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Pingtel SIPxchange
SIP-based Enterprise IP Voice System
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te Co 00
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Presentation Overview
Current product marketplace
Alternatives
SIPxchange overview
System architecture
Advantages of Pingtels SIP-based system
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Ok, Who is Building What (complete systems)?
Switched
All IP
(TDM onPSTN GW only;
server-basedswitch software)
Proprietary
Standards-based(Particularly SIP)
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Why Does This Matter?
Traditional telecom system architectures: Black box (switch) provides all functionality Phones are dumb terminals
Reminiscent of mainframe architecture
Softswitch/gatekeeper
(IP) CentrexIP PBXPBX
Mainframes lacked innovation.Flexible desktops & application servers won.
The same will happen in VoIP.
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In the Data World, Computers (not Terminals)Use Targeted Servers
MP3.com
CRM/SFA
aol.com InstantMessenger
amazon.com
yahoo.com
HTML
Java
Flash
MP3
Cookies
doubleclick.com
Active X
virtualcart.com
Intelligent clients
Intelligent servers
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SIP Dumps the Traditional Telecom Modelin Favor of the Internet Way
IP PBX
IP / PSTN
gateways
IP phones become extensible clients
IP messaging
realnetworks.com
Switchboard.com
pingtel.com
.NetMySAP.com
HTML JavaMP3
XML
Peer-Peerapp & data exchange
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Example:Presence-based Calling
Dan lifts handset.
Java app on phone
sends SIP presenceto SIP IM server.
(Dan Petries phone)
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Mainframes/SNA over IP Didnt Get the Apps.VoIP Host/Terminal Systems Wont Either.
Make your VoIP move count.
Move to a foundationthat carries you for
the next 20 yearsnot the previous 20.
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Pingtels Fully Integrated SIP IP PBX Solution
xpressaSIPEthernet phones
instant xpressaSIPWin-softphones
Analog stationadapters
Communications serverMedia / messaging server
Configuration management server
Remote location
V
V
(SIP LD service provider)
my.pingtel.com
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Building Extensible IP Phones (Clients) Is Key
32-bit WindowsNetscape licensing model
(free for personal use)
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Pingtel xpressais The Intelligent SIP Phone
Business-grade IP Ethernet phone
Open Java framework for services, applicationsand management with companion PC software (patent pending)
SIP call control
Award winning, functional,
customer-appealing design Cisco LAN power or external
power insertion module
Built-in Java apps for corefeatures
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Pingtel Also Provides Desktop SIP .dll forPC-Phone Linkage
Direct, peer-to-peerlink between PC
and xpressa phoneacross the LAN
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Remember This Picture?
IP PBX
IP / PSTN
gateways
IP phones become extensible clients
IP messaging
realnetworks.com
Switchboard.com
pingtel.com
.NetMySAP.com
HTML JavaMP3
XML
Peer-Peerapp & data exchange
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Want To See All This Cleverness At Work?
DEMO
TIME!
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Pingtels Fully Integrated SIP IP PBX Solution
xpressaSIPEthernet phones
instant xpressaSIPWin-softphones
Analog stationadapters
Communications serverMedia / messaging server
Configuration management server
Remote location
V
V
(SIP LD service provider)
my.pingtel.com
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SIPxchange Server Components
Communications server bundle
SIP proxy SIP redirect / registry
Application server
Media / messaging server Voicemail
Auto attendant, IVR
XML-driven application logic
Management server Server configuration
Endpoint configuration Initial, and ongoing
Configuration, and software updating
Can all run on same, or separate computers Recommend one computer per package
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SIPxchange Server Software
Software running on Intel server hardware platforms
Linux (beta, release 1.0)
Red Hat 7.2
Windows 2000, XP server (post release 1.0)
Hardware supplied by Pingtel
CD-ROM versions 4Q2002
Scale and fault tolerance achieved with multi-serverinstallations
Release 1.5
S P C S
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ForkingProxy
SIP message forwarding Forking delivery
Delivers SIP messages tomultiple user agents
Parallel & serial
Message routing state When needed
Authentication APIs for 3rd parties at
various points in messageforwarding process (v2)
Call (session) accounting
SIPxchange Communications Server
Communications server
Registry /Redirect
SIP message routingtables
Between UAs To PSTN gateways
(Including gatewayup/down rerouting)
To SIP service provider Dial plan definition ENUM lookups
Per-user find-me / follow-me information
XML-described routingrules (extensible)
User agent credentialstorage
APIs for 3rd party lookupservices
StatusServer
SIP subscribe /notify service
Generic service Provides specific
functions in PBX
Accessed only viaSIP messages
B i C ll Ill i
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?
5. Any 3rd party app processing?
Basic Call Illustration
RegistryRedirect
ForkingProxy
Local Gateway
Premises Gateway
INVITESip:[email protected]
INVITESip:[email protected]
3. Send SIP message
302
6. Continue SIP messaging to complete call setup1. Collect dial string in phone 33122. Any 3rd party Java app processing??
