note: Those who do not apply for re-entry permit will have
to process for getting a new visa.
*All the Prospective Studends are Recommended to Consult
Regarding the visa at office of International Relations, Office
of Organizational Communications and Academic Affairs.
The students must notify no less than 4 weeks
before expiry of their current visa to allow enough
time to prepare the documents with authorized
signatures.
Required Documents for Visa
extension :
• Bona fide certificate from PIM
• Tuition fee receipt
• One recent 4 by 6 cm full-face photograph
• A photocopy of the passport
• Visa extension fees i.e. 1900 baht approx.
USD 67
Note : A Fine of 500 baht per day, up to a maximum of
20,000 baht will be charged if a visa extension does not
meet the expiry date deadline.
16
Accommodation
Affordable neighboring detached houses, town houses, rooms and condominiums are widely available
to choose outside PIM. In general, the range of the rents starts from 4,500 Baht up to 14,000 Baht per
month (excluding water and electricity charges) for a 20-30 square meters furnished single room with
air conditioning bathroom and perhaps a balcony.
Office of Internations I Relations and Office of Organizational Communications will guide the prospective
students with an array of options for accommodation around the campus.
Note : Apartments require an advance deposit of one or two months’ rent and utility charges depending on the contract.
Electricity in Thailand is 220 volts and 50 hertz.
Please follow the link below for more information
http://www.pim.ac.th/pages/dormitory-chaegwattana
Facility
PIM boasts its magnetism with many tangible and
intangible facilities. PIM facilities exist to support
institution’s core function of teaching, research,
and service. Registered students are allowed to
access the facilities.
Tangible Services :
There are 4 major buildings inside PIM boundary
and are engrossed with various facilities. The 4
major buildings are;
17
Building Number 1
Amnuikan Building
A 3-storey building besides Multi-purpose (Aneek-
prasong) Building
There are a number of administrative offices such
as Academic Affairs, Cross Cultural Center, China
ASEAN Studies Center (CAS) and Office of Inter-
national Relations.
Building Number 2
Convention Hall
A 3-storey building with classrooms and meeting
rooms are available on the second floor. The third
floor has the capacity of accommodating 1,200
people for large convention.
Retail Link Coffee Shop (Muan Chon) :
Located at the right corner of the Convention
Hall for snacks and drinks during office hours.
PIM Souvenir Shop :
Located on the ground floor of the Convention
Hall offering various items.
Service Hours:
Weekdays: 8:00 A.M. - 4:30 P.M.
Public Holidays announced by PIM: Closed
Building Number 3
Multi-purpose
(Aneekprasong) Building
A 3-storey building located behind Convention Hall
This building is a location for Health Care Service
Building Number 4
CP ALL Academy
A 16-storey building located besides Convention
hall for classrooms, office of different faculties and
the Executives. iMTM academic office is located
on the 10th floor.
PIM Library :
The PIM library is located on the 13th floor (12-A)
of the CP ALL Academy Building. The library is
arranged into 3 main sections; Computer Corner,
Study Area and Information Section.
Library Materials :
• Books in English, Thai and English Languages
• Newspapers, Journals, e-Journals
• CDs, VCDs, DVDs, MP3s, Cassette tapes
• Standard “GO” game sets
• Online Database
๐OnlineDatabase“Emerald”:AllPIM
students can access online ‘Emerald’
database free of charge. Username and
Password can be obtained from iMTM
Academic Student Affairs. (English)
๐ChinaNationalKnowledgeInfrastructure
(CNKI). (English and Chinese)
๐CEICdatabase,AEuromoneyInstitutional
Investor Company. (English)
Library Services :
• Lending of books, textbooks, journal
articles, printed media, electronic and
digital materials
• Online library catalog and inter-campus loans
• Computer, internet and search support
• Weekly movie show-time
• Online Database
1
2
3
4
18
Library Regulations :
• Entering the library is permitted only for students
who dress properly.
• Consuming foods and drinks are prohibited.
• Making any loud or unreasonable noise or other
disturbance such as running or talking loud is not
permitted.
• Electronic devices should be used with head-
phones and at low volume.
• In order to use the locker facility, students must
bring the student ID card and contact circulation
counter for the service.
All registered students are allowed to borrow mate-
rials from circulation counter using their respective
ID cards.
Service Hours :
Monday-Friday : 8:00 A.M.-6:30 P.M.
Saturday-Sunday : 10:00-7:00 P.M.
