PinterestBy Adarsh S (adarshudupi@gmail.com)

Which social network drives the most traffic?

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes.

Preview of https://www.pinterest.com/

Facts you Need to Know about Pinterest

• Pinterest now allows companies to create their own business page.• Marketers who aren't integrating Pinterest into their social media

strategy are missing opportunities for page views and ROI.• Pinterest produces 4 times more revenue per click than Twitter and

27% more than Facebook.• In one case study of a fashion website, users visiting from Pinterest

spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies.

• 25% of Fortune Global 100 companies have Pinterest accounts. This is still relatively low in comparsion to YouTube and Facebook.

• Pinterest became the fourth largest traffic source in the world. This puts Pinterest directly behind Google, direct traffic, and Facebook. Pinterest also drives more referral traffic than Google+, YouTube and LinkedIn combined. This puts Pinterest ahead of Yahoo organic traffic

• Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks.

• Percentage of Americans that use Pinterest during working hours 4.8%

Q&A

If you have any questions, mail to adarshudupi@gmail.com