4. Determine next-hop for message
!
I2 orpartner Univ.Gateway?? Network GW
CommercialSIP LD network
Provider(L3, WCOM)
SIP LD trunk
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Features(Example: Multi-station Appearance)
MWI
HTTP
SMTPClient
RegistryRedirect
ForkingProxy
Media/Voicemail
ScriptsPrompts
Messages
SIP
Sip:[email protected] Sip:[email protected]
REGISTERREGISTER
REGISTER
To: sip:[email protected]
Contact: sip:[email protected];answer=immediate>;q=0.8
To: sip:[email protected]
Contact: sip:[email protected]>To: sip:[email protected]: sip:[email protected]>
M lti l St ti A
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Multiple Station Appearance(a/k/a Parallel SIP Forking)
MWI
HTTP
SMTPClient
RegistryRedirect
ForkingProxy
Media/Voicemail
ScriptsPrompts
Messages
SIP
Sip:[email protected] Sip:[email protected]
INVITEsip:[email protected]
INVITERing Ring
CANCEL 200 OK
INVITEsip:[email protected]
Ring
(Redirect)
200 OK
ACK
Contact: sip:[email protected]>;q=1.0
Contact: sip:[email protected]>;q=1.0Contact: sip:[email protected];answer=immediate>;q=0.8
SIP S b ib / N tif S I
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SIP Subscribe / Notify Server IsPowerful New System Element
Subscribe/notify server
Subscribe(SIP URLs
of buddy listsip:ua1@domsip:ua2@dom)
Registersip:ua1@dom
OffHookevent
Registersip:ua2@dom
Subscribe
Subscribe
Notify
Other subscribers
Wh t D Thi M ?
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What Does This Mean?Best of the Old, Plus Extraordinary New
Wide PBX feature list in product
APIs and use of standard protocol enables broadcustomization
New applications using protocol fit in naturally
MS Messenger, presence,
3GPP
Audio platforms
Plus, IETF-driven advances also fit in naturally
VoIP conferencing bridge project (Yale / Columbia)
PBX F t Li t
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PBX Feature List Auto-answer / intercom Call forward
Busy/no-answer Call transfer
Blind & consultative Call log / history with redial Call status display per-line (GUI) Call waiting / retrieve (GUI) Called / calling number ID (CLID, CNID) DID, DOD Caller-ID ring Priority alerting Do not disturb Directory dial from phone (LDAP) Dynamic call forwarding DTMF generation / collection
In- and out-of-band (RFC 2833) Hold / retrieve 5-way conference calls (bridged on phone; GUI/wizard UI) Full-duplex speakerphone GUI phonetop help screens
Hotline / ringdown Local digit collection
SIP message direction via station-side digitmaps Multiple message waiting indicators
Phonetop message detail display Multiple line appearance Music on hold (customizable to use any .wav file) On-hook dialing Privacy ( / ignore incoming) Ring tone customizable SIP server failure detection & fail-over to standby server Speed dial capabilities Time / date display from network (SNTP) Advanced audio processing
Packet loss replacement, jitter, wideband codec (future) G.711, G.729, GIPS codecs Automatic bandwidth selection Comfort noise generation (optionally configurable) Volume controls separate (handset, headset, ringer,
speakerphone) User interface wizards
Network, call handling, time/locale, volume/contrast, Browser-based dialing
SNMP support in devices
Call admission control
Call accounting (CDR per-call) Call route selection
(Route to gateway)
Including SIP long distanceprovider
Dial plan management Multiple station appearance
(Forking proxy)
(Parallel & Serial)
Multi SIP server operation
Off-premises extensions
Standby IP/PSTN gateway
M di S T k Ad t f
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Media Server Takes Advantage ofSIP Environment
Media / messaging server
No DSP cards/chips!!!
DTMF detection /generation performed bythe other end of call
Gateway, IP phone
VXML based
Customers can replacedefault VXML with locally-developed logic
Primary functions
VXML logic execution Playing, recording .wav
files
V
Media Ser er Feat re List
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Media Server Feature List
Inbound voicemail:
Audio prompts (.wav) Message collection (.wav)
Operator escape
Recipient voicemail:
Phonetop notification &soft key driven review
Email notification & review
Browser notification &review
PSTN access & review Message forwarding
Auto attendant / IVR:
Driven by VXML Basic IVR config via UI
Custom VXML can beinserted
Voicemail Rollover
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Voicemail Rollover(a/k/a Serial SIP Forking)
MWI
HTTP
SMTPClient
RegistryRedirect
ForkingProxy
Media/Voicemail
ScriptsPrompts
Messages
SIP
INVITEsip:[email protected]
(Redirect)
Sip:[email protected] Sip:[email protected]
INVITERing Ring
CANCEL CANCEL
INVITE
200 OK
ACK
RTP/RTCP
BYE
200INVITE
Ring
(On busy /
no answer)
Message Waiting
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Message WaitingNotification & Retrieval
MWI
HTTP
SMTPClient
RegistryRedirect
ForkingProxy
Media/Voicemail
ScriptsPrompts
Messages
SIP
NOTIFYEvent: message-summary
Email notification
MessageRetrievalRemoteControl &Call Back
INVITE
INVITE
You
have
What Does This Mean?