Public Holidays : Closed
CP Food World (Food Court) :
The CP Food World offers freshly cooked lunch
meals from every far-flung gastronomic corner. It
draws its inspiration from closer to home, serving a
broad selection of Thai foods at reasonable prices.
On the 3rd floor of CP ALL Academy building, its
stalls steam, boil, fry and sear fresh ingredients
for a steady stream of famished students, officers
and executives.
Service Hours :
Daily : 8:00 A.M.-5:00 P.M.
Xerox Shop :
Located on the ground floor of the CP ALL
Academy building, serving students with printing,
copying and many other stationary purpose.
Service Hours :
Monday-Friday: 7:00 A.M.-5:00 P.M.
Saturday-Sunday: 7:30-4:00 P.M.
Public Holidays announced by PIM: Closed
Recreation :
Seven Eleven convenient Store :
Located at the entrance of the PIM opens for 24
hours.
Swimming pool and sports :
Students can use such facilities at TARA Park.
How to buy food?
All the registered students can top up their Smart
Student ID Card at “Cash Card Counter” located at
the middle of the CP Food World before locating a
preferred food vendor. Also, if any doubt along the
entrance of the CP Food World is a scanner that
will tell how much cash is left on the card.
Living Cost
(for International students)
An individual student should expect to pay approxi-
mately 15,000 baht per month i.e. around USD 300
to 500 to cover their living expenses. The amount
spent on any recreational activity and social pursuit
varies with student’s interests and budget. Student
should also expect to pay a minimum of 15,000
baht i.e. USD 500 to cover general establishment
costs as in, security deposits, advance rents, basic
furniture, telephone, Internet service provider, etc.
19
Campus Life
As a registered student at PIM, you will have unlim-
ited opportunities to join in the fun, make network,
and be part of campus life. Students are free to join
on their interest with academic, athletic, religious,
recreational, and cultural clubs and organizations
that PIM runs.
PIM with its BA Counseling and Career Devel-
opment for Student Center (BA CCDS) ensure to
assist students with settling into their favorable and
effective learning atmosphere during their campus
life. BA CCDS team consult students with pursuits
such as internship project, training courses prior
to field practice and also, giving advice for future
career path.
Also, PIM provides a team of BA Innovative Cen-
ter (BAIC) supporting students to captivate their
creativity, critical and systematic thinking skills,
making sure every student makes the most out of
their stay at PIM and in Thailand.
Intangible Services
1. Student Information System (SIS): SIS is a
software application to manage student data.
Students can access Students Information
System to :
- Update Personal Profile
- Check Test Score and Grade
2. E-Learning: E-Learning provides learning for
students. Students can use E-Learning
anywhere with Internet access.
Class material, updated announcement
and various forms can be found from
E-Learning. The link is: pimelearning.
pim.ac.th
Event Period
20
Activities inside PIM
PIM Official Events
Activity
1) PIM Games (BA and FBM)
2) Chinese New Year
3) Graduation Ceremony
4) Songkran Festival
5) Teachers’ Day
6) PIM Ideal Student
7) Buddhist Lent Day (Lent candle offering)
8) Activities Day
9) Mother’s Day (H.M. The Queen’s Birthday)
10) iMTM Student Orientation
11) Teacher’s day (BA and FBM)
12) PIM Ideal Student
13) Student Orientation
14) PIM Games
15) Loy Krathong Day
16) Father’s Day (H.M. The King’s Birthday)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
find more information: http://reg.pim.ac.th/registrar/home.asp
21
Activities
outside PIM
Nearby Shopping centers
and Entertainments
PIM is located neighboring many shopping centers and Entertain-
ments such as Central Chaengwattana, Big C Super Market, Tesco
lotus, and Tops Market with numerous means of transportation
that routes to Bangkok city and also several provinces.
Thailand Concerns
People
The current population of Thailand is estimated to
be 68 million people, with about 31 million males
and 33 million females. 94.6% of Thais follow
Buddhism as their religion.
Tradition
Thailand is a kingdom steeped in tradition, featuring
Buddhist temples, exotic wildlife, and spectacular
islands. Along with an intriguing history and a
unique culture that includes delectable Thai food
and massage. Thailand features a modern capital
city, and friendly people who epitomize Thailand’s
“land of smiles” reputation.
Culture
Thai culture mixes strong Indian, Chinese, Cam-
bodian, and the rest of Southeast Asian influence.
Weather
Thailand’s climate can be described as tropical
and its weather is mostly hot and humid across
majority parts of the country throughout the year.
The weather in Southern and Coastal region feature
only two seasons – rainy and dry season while in
central, Northeastern and Northern Thailand (land-
locked provinces) the weather is determined by
three seasons – rainy, dry, and winter. This makes
it easier to understand and plan a trip around.
