Date post: | 17-Jul-2015 |
Category: |
Marketing |
Upload: | rustin-banks |
View: | 537 times |
Download: | 0 times |
PRESENTORS
Holly HamannCo-founder and CMO
TapInfluenceTwitter Handle: @HollyHamann
Beth HaydenPinterest Marketing Specialist
Beth Hayden Twitter Handle: @bethjhayden
A LITTLE BIT ABOUT BETH
• Author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
• Social Media and Pinterest Coach/Consultant
• BethHayden.com
POWERFUL STATISTICS ON PINTEREST
• Pinterest is the fastest growing social media site in history
• Over 40 million active users each month
• Drives more traffic than Twitter, Google+, YouTube and LinkedIn combined
• 71% of Pinterest’s user base is female
• Customers spend more when they buy from Pinterest – average conversion value is $80.54
TIP #1: CREATING COMPELLING CONTENT
• Useful content wins on Pinterest
• Craft amazing headlines
• Experiment with:
• Blog posts or articles
• Podcasts
• Videos
TIP #2: USE OPTIMIZED IMAGES
• 700-800 pixel wide
• Close up
• Don’t include human faces
• Use multiple dominant colors
AgainstAllGrain.com
SUCCESS STORY #2
• Engaged influencers on blogs and social platforms
• 94.5K Pins
• 24.4M in Reach
• 618K Views
• 125.7K in Engagements