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What Does This Mean?Less Expensive and More Flexible
Host-based processing means servers are off-the-
shelf, fast CPU, big-disk servers
VXML scripting means complete customer controlover IVR, auto-attendant, voicemail logic
Custom applications Custom prompt flows
Do-it-yourself Wildfire if youd like!
Configuration Manager Designed for
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Configuration Manager Designed forMulti-vendor, Large-scale Deployment
DBBrowser-basedadmin interface
Database interface toother SIP systems
(proxy, )
HTTP/S TFTPSIP
Software Deliverer 1SNM
P
Config File Writer
SNMP
HTTP
API
ProfileGenerator
HTTP/S TFTPSIP
Software Deliverer 2SNM
P
Config File Writer
Notification server(SIP)
Italics = future
(Replicate-ablefor scalability)
Pingtel Leads Industry With Plug and Talk
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Pingtel Leads Industry With Plug-and-Talk
SIP SUBSCRIBEto configuration
profiles
EnterpriseDHCP Server
DHCP request
DHCP IP Configurationw/outbound proxy
SIP NOTIFYw/profile URL
configurationprofiles
HTTP GET
Data/telecom center
Notification Server
Hierarchical Configuration Management
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Hierarchical Configuration ManagementIs Crucial
Management system should permit organizational,
departmental, and end-user access as required Configure any vendors SIP
phone Automated software delivery of
core software, config files Manage value-added feature
configuration (Java apps)
Administrative Server Feature List
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Administrative Server Feature List
Plug-and-talk IP phones
Central configuration tool Browser-based UI for
moves, adds, changes
Supports Pingtel and non-Pingtel devices
Optional access to webserver embedded in eachphone
Hierarchical configurationgroups
Hierarchical administrativeaccess rights
SQL-based data store
Remote phone restart
Automated device softwareupdate & config file delivery
Time zone configurable per-phone
SIP & HTTP based
(Large patent filing)
IP / PSTN SIP Gateway
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IP / PSTN SIP Gateway
Pingtel recommends use of 3rd party SIP gateway
Cisco is best and most widest tested Widest PSTN-side feature coverage
Use as card in whatever chassis is available
Pingtel Is the SIP Leader
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Pingtel Is the SIP Leader.Our Partner List Proves It.
What Is Driving Your
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What Is Driving YourVoIP Deployment Decision?
IETF standards-based
Vs. Proprietary
System design follows protocol architecture
Vs. glued-on support for protocol in old architecture
Software-based servers
Vs. racks of proprietary gear
Intelligent desktops
Hard & soft phones
Extensible to reach new applications
Vs. phones that are equivalent to vt-100 terminals Forward-looking applications architecture
Vs. legacy mainframe-like design
What About Cost?
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What About Cost?
Inversion of mainframe / telecom model applies to
cost, too
Traditional structure:
Expensive big boxes in the middle
Proprietary network Inexpensive terminals
Client / server (PC client server, and SIP) structure:
Relatively less expensive boxes in the middle Standard (IP/Ethernet) network
Endpoints cost more (vt100 vs. PC, dumb IP phone vs. smart)
But TOTAL OVERALL COST IS LOWER
Pingtels 500-seat RFP Response for
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Pingtel s 500-seat RFP Response forVoiceCon 2002
IP / PSTN gateways $32,000
Server hardware $9,500
Server software $32,000
Station equipment (475 IPphones, 25 POTS fphones)
$290,500
Installation / training $10,000
Total (undiscounted) $374,000
Per-seat $715
Total (discounted) 265,000
Per-seat $530
Comparative
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ComparativePricing
Vendor Undiscounted As-Bid
discount
Equalized
discount(25% off list)
Pingtel $364,060 $264,465 $273,045
Cisco $495,016 $371,262 $371,262
Alcatel $411,843 $337,711 $308,882
Shoreline $384,000 $345,600 $288,000
Avaya $527,547 $422,038 $395,660
(Note: Equalized by eliminating ACD & installation))
Introductory Package for I2-Participants
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Introductory Package for I2-Participants
First 50 seats
Beta customers Free server software during Beta
Software priced at 50% off list at end of beta (100 seatlicense)
Phones at 30% off list Servers & gateways at your cost
Installation & training credit ($5k)
Post-beta customers
Software priced at 40% off list (100 seat license)
Phones at 25% off list
Servers & gateways at your cost
Installation & training credit ($5k)
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Pingtel SIPxchange
Jay Batson