Language
Thai language is official language of Thailand. Also,
English is widely used, as Thailand is one of the
top Asia’s tourism attractions.
Basic Thai words and Phrases
Thai is a tonal language having 5 tones; low, falling,
high, rising, and monotone. Prior to learning Thai,
one must know that ‘Men’ end the sentence with
‘Krub’ and ‘Women’ end with ‘Kaa’ in polite way
to speak.
Greetings = Sawatdee
Hello (male) = Sawatdee krub
Hello (female) = Sawatdee kaa
Yes = Chai
No = Mai Chai
Mr./Mrs./ Miss = Khun
Thank you = Kop Khun
Never mind = Mai Pen Rai
Where is the rest room? = Hong Nam Yoo Tee Nai
Sawatdee
22
Currency
The everyday currency usage of Thailand is the
“Baht”, divisible into 100 Satangs. The symbol of
ThaiBahtcanbeexpressedinBht,Btand฿.Hard
cash is a preferred tender almost everywhere; also,
Major credit cards are accepted.
Baht bills vary in color and size according
to denomination :
20 Baht 50 Baht 100 Baht
500 Baht 1000 Baht
Thai coins come in 6 denominations :
25 Satang 50 Satang 1 Baht
2 Baht 5 Baht 10 Baht
Thai currency is worth: At current rates
(24 Apr. 16), 1 USD is 34.87 Thai Baht.
(Please check the latest current from Bank of Thailand
website: www.bot.or.th)
Transportation
There are plenty of options for choosing transpor-
tation service depending on passengers’ choice
of budget such as busses, taxis, trains, tuk-tuks,
river ferries, the BTS Sky train monorail system,
motorcycle taxis, vans, and subway. However, the
traffic is congested during peak hours, although
the transportation is easy to find.
Public Transportation
Airport Rail Link
SA Express (Red Line): Makkasan Station to Suvar-
nabhumi (International Airport) Station. (6:00 a.m.
to midnight daily)
SA City Line (Blue Line): Phayathai Station to Su-
varnabhumi (International Airport_ Station stopping
6 stations along the way. (6:00 a.m. to midnight
everyday)
Please check the Website for more information :
http://airportraillink.railway.co.th/th/
MRT Subway
The subway runs from Bangkok’s main railway
station i.e. Hua Lamphong, under two major thor-
oughfares, Rama 4 Road and Ratchadaphishek
Road. The route has 18 stations and 3 interchange
stations connecting to the Sky train. (6:00 a.m. to
midnight daily)
Please check the Website for more information:
www.bangkokmetro.co.th
BTS Skytrain
BTS route helps discover all the interesting sites
and activities surrounding each station.
There are 2 BTS lines:
Silom Line: It runs to south, between the National
Stadium in the Siam shopping area to Bang Wa
in Thonburi.
Sukumvit Line: It runs north to east from Mo Chit to
Bearing. The 2 lines meet at Siam Station and also,
interconnect at two points with the underground
(MRT) – at Sala Daeng and Asok stations. Train
arrives every 3 – 6 minutes or so between 06:30
and midnight. The last train leaves between 11:30
P.M. and 11:50 P.M.
Please check the Website for more information:
www.bts.co.th
Taxi
Taxis in Bangkok are cheap and they mostly run
on natural gas. The taxis are easy to find and also,
it is identifiable because of its bright colors. The
taxis run on meter and one should always ask for
them to turn on the meter.
One should always be aware while paying any
tolls in addition to the meter fare, and it’s between
passengers and the driver to decide if passengers
just pay at the end or if the driver wants you to
pay at each toll booth.
23
Public Van
Public vans go mostly everywhere. It offers savings
over taxi fares. The vans don’t automatically stop at
every van stop. They stop only if someone waves
them or someone is getting off.
Tuk-tuks
Tuk-tuks are a unique Thai form of 3-wheeled
transportation with a metal caged seating 2 to 3
person. Students should be aware of ensuring the
fare (negotiable) with the driver before seating. This
type of transport is only available in Downtown
Bangkok.
Motorcycle Taxis
Motorcycle taxis run for short distances to avoid
traffic. Drivers wear distinctive colored vests (mostly
orange) and are found congregate at key intersec-
tions. The fare is quite similar with Tuk-tuks.
River Ferries
The River Ferries travel the Chao Phraya River from
the Wat Ratsingkhon in the south to the Pakkred,
Nonthaburi (nearby PIM). Tickets cost 15-30 baht
depending on distance. (Runs regularly from 8:00
a.m. to 8:00 p.m.)
Eating and Ordering Foods
Thai food is eaten with a fork and spoon and also,
chopsticks for noodles. Most of the meals are
served in bite-sized slices or chunks obviating the
need for a knife.
The optimal Thai meal is a harmonious blend of
the spicy, the subtle, the sweet and sour. A typical
meal includes a clear soup, a steamed dish, a fried
dish, a hot salad and a variety of sauces into which
food is dipped. Sweet desserts and fresh fruits will
follow later.
Popular Typical Thai Dishes
• Tom Yang Kung – Spicy soup with lime-juice,
lemon grass, mushroom and shrimp.
• Khao Phat – Fried rice (beef/nhua, pork/moo,
chicken/gai)
• Khao Man Gai – Sliced boiled chicken over
marinated rice
• Khao na pet – Roast duck over rice
• Kuay-tiaw nam – Soup with rice noodle, meat,
and vegetables
• Pad-Thai – Stir fried noodle
Thailand Do’s and Don’ts
Thailand Do’s
• Do respect all Thai Royal family images.
• Do respect all Buddha images.
• Do dress properly while visiting temple/palace.
• Do remove your shoes before entering a
temple, somebody’s house and even
some shops.
• Do treat monks with high respects.
Girls are not allowed to touch a monk.
Thailand Don’ts
• Don’t show disrespect towards the
Thai Royal Family.
• Don’t cross your legs when you are in the
presence of a monk.
• No Public Display of Affection (PDA).
• Don’t touch a Thai person’s head or ruffle
their hair.
• Don’t take Buddha images out of the country.
It is illegal unless you are given a consent.
• Don’t overstay your visa.
24
Attraction :
Thailand’s attractions are diverse and each provides
a rewarding and memorable experience in its own
way. Its reputation for pleasure-seeking attracts
thousands of holiday-makers. It’s a country rich
with culture, history, smiling locals, and some in-
teresting quirks.
Thailand Market Guide
Markets in Thailand offer intriguing shopping expe-
riences. There is at least one open in your locality
at every hour of the day. Fresh flower markets open
as the clock strikes midnight. At the break of dawn,
the produce markets are in full swing. Then there are
the day markets, flea markets, and floating markets
selling everything you could imagine.
The markets offer a slice of local life and a great
opportunity to sample the kind of food you won’t
find in most restaurants. They are all a shoppers’
delight with a bargainers’ challenge and an explor-
er’s adventure.
Popular Day Markets in Thailand
Chatuchak Weekend Market (Bangkok) :
Chatuchak market has reached an ultimate status
as a must-visit place for tourists. The market is
home to more than 15,000 market stalls. Therefore,
Chances are you will end up spending at least half
a day so it is a good idea to prepare a few things
to ascertain that your shopping experience is an
enjoyable one.
Ko Kret (Nonthaburi) :
Ko Kret is home to centuries-old temples, a great
weekend market and a Mon community known for
its handmade earthen clay wares. The market is
formed by a narrow lane of wooden shophouses
and homes hanging over the river selling mostly
earthenware pottery, but also souvenirs, handicrafts,
and knickknacks.
Popular Night Markets
in Thailand
Khao San Road (Bangkok) :
Khao San Road, also known as the center of
backpackers is fun, tacky and also, useful things
to spend your baht on. Every evening, a lot of Thai
traders, women and men alike thrive to this place
and start selling their creatively hand-made prod-
ucts such as designed clothes, T-shirts, fashion
accessories, etc. The road is filled with countless
budget guest houses and mid-range hotels, Internet
cafes, clubs, restaurants, bookshops, market stalls,
and much more.
Asiatique the Riverfront (Bangkok): It is known for
the combination of two most popular shopping
experiences in the city: a night bazaar and a mall.
It boasts the cluster of a modern lifestyle featuring
shopping, dining, sightseeing, activities, and events.
Popular Floating Markets
in Thailand
Bang Noi Floating Market (Samut Songkhram) :
This hundred years old floating market has an
idyllic charm. The market offers a wide selection
of fresh fruit and vegetables. This is a great market
to float back in time and feel the currents of Thai
riverside life.
Khlong Lat Mayom Floating Market (Bangkok): The
market has a very authentic charm where you can
sit on tiny stools and try the kuai teiw rua (boat
noodles) or khanom chin (rice vermicelli) with a
variety of sauces, fish or sweet coconut.
25
Emergency Hotlines
Tourist Police Center-1155
Tourism Authority of Thailand-1672
Emergency Police Line-191
Local and International CallS
The entire telephone numbers for local and long
distance calls within the country have 9 digits while
the mobile phones have 10 digits.
• To call within Bangkok, it is 0 + 2 + numbers, for
examples 0 2323 2323.
• To call outside Bangkok (Province), it is 0 + area
code + numbers, for example 0 34533 676.
• To call mobile phones, it is 0 + 8 + numbers, for
example 089 878 8388.
• The international dialing code for Thailand is +66.
Note : Mobile network operators’ outlets such as True Move
H, DTAC, and AIS are located throughout the country easily.
SIM Cards for such network operators are also available at
7- Eleven and mobile shops.
January
February
March
April
May
June
New Year’s Day
Chinese Lunar New Year’s Day
Makha Bucha Day
Chakri Memorial Day
Songkran Festival Day
National Labour Day
Coronation Day
Royal Ploughing
Ceremony Day
Visakha Bucha Day
July
August
September
October
November
December
Asarnha Bucha Day
Buddhist Lent Day
Mother’s Day or H.M. The Queen’s Birthday
-
Chulalongkorn Memorial Day
-
Father’s Day or *H.M. The King’s Birthday
Constitution Day
New Year’s Eve
Public Holidays and Festival
Generally, there are about 17 National Holidays in Thailand.
Please see the table below for the details.
Source : Bank of Thailand (2016)
https://www.bot.or.th/Thai/FinancialInstitutions/FIholiday/Pages/2016.aspx
Note : Excluding Bank’s holidays
Contacts PIM
85/1 Moo 2, Chaengwattana Rd., Bang-Talad,
Pakkred, Nonthaburi, 11120 Thailand
Tel: 02-855-0000
Email: [email protected]
Facebook: www.facebook.com/pimfanpage
26
Appendix
Course Description
MI 59101 Business Managerial
Marketing 3(3-0-6)
Prerequisite : None
Definitions and terms in marketing. Conduct of
internal and external environment, which affect
marketing management, strategic planning of mar-
keting management, analysis of the most appro-
priate competitive marketing, consumer behavior,
marketing research, concept of segmenting, tar-
geting, and positioning (STP), strategic marketing
mix for business management, role of new market-
ing management in business, economic, and inter-
national marketing.
MI 59102 Business Managerial
Accounting 3(3-0-6)
Prerequisite : None
Roles and importance of accounting, accounting
process, accounting report, financial report analysis,
analysis of business environment for accounting
planning and application of accounting information
for the benefit of business management.
MI 59103 Strategic Organizational
and Human Resource
Management 3(3-0-6)
Prerequisite : None
Concepts and principles of organizational admin-
istration and human resource management; admin-
istration functions, organizational cultures, organi-
zational structures, conflict and change management,
human resource management strategies, manpow-
er planning, sources of recruitment and selection,
compensation management, welfare services,
performance appraisals, trainings, labor relations,
and employee retention.
MI 50104 Modern Trade Business
Management 3(3-0-6)
Prerequisite : None
Definitions and importance of modern business
management. Types of modern trade business,
business policies, and business strategies. Business
trends in domestic and international markets. Lo-
cation and business format. Store layout as well
as interior and exterior store designs. Advantages
and limitations of each type of store layout. Roles
of digital and online media to modern trade business
management.
MI 50105 Business Managerial
Economics 3(3-0-6)
Prerequisite : None
Economic principles, demand and supply analysis,
production and cost analysis, market structures,
economic pricing, risk analysis, project evaluation,
and applications of economic concepts in business.
27
MI 59206 Applied Statistics for
Business Decisions 3(3-0-6)
Prerequisite : None
Concepts of statistics in business and types of
business information, statistics used for planning
and business decision making, statistical data
analysis as well as application of descriptive and
inference statistics for planning and business de-
cisions.
MI 59207 Logistics and Supply
Chain Management 3(3-0-6)
Prerequisite : None
Roles of logistics and supply chain in the economy,
domestic and international logistics operations,
customer services, information technology system,
transportation, warehouse and inventory manage-
ment, purchasing, material resource management
and forecasting, logistics management, and global
logistics management.
MI 59208 Business Managerial
Finance 3(3-0-6)
Prerequisite : None
Insight into importance and meaning of business
managerial finance, roles and duties of finance
manager/executive, such as financial planning,
forecasting, and analyzing. Financial market in
Thailand, i.e. money market, capital market, finan-
cial institutions and their roles. Types of loan and
related borrowing costs. Working capital manage-
ment and capital budgeting. Dividend policy and
time value of money. Application in current envi-
ronment of local economic situation as well as the
financial management in international business
atmosphere.
MI 59209 Business Operations
Management 3(3-0-6)
Prerequisite : None
Concepts and strategies of production management
and business operations, production planning,
production forecasting, production scheduling,
material resource planning, product design, and
productivity improvement, technology management,
quality control, inventory management, project
management, environmental management, and
pollution control.
MI 59310 International Business
Management 3(3-0-6)
Prerequisite : None
International business management principles and
techniques. Business environment analysis, other
aspects and restrictions required for operating in-
ternational business:- foreign economic, socio-cul-
tural, political, and legal restrictions. International
dimensions of management including strategic
organizational management, marketing manage-
ment, financial management, human resource
management, as well as ethical management.
Challenges and constraints regarding trade and tax
policies.
MI 59311 Business
Entrepreneurship 3(3-0-6)
Prerequisite : None
Concepts and classifications of entrepreneurs,
characteristics and skills of entrepreneur, develop-
ment and evaluation of opportunities for operators,
enhancing creativity of entrepreneurs, roles and
responsibilities of partners in creation, new busi-
ness, operational production management, financial
term of working capital management, marketing
management, organizational design, development
plan for a new business, process of creating new
business ethics in the management of enterprises
and other issues such as environmental and social
responsibility.
28
MI 59312 Business Research
3(3-0-6)
Prerequisite : None
Research methodology both qualitative and quan-
titative methods. Research planning and design.
Research tool selecting and creating, sampling
method choosing, population size calculating, data
collecting, data analysis by using parameter and
non parameter statistics, including programmed
packaged application for data analysis. Critical
thinking skills for business management.
MI 59313 Business Laws 3(3-0-6)
Prerequisite : None
Laws, rules and agreements in business. Laws on
the establishment of business organizations, busi-
ness investment, business activities. Laws relating
to financial instruments. Laws relating to domestic
and international modern trade business. Analysis
of case studies regarding modern trade business.
MI 59414 Modern Strategic
Management 3(3-0-6)
Prerequisite : None
Definitions, theories, principles, advantages and
types of modern strategy. Analytical techniques for
internal and external situations of business enter-
prises, implementations of strategy, controlling, and
evaluation measures, impacts of digital and cyber
space on strategic management, and modern man-
agement techniques for efficient managing strate-
gies.
MI 59115 Sales and Service
Standards for Modern Trade
Business 3(3-0-6)
Prerequisite : None
Introduction of sales and service standards, defi-
nitions, salesperson qualifications, career path and
proper preparation steps. Consumer insights, con-
sumer decision making process, selling steps and
presentations, sales person’s service process during
and after sales, and unforeseen problem handling.
Knowledge on sales data and records, staff mon-
itoring, sales management, and career ethics.
MI 59217 Customer Behavior and
Customer’s Need Analysis
3(3-0-6)
Prerequisite : None
Consumer behavior principles and theories, types
of target group, consumer needs, decision making
process and buying behavior. Problem identification,
information search, alternatives evaluation and
buying decision making, post-purchase (buying)
evaluation. Internal and external factors that influ-
ence customer buying behavior. Roles of digital
and online media toward consumer behavior, in-
cluding store adaptation for customer response
and customer satisfaction.
MI 59218 Merchandise
Management for Modern Trade
Business 3(3-0-6)
Prerequisite : None
Principles of Merchandise management for modern
trade business, classification of products, presen-
tation tools, strategy for attracting and convincing
customers, product management) including product
purchasing, checking displaying, storing, returning
and changing, product daily report, and product
report analysis for managing business.
29
MI 59219 Product and Service
Innovations for Modern Trade
Business 3(3-0-6)
Prerequisite : None
Definitions and types of innovation and service.
Process which leads to creating knowledge on
innovation. Product innovation and service innova-
tion life cycle. Purposes and impacts of product
and service innovation. Intellectual property right
registration and violation. Prosecuting intellectual
property crimes. Preparation for technological
changes and rapid alteration of consumer needs
in order to surpass competitors.
MI 59321 Business Forecasting
and Analysis 3(3-0-6)
Prerequisite : None
Applying current data, historical data, as well as
direct experiences to forecast what will happen in
the future. Analyzing forecast outcomes to find out
business trends or other factors that may have
affect on business performance planning, goal
setting including market size and demand to de-
crease future market uncertainty while increase
competitiveness.
MI 59322 Integrated Marketing
Communication 3(3-0-6)
Prerequisite : None
Integrated marketing communication process, ben-
efits of marketing communications and Marketing
mix. Budget planning for marketing activities; ad-
vertising, media planning, sales promotion, public
relations, and personal selling. Marketing effective-
ness evaluation and marketing communication
ethics.
MI 59424 Strategic Leadership for
Entrepreneurs 3(3-0-6)
Prerequisite : None
Definitions and significance of entrepreneurial lead-
ership, leadership traits and ethics, effective orga-
nizational design, vision development, employee
motivation, human resource policy implementation,
teamwork monitoring, conflict management, nego-
tiation, collaborative problem solving, business
decision making, and effective leadership.
MI 59116 Work-based Learning in
Modern Trade Business
Management 1 3(0-40-0)
Prerequisite : None
Systematic practice of modern trade business
preparing students for actual workplace conditions.
Work-based learning focusing on basic in-store
operations such as product display, sales and
service, stock monitoring and replenishment, etc.
under close supervision of both academic advisor
and business trainer. Evaluation will be made based
on time attendance, paper, and overall performance.
MI 59220 Work-based Learning in
Modern Trade Business
Management 2 3(0-40-0)
Prerequisite : MTI 1202 Work-based Learn-
ing in Modern Trade Business Management
1 or approved by dean
Business internship in Thailand or overseas work-
place. Work-based learning focusing on office
management and marketing management such as
sales analysis, basic accounting, organization man-
agement, basic personnel administration, etc.
Evaluation will be made based on time attendance,
paper, and overall performance.
30
MI 59323 Work-based Learning in
Modern Trade Business
Management 3 3(0-40-0)
Prerequisite : MTI 2204 Work-based Learn-
ing in Modern Trade Business Management
2 or approved by dean
Business internship in Thailand or abroad. Work-
based learning focusing on entrepreneurship or
how to become business executive. Example of
topic: content management, profit and loss man-
agement, research to improve business perfor-
mance, financial and accounting report analysis.
Evaluation will be made based on time attendance,
paper, and overall performance.
MI 59425 Work-based Learning in
Modern Trade Business
Management 4 6(0-40-40)
Prerequisite : MTI 3203 Work-based Learn-
ing in Modern Trade Business Management
3 or approved from dean
Systematic practice of modern trade business in
actual business establishment. Work-based learn-
ing focusing on management of modern trade or
related businesses, market analysis, data analysis
for sales forecasting, financial management, human
resources management, etc. Evaluation will be
made based on time attendance, paper, and over-
all performance.
MI 59326 Franchise Management
3(3-0-6)
Prerequisite : None
Definitions, types, advantages and disadvantages
of franchise business. Management process of fi-
nancing franchises. Analyzing current situation and
feasibility of franchise business as well as running
franchise with ethics.
MI 59327 Customer Relationship
Management 3(3-0-6)
Prerequisite : None
Definitions and significance of customer relationship
management, steps of customer relationship man-
agement, existing customer retaining strategy and
new customer expansion strategy. Roles and ob-
ligations for executive, employee, technology, and
information influence upon customer relationship
management, including customer relationship man-
agement techniques for competitive advantage and
customer satisfaction in modern trade business.
MI 59328 Marketing Promotion
for Modern Trade Business
3(3-0-6)
Prerequisite : None
Knowledge of modern trade market environment
and competitiveness analysis, target customer
identification and market positioning. Introduction
of marketing mix strategy development, in-store
and out-of-store promotions, sales promotion,
public relations, and special activities to drive
modern trade business growth.
31
MI 59329 Networking and
Competitive Advantage Strategy
3(3-0-6)
Prerequisite : None
Insight into definitions and important factors in
establishing business networking, methods of set-
ting up practical networking models, related prob-
lems and barriers from networking and methods of
solving such challenges. Forthcoming trend of
networking in modern trade business and new
competitive advantage strategies.
MI 59330 Product and Brand
Management 3(3-0-6)
Prerequisite : None
Importance and concept of product and brand
management, which are related to product classi-
fication, product life cycle, product design, new
brand’s development, pricing, factors influencing
brand success, effective communication tools to
create brand awareness, as well as strategies to
promote strong brand equity.
MI 59331 Supply Chain Strategy
for Competing in the Global
Market 3(3-0-6)
Prerequisite : None
Roles of logistics and supply chain in globalization,
supply chain strategy and value chain, factor driv-
en supply chain improvement, integrated supply
chain, integrated information technology, supply
chain collaboration. Key success factors in supply
chain management, supply chain performance
measurement, trends and current supply chain
situations.
MI 59332 Sustainable Logistics
Management 3(3-0-6)
Prerequisite : None
Integral concepts for sustainability of logistics,
supply chain, transportation, production, procure-
ment, storage and warehouse. Green product de-
sign and packaging, reverse logistics and reuse,
waste management technology, direction of sus-
tainable logistics development, and related case
studies.
MI 59333 Procurement
Management and Global
Sourcing 3(3-0-6)
Prerequisite : None
Importance and purpose of procurement. Roles of
procurement management affecting logistics and
supply chain. Purchasing principles. International
Purchasing Strategies. Financial management for
Procurement. Procurement processes. Evaluating
and comparing strategies: pricing, product, quality,
etc. Negotiation tactics. Supplier agreement and
supplier relationship management. New Information
technology for procurement. Procurement perfor-
mance measurement. Procurement ethics.
MI 59334 Food Culture and
Behavior of Asia 3(3-0-6)
Prerequisite : None
National foods and consumption cultures of various
countries in Asia, especially ASEAN countries. In-
troduction of raw materials and seasonings, criteria,
limitations, table manners and etiquettes, table
arrangement and consumption behaviors.
MI 59335 Business Plan for
Entrepreneurs 3(3-0-6)
Prerequisite : None
Methods of setting up business plan by emphasiz-
ing on how to write the concrete business plan in
systematic and practical manner for both new and
existing entrepreneurs and how to present business
plan to get cooperation and financial support.
32
MI 59336 New Product and
Service Development 3(3-0-6)
Prerequisite : None
Definitions and importance of new product and
service development, which involves analyzing and
estimating the business trends and market de-
mands, leading to idea development, product,
service development and bringing new product and
service to the market.
MI 59337 Change Management
3(3-0-6)
Prerequisite : None
Fundamentals of managing change: - Definitions,
importance, objectives, causes, and benefits of
change, as well as roles of change leader and
employees during change, change management
framework, effective communication guidelines, and
change management success factors.
MI 59338 Business Negotiation
and Conflict Management
3(3-0-6)
Prerequisite : None
Essential concepts, principles and techniques for
effective business negotiation, i.e. the Methods of
applying appropriate negotiation strategies and
handling common problems and conflict in business
organization. Fundamental knowledge and frame-
work of conflict analysis, leading to successful
solution as well as important roles of manager/
executive in conflict management.
MI 59339 Strategic Marketing
Management for Entrepreneurs
3(3-0-6)
Prerequisite : None
Concepts and importance of strategic marketing
for entrepreneurs, analysis of various environmen-
tal factors that impact on the marketing plan,
strategic management of enterprises both inside
and outside of organization, effective management
and marketing operations.
MI 59340 Consumer Behavior in
Global Market 3(3-0-6)
Prerequisite : None
Definitions, importance theories and types of con-
sumer behavior in the global markets, as well as
factors influencing consumer decision making
process.
MI 59441 Current Situation in
Modern Trade Business
Management 3(3-0-6)
Prerequisite : None
Discussion on case studies or seminars regarding
current situations or issues in modern trade busi-
ness management. Integration and application of
knowledge to solve the issues in certain manage-
ment areas such as marketing, human resource,
finance, as well as domestic and international
regulations. Experts may be invited to give lecture
in specialized topic.
MI 59442 Selected Topics in
Modern Trade 3(3-0-6)
Prerequisite : None
Selected topics regarding modern trade business
management and other related topics. The specif-
ic content may vary from year to year and from
market’s need.
33
MI 59443 Enterprise Architecture 3(3-0-6)
Prerequisite : None
Foundational aspects of Enterprise Architecture including concept, principles, roles, elements, Business
processes and organizational structure. Integration of information technology with vision and business
strategies and how to apply it. Tools and techniques to effectively design, implement, and maintain
enterprise architecture to achieve organization goals as well as success factors and risks of Enterprise
Architecture implementation.
Grading System
Letter Grades are used in order to display the academic standing of the students’ with the
following meaning and value:
Letter
A
B+
B
C+
C
D+
D
F
ACC
AU
I
P
S
U
W
Meaning
Excellent
Very Good
Good
Fairly Good
Fair
Poor
Very Poor
Fail
Accredit
Audit
Incomplete
In Process
Satisfactory
Unsatisfactory
Withdrawal
Value
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0
-
-
-
-
-
-
-
Grades are computed at the end of each semester and it may include;
• Assignments, • Quizzes, • Class Participation,
• Attendance, • Mid-term and, • Final Examination.
These requirements may vary with the concerned lecturer.
