By: Paige Pledger, Heather LaRocque, Emma Sackett, Kaylee Landry
Summer 2012
Pin-Up Trend
Figure 1 Fig. 2
Figure 3
Customer Profile Name: Ruby Hart
Age: 22
Gender: Female
Annual Income: $35,000
Education: Bachelors degree in Fashion Design and Business
Location: San Francisco, CA
Marital Status: Single
Occupation: Works at a trendy boutique called, Bee Mine
Family Size: 2 older brothers and parents still married
Leisure Activities: Shopping, going to the beach, playing the piano
Vacation/Travel: Loves to go on trips with her girl friends every
Winter to different places around the country
Favorite Designers: Bebe, Betsey Johnson, and Guess
Favorite Stores: Forever 21, Target, and Nordstrom
Figure 4
Psychographics • Women between the ages of 20 and 25 • Active lifestyles – always on the go • Loves to craft and bake cookies and cupcakes • Shops at nature food stores • Recycles and rides her cruiser bike • Drives a VW Bug car • Volunteers for children’s programs • Do it yourselfer • Her job is something creative that she enjoys going to
everyday and she could be anything from a coffee barista to a small boutique owner.
Figure 5
Mapping out the trend Innovators: Fashion icons such as
celebrities and designers
Early Adopters: Outgoing and confident women, people working in fashion
Early Majority: Everyday young and flirty women (College Students, young working class)
Late Majority: High school students, people afraid to experiment with style
Laggards: Children as kids wear styles start to become available.
Quality and Potential
• Major Trend: We believe that this trend can cross over into different categories and re-occur for many years to come. Everyone can put their own twist on pin-up by mixing this trend with different styles and pieces.
Figure 6 Figure 7 Figure 8
TREND ANALYSIS
Focus on: v Wedge Sandals v High Waisted Shorts
v Flirty Swimsuits
v Cropped Cardigans Figure 9
Fig. 10
Wedges
Figure 11
Figure 12
Flirty Swimsuits
Figure 13
Figure 14
High Waisted Shorts
Figure 15
Figure 16
Cropped Cardigans
Figure 18
Figure 17
Fabrics
Cotton
Polyester/Spandex Blend
Cotton: Perfect for everyday clothing. • Lightweight • Comfortable • Machine washable Poly/Spandex Jersey: • Non-absorbent • High elastic recovery • Machine washable
Co5on twill weave denim in a dark navy
Polyester/ spandex plain jersey knit in red
Co5on Slack-‐tension Weave in light pink
Figure 19
Colors
Pretty in Pink
Ivory White
Vanilla Ice Cream
Navy Blue
Lustrous Red
Figure 20
Promotions
Dior – Spring 2011 Figure 21-‐23
Guess - Spring 2011
Figure 24-‐25
Bebe - Spring 2011
Figure 26-‐27
What’s Next We believe that after the Summer of 2012 season our trend is going to fade out during the Winter and then come back with a more diverse target market in the spring and summer of 2013.
Possibilities • Children's clothes
• Accessories
• Interior décor
• Shoes
• Makeup
• Hairstyles
Limitations to the trend
• People who live in colder climates
• People who aren’t fashion risk takers
• Not for most men • Not for elderly women
• Not for pets J
Figure 28
Trend Board
Figure 29
References
Kate Upton sexy Guess Spring/Summer 2011 ad campaign. (2011). Retrieved February 18, 2011, from http://slumz.boxden.com/f218/kate-upton-exy-guess-spring-summer-2011-ad-campaign-1488864/
(Figures 2, 9, 15, 20, 24, and 25) Fashion Week: Day seven in photos. (2011). Retrieved March 9, 2011, from
http://blog.nj.com/fashiontoday/2007/09/fashion_week_day_seven_in_phot.html
(Figure 1) Diane Kruger. (2011). Retrieved March 8, 2011 from
http://www.glamour.com/fashion/2011/02/diane-kruger-cover-shoot-photo-gallery#slide=5
(Figure 3) Cherry Swimsuit. (2011). Retrieved March 8, 2011 from
http://www.stylehive.com/tag/pin-up (Figure 4)
Ashley Olsen pinup. (2011). Retrieved March 9, 2011, from http://hollywoodismyhood.wordpress.com/2008/11/03/celebrity-pin-ups/ashley-olsen-pinup/
(Figure 5) The Vanities Girls - 50's-style pin-up photos list. (2011) Retrieved March 9,
2011, from http://www.listal.com/list/vanities-girls-50sstyle-pinup
(Figures 6 and 7) Vogue Paris June/July 2009 - Anja Rubik. (2009). Retrieved March 9, 2011,
from http://voguearchives.onsugar.com/Vogue-Paris-JuneJuly-2009-Anja-Rubik-3341323
(Figure 8) Chiffon cheetah print blouse, high waisted shorts. (n.d.).Retrieved February
20, 2011, from http://lookbook.nu/look/460361-Slow-cheetah-come-it-s-so-euphoric-no-matter-what-they-say
(Figure 10)
The look for less: The corset. (2011) Retrieved February 21, 2011, from http://blogs.smarter.com/fashion-beauty/2010/04/14/the-look-for-less-the-corset/
(Figure 11) Shoes pedia: Espadrilles shoes. (2011). Retrieved February 27, 2011, from
http://shoes-pedia.blogspot.com/2010/05/espadrilles-shoes.html (Figure 12) Fashionable people, questionable things. (2011). Retrieved February 27, 2011, from
http://fashionablethings.com/page/18/?pages-list (Figure 13) Starpulse top 10 red-hot romantic (2007). Retrieved February 20, 2011, from
http://www.starpulse.com/news/index.php/2007/11/05/starpulse_top_10_red_hot_romantic_movies
(Figure 14) Nautical high waisted shorts. (2011). Retrieved March 9, 2011, from
http://www.unique-vintage.com/sale-stop-staring-black-with-gold-buttons-nautical-high-waisted-shorts-p-7897.html
(Figure 16) Kendall Jenner photo shoot - The Hollywood gossip. (n.d.). Retrieved March 9, 2011,
from http://www.thehollywoodgossip.com/gallery/kendall-jenner-photo-shoot/
(Figures 17, 18, and 19)
Dior 2011 spring summer women show. (2011). Retrieved February 21, 2011, from http://burberryluggage.isgreat.org/2010/11/dior-2011-spring-summer-women-show/
(Figures 21, 22, and 23) Bebe Spring/Summer 2011. (2011). Retrieved February 21, 2011, from
pichaus.com/tabbers-dioni-photography-dioni-@ bc4f016c7b04a801c4e99cc65cf9b2db/
(Figures 26 and 27) The ultimate fashion blog. (2011). Retrieved March 9, 2011, from
http://www.fashionus.com/page/2/ (Figure 28) Alessandra Ambrosio is plastic fantastic. (2011). Retrieved March 9, 2011,
from http://www.styletraxx.com/2011/02/alessandra_ambrosio_is_plastic.php
(Figure 29)