Pinnacle Hotel
Save More, See More Proposal by Empower Branding
Empower BrandingMeet the Team
Megan BarrAccount Manager
Brian GlassmanSenior Designer
Michael DonelsonMobile Developer
David GarciaCreative Director
Stephanie BloomSocial Strategist
• Creative Solutions and tools for rebranding
• Building brands and building trust
Our Values
Recognition and Awards
Success StoriesNotable Clients
Pinnacle HotelsA History of Excellence
• Comfort and Sustainability
• New strides in Global Market
Objectives for Rebranding• Expand and ensure brand standards across
a targeted international market• Target a younger, eco-conscious worldwide
business traveler• Utilize modern technologies to usher in a
new era of service excellence
International Effort
• How do we rebrand a well-known hotel chain with a new, international focus?
• New youthful, vibrant color scheme• Clean, sleek, modern typeface• Appeal to a new generation of young
business travelers, in the 25-40 age group
PromotionalBooklet
Promotional Booklet• Outline notable features
and amenities• PinnaclePOINTS™
Loyalty Programs
• Strategically placed at localtransportation centers
BillboardAd
Website
Forward-Thinking
• Beautiful, Flat Design
• Responsive Developmentto fit any device around the world
• Designed with Guest Service in Mind
User-First Functionality• Online Check-In/Check Out
• Online Guest Service
• International Language Options
• Register For and Track PinnaclePoints™
Mobile App
Key Features• Finding a Hotel
• Reserving a Room
• Sign into PinnaclePoints™
• See Promotions and Events
Digital Room Key• No more lost room key
• Save on use of plastic
• Cost-Effective
Social Media Campaign● Enable Social Sharing
● Facebook, Twitter and Foursquare
● Separate networks for global locations
● Provide information on hotel’s features, events and sustainability effort
Social Media Campaign
• Social Sharing matters in page views and in maintaining brand integrity
• Brands that enabled social sharing see an increase in web view of 12%
• Promote Brand/Sustainability
• Post photos toBoost Engagement
• Keep FollowersActive and Interested
Social Media Campaign
Social Media Campaign
• #whatwillyousee, #whatwillyousave• Open subject matter of posts, includes
cross-cultural as well as sustainable aspects of Pinnacle’s ideology
HydroStation™ andReusable Bottles
Pinnacle HydroStation™What Will You Save?
• Filtered water fountain for drinking
or refilling water bottles
• Why water?
Pinnacle HydroStation™What Will You Save?
Travel the World. Experience the SUMMIT™
-Full Service Bar
-Modern Design
-Beautiful Views
Save More. See More. Get More.
PREFERRED GOLD PLATINUM EXECUTIVE
With Enrollment+ 10,000
PinnaclePOINTS™
15 Stays or 30 Nightsor 75,000 lifetime
PinnaclePOINTS™
30 Stays or 60 Nightsor 200,000 lifetime
PinnaclePOINTS™
50 Stays or 100 Nightsor 500,000 lifetime
PinnaclePOINTS™
PinnaclePOINTS™ PinnaclePOINTS™ can be redeemed to get rewards, including drinks at SUMMIT™, discounted
stays, and even free nights.
Timeline of Deployment
Website Dev.
Native App Dev.
Social Media
Print Production
16 Weeks
12 Weeks
10 Weeks
8 Weeks
Budget Allocation
Print Creative/Materials35% of Total Budget
Digital Creative/Development25% of Total Budget
New Construction/Infrastructure40% of Total